latest 10 entries on mesh-box



Make-up Gone Bad!

The premium cosmetics brand MAC is well known for its high quality make-up products, its tireless commitment against HIV and successful co-operations with fashion designers and celebrities to promote its periodical limited editions. For its autumn/winter 2010 collection they teamed up with the young designer duo Rodar [...]
co-operation examples

Sabrina_NDT | 27-08-10 | comments (1)

Marketing Co-operations Suffer Only a Minor Slump in Q2 2010 – The Positive Trend Continues

In quarter two of 2010 approximately 290 newly formed co-operations concerning marketing were documented by Noshokaty, Döring & Thun. The figures are similar to quarter two of 2009 during which about 290 deals were sealed, too. Please see the following graph for a detailed analysis of the data recorded since October 20 [...]
co-operation facts & figures

Thomas_NDT | 20-08-10 | comments (1)

Beverages Enrobed in Haute Couture

Dinner with Missoni and Jean Paul Gaultier, drinks with Roberto Cavalli – what sounds like the ultimate celebrity weekend in a summer hot spot like Saint Tropez or Portofino is the result of a current co-operation trend: big names from the fashion business and world famous beverage brands. We took a closer look at the [...]
co-operation articles

Sabrina_NDT | 18-08-10 | comments (1)

Air Berlin is now Flying Sky High with Oneworld

It was this July that Air Berlin announced its entry to the Oneworld aviation alliance, joining forces with British Airways, American Airlines, Iberia, Cathay Pacific, Lan Chile and Japan Airways amongst others. The newly formed co-operation was intensively covered by the media. Not surprising, considering the fact, that On [...]
co-operation articles

Thomas_NDT | 11-08-10 | comments (0)

Top 5 of the Best Summertime Co-operations

Since I just came back from a nice, recreative week with turquoise ocean, lonesome coves and picturesque places, I’m still in a very relaxed and summerlike mood even though the weather here in Berlin seems to have forgotten that it is still summertime. So I thought about my favourite summer co-operations and asked my coll [...]
co-operation examples

Sabrina_NDT | 06-08-10 | comments (0)

UNICEF and Europa-Park Join Forces

Roughly two years ago UNICEF hit rock bottom in Germany. The scandal concerning the intransparent and allegedly inefficient use of donations was covered intensively by news networks. The entire board of UNICEF’s German division was exchanged after donations decreased by more than 20%. But UNICEF is slowly reclaiming its t [...]
co-operation examples

Thomas_NDT | 30-07-10 | comments (0)

The Swatch MTV Playground – The Comeback of a 90s Must-Have

Launched in the early 80, the Swiss based watch manufacturer Swatch has become a global phenomenon. The inexpensive, classic wrist watch, produced in endless bright, snazzy designs, has even become a cult collectors' item. But during the last years it seems to have disappeared from wrists around the world. Since nowadays an [...]
co-operation examples

Doreen_NDT | 23-07-10 | comments (1)

Top 5 of the Best Co-operations for Women

Two weeks ago we presented the Top 5 of outstanding co-operations for real men. Today, we want to nominate the five best alliances to attract women. So please follow me into the marvellous world of fashion, accessories, glittering rhinestones, beauty and dieting. Top 5: Fashionista Meets Technique Nerd Versace, [...]
co-operation examples

Sabrina_NDT | 16-07-10 | comments (0)

Get Yourself a Can of Beans and an Accident Insurance on Your Way Home!

Insurances by its nature have always been considered intangible products with an intense need for consultation. The high competitiveness of the German insurance market has made it necessary for financial service providers to think of new ways to distribute their products. Co-operations with supermarket chains actually see [...]
co-operation articles

Stefan_NDT | 14-07-10 | comments (0)

How To “Karlize” The World

Things are getting hot in town! Not just because of the current temperatures and the ongoing world cup fever, but also because of the 10th Berlin Fashion Week, which started this wednesday. Twice a year, Germany’s capital Berlin is transformed into an international stage for fashion and lifestyle. Next to lots of talented [...]
co-operation articles

Doreen_NDT | 09-07-10 | comments (1)

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