I just stumbled upon an interesting co-operation of automotive brand smart and French luxury brand Hermès. Although it’s almost been a year since the two collaborated, I still find this approach remarkable enough for a quick post.
Both brands launched a newly interior designed version of the smart called “smart fortwo Ă©dition Toile H” in line […]
Entries tagged as 'Bugatti'
Hermes helps smart to go luxury
JenniferM_NDT // August 31st, 2009
Tags: YouTube, Bugatti, strategic partnership, Eurocopter, Hermès, co-communication, co-marketing, co-promotion, co-branding, collaboration, co-op_examples, brand relationship, Smart
Comments: 2
Bugatti and Hermès continue their long-term relationship with a co-designed and co-branded luxury car
Jennifer_NDT // June 18th, 2008
Bugatti, the French automotive manufacturer launches a new exclusive version of the Bugatti Veyron 16.4 in co-operation with Hermès: The Bugatti Veyron 16.4 Fbg par Hermès, which will be available in autumn 2008. Â
The special edition is named after the street Rue du Faubourg Saint-Honoré (Fbg) in
Paris, where the headquarters of Hermès are located.Â
It is […]
Tags: Bugatti, marketing co-operation, strategic partnership, Hermès, co-communication, co-branding, co-op_examples
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Exclusively for men… car manufacturers & watch-makers join forces!
Joanna_NDT // September 6th, 2007
Have you noticed the range of co-operations between car manufacturers and high-end watchmaker?
Girard Perregaux was one of the first watchmakers to gauge the potential of partnerships with premium car manufacturers. In 1994 Perregaux launched the product line “pour Ferrari”. It took surprisingly long for competitors to follow.
In 2003 the co-operation […]
Tags: Mercedes, Ferrari, Breitling, Bentley, Maserati, Panerai, Mercedes-Benz, Tag-Heuer, Bugatti, Fleurier, Aston Martin, Jaeger LeCoultre, Girard Perregaux, marketing co-operation, co-branding, co-op_articles
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