Men and the way they think, speak and behave are mysterious - even to themselves sometimes. They are warriors, bread-earners and each and every single one feels like the inofficial best national soccer team coach, especially now, as the world championship is steadily moving ahead. Although men can be a little complicated, a lot of […]
Entries tagged as 'Volkswagen'
Top 5 of the Best Co-operations for Men
Thomas_NDT // July 2nd, 2010
Tags: Volkswagen, Adidas, co-op_examples, Porsche Design, Jochen Schweizer, Playboy, Michelin, DMAX, Hallo Pizza, Poggenpohl
Comments: 1
Introduction to Cooking: The Ultimate Recipe for a Successful Marketing Co-operation
Sabrina_NDT // June 16th, 2010
When cooking, you just have to follow the instructions in the cookbook and in the end the outcome should be quite acceptable. In marketing matters the coherency between input and output, marketing activities and sales, isn’t always that linear. But it seems like someone found the recipe for a successful marketing co-operation:
Take a […]
Tags: Volkswagen, marketing co-operation, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_examples, Bild, Media Markt, Braun Oral-B, Alpina
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What Drives the Young – and What the Young Drive
Franziska_NDT // March 23rd, 2010
„If you can’t attract the youth, you’ve already lost“. With these words German newspaper “Süddeutsche Zeitung” comments on the highly competitive and difficult automotive market. Even more than in other industries, car manufacturers need to make sure to attract the next generation of drivers and build brand loyalty from an early point on.
Many automobile companies […]
Tags: Volkswagen, Mercedes-Benz, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, BMW, Ford, SEAT, Germany's Next Topmodel, Suzuki, Süddeutsche Zeitung, Hyundai, Legoland, Playmobil, Volvo, Twilight, Electronic Arts (EA)
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Web soaps and cars: a new love affair
ChristianZ_NDT // December 16th, 2009
TV sitcoms have a serious rival to fear. Web sitcoms or ‘webisoaps’, which are particularly designed for the internet and adapted to the needs of young users enjoy growing popularity. ‘Webisoaps’ are only a couple of minutes long and can be watched on demand anywhere anytime. A few companies recognized this trend and discoverd ‘webisoaps’ […]
Tags: Volkswagen, marketing co-operation, co-communication, co-advertising, co-marketing, co-op_articles, MySpace, Studi VZ, Mein VZ, Deutsche Telekom, SEAT
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Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
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The ‘green’ movement
Angela_NDT // September 25th, 2007
Protecting the climate and the environment was a key issue at this year’s Frankfurt motor show IAA. So it was a good opportunity for Volkswagen to showcase its long-standing partnership with Germany’s largest environmental organization NABU.
During the last years, Volkswagen and NABU were organizing free fuel saving training sessions throughout Germany. At the IAA, […]
Tags: Google, Coke, Starbucks, Twentieth Century Fox, Volkswagen, UNICEF, WWF, AWF, Toyota, Volvic, AEG, Bayer/Schering, Montblanc, FIFA, Telekom Austria, Canon, SOS Kinderdörfer, IMLEK, Charity, NABU, co-op_articles
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Apple and Volkswagen consider developing ‘iCar’
Susanne_NDT // August 30th, 2007
According to the FT Germany Apple and Volkswagen are discussing the possibility of building an “iCar” - a completely new car concept, which would feature several Apple products/tools.
Volkswagen CEO Martin Winterkorn and Apple CEO Steve Jobs have met a few days ago in California to plan an intensive co-operation with the building of vehicles […]
Tags: Apple, Volkswagen, marketing co-operation, strategic partnership, co-op_examples
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German women’s magazine BRIGITTE at the International Motor Show Cars
Susanne_NDT // August 27th, 2007
Last week, BRIGITTE (G+J), Germany’s most popular women’s magazine, teamed up with the organisers of the “International Motor Show” (IAA) to host a special lounge at the upcoming show next month (13th – 15th September) in Frankfurt. Thereby, BRIGITTE will be the first women’s magazine ever to be present at the IAA.
The BRIGITTE lounge […]
Tags: L'Oréal, BRIGITTE, International Motor Show, Volkswagen, Brauerei Beck & Co, marketing co-operation, co-communication, co-promotion, co-op_examples
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