latest 10 entries on mesh-box



Sony won Fifa as a partner to support its PR campaign “Twilight football”

In the frame of Sony’s new camera series with Exmor CMOS Image Sensor, Sony starts the “Twilight football” campaign. On September 22nd the night of the equinox, the longest sunset of the year, the campaign will give Sony’s new camera modell the chance to live up to the promises Sony has made. “Twilight foot [...]
co-operation examples

Leonie_NDT | 02-07-09 | comments (0)

Morning Joe brewed by Starbucks

“Morning Joe” is a successful US weekday talk show with more than 500,000 viewers in which the latest news are discussed. The main show master is Joe Scarborough, a real all-rounder, who has been engaged in a great variety of jobs and activities. Considering the rather serious subject matter of the show and its broadcas [...]
co-operation examples

SusanneK_NDT | 24-06-09 | comments (0)

Co-branding: a new trend on the real estate market

(Re-)Discovering the value of emotions Monitoring the real estate market it seems to have become a trend to develop a brand for luxurious real estate in order to market it better. That way real estate agents hope to attain a competitive advantage, which in turn is hoped to result in a higher price.   To set up a [...]
co-operation articles

JanW_NDT | 19-06-09 | comments (1)

O2 doodles for the Cicero magazine

An interesting and innovative media co-operation found its way into the newspaper stores on May 28th. The German telecommunication provider O2 and the political-cultural magazine Cicero co-operated for the June issue of the magazine. The title page of the magazine was covered with doodles, the kind of doodles most of us scr [...]
co-operation examples

Angela_NDT | 18-06-09 | comments (0)

Jimmy Choo is designing for H&M

Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will be [...]
co-operation examples

Leonie_NDT | 17-06-09 | comments (0)

Football and basketball jointly conquer the sports market

The American basketball league NBA and the British football league, known as the English Premier League, are two different sports, popular in two different continents, and both looking or even competing for the same sport sponsorships and investors. However, instead of competing against each other the sport leagues decided [...]
co-operation examples

Leonie_NDT | 10-06-09 | comments (3)

Fashion co-operates with philosophy

Thanks to a new co-operation approach fashion now becomes a life coach. The Spanish fashion label Mango and the popular Brazilian author Paulo Coelho have recently entered a co-operation. Coelho is a famous contemporary author, who gained popularity with his philosophical and fairytale novels like “The Alchemist”. [...]
co-operation examples

Leonie_NDT | 04-06-09 | comments (1)

The recessionista: Making it fashionable through the crisis

What happens to high-end fashion and haute couture during the economic crisis? As any other luxury industry, also popular designer labels such as Prada and Gucci do not remain unaffected. Until now well-known and high-class labels have satisfied the demand for lavish and extravagant (life)styles. However, the last year has [...]
co-operation examples

Leonie_NDT | 25-05-09 | comments (2)

Renault and TomTom enter ingredient branding co-operation

Renault has recently entered an ingredient branding co-operation with the Dutch portable navigation system brand TomTom. Together they introduced an integrated navigation system for the new Clio, called “The Carminat TomTom”. It is currently available for costumers in Western Europe only. For an extra charge of 490 Euro [...]
co-operation examples

JanW_NDT | 14-05-09 | comments (0)

Noshokaty, Döring & Thun publishes results of study “Marketing co-operations in a crisis?”

The agency for marketing and co-operations Noshokaty, Döring & Thun has published the results of their study conducted at mesh-box. The study is a remake of an earlier survey conducted in 2007 and provides latest insights regarding the development of marketing co-operations within the last two years. In the light of th [...]
co-operation facts & figures

Angela_NDT | 08-05-09 | comments (0)

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