latest 10 entries on mesh-box



Marketing co-operations are an established marketing instrument in Germany

With about 175 new marketing co-operations per quarter in the last year, partnerships have finally become an integral marketing instrument in Germany. Source: On-going market screening by Noshokaty, Döring & Thun [...]
co-operation facts & figures

Susanne_NDT | 03-07-08 | comments (0)

How not to do it - a bad practice co-operation measure by Amazon and McDonald’s

I've come across a co-operation example on introniche.com (original post on ryanspoon.com) that demonstrates perfectly how a joint promotional measure should not be set up.  Here’s the story: Ryan Spoon ordered Myoplex Light (a diet product) on Amazon. When he opened his Amazon parcel he found not only the ordered die [...]
co-operation examples

Barbara_NDT | 24-06-08 | comments (0)

BMW and RUNNER's WORLD publish running guide

Under the motto DRIVE & RUN, the magazine RUNNER’s WORLD and BMW have published a running guide for (young) professionals who do a lot job-related travelling within Germany.   (This is an example of the booklet) The DRIVE & RUN booklet informs about where to go running in thirteen German cities. Eve [...]
co-operation examples

Barbara_NDT | 23-06-08 | comments (0)

Bugatti and Hermès continue their long-term relationship with a co-designed and co-branded luxury car

Bugatti, the French automotive manufacturer launches a new exclusive version of the Bugatti Veyron 16.4 in co-operation with Hermès: The Bugatti Veyron 16.4 Fbg par Hermès, which will be available in autumn 2008.   The special edition is named after the street Rue du Faubourg Saint-Honoré (Fbg) in Paris, where the h [...]
co-operation examples

Jennifer_NDT | 18-06-08 | comments (0)

Cross-promotion for small and medium companies - enabled through online platform

Marketing cooperation can definitely benefit lager corporations, as the examples on Mesh-Box amply illustrate. Cooperation provides value to small and medium companies with less marketing muscle however as well. Here's an easily implementable example of a cross-promotion between European two start-ups: Myngle, [...]
co-operation articles

samfromintroniche | 13-06-08 | comments (0)

Footballers - fashion designers' new darlings

I just came across an article stating Paul Smith teams up with Manchester United.  From now on the Londoner fashion designer is responsible for the formal appearance of the football team, the trainers and other Manchester United officials for the next three years. The first creation was presented in June at the final ma [...]
co-operation articles

Jennifer_NDT | 06-06-08 | comments (0)

IKEA enters the virtual worlds of Electronic Arts

From June on, Electronic Arts offers “IKEA Home-Accessories” for the strategic life-simulation computer game Sims 2. With this add-on (sold for about 20 Dollars), Sims-players can furnish their virtual homes in Swedish design. They can choose from bedroom, living room and office furniture. But there is one major differ [...]
co-operation examples

Jennifer_NDT | 20-05-08 | comments (0)

Joachim Faber in an interview about Allianz’s strategic partnership with the WWF

The Allianz Group has recently extended its partnership with the World Wide Fund for Nature (WWF). According to Joachim Faber, member of the board of management of Allianz SE, the main objective of this cooperation is to identify and quantify the direct and indirect effects of the climate change for the Allianz Group. Moreo [...]
co-operation examples

Jennifer_NDT | 15-05-08 | comments (0)

Game publisher Ubisoft and IT security specialist Avira join forces

The IT security expert Avira and the publisher Ubisoft have teamed up to create virus-free online PC games. The partnership kicks off with a discount promotion. Customers purchasing a German copy of the “Assassin’s Creed Director’s Cut Edition” get a 15% discount on the Avira Internet Security Suite at the Avira Onl [...]
co-operation examples

Petra_NDT | 02-05-08 | comments (0)

Happy Birthday! Mesh-box turns one and presents itself in a new design!

Time flies - it’s already a year since we introduced mesh-box. In these last 12 months more than 350 people visited mesh-box.com on average per day, to learn about developments in the area of co-operations and to find out about specific collaboration examples. From the feedback we received, we have learned that you find i [...]
co-operation articles

Susanne_NDT | 30-04-08 | comments (1)

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