We are already counting the days: 34 days to go until the FIFA World Cup in South Africa, and 15 days until the Champions League Final in Madrid – our office is gearing up for the biggest sporting events in 2010. Luckily, we get first hand information from spielerwahl.de that we can use to impress […]
Entries tagged as 'FIFA'
Top 5 of Football Co-operations
Franziska_NDT // May 7th, 2010
Tags: Nike, FIFA, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_examples, Puma, Coca Cola, David Beckham, UEFA Champions League, spielerwahl.de, Louis Vuitton, Zinedine Zidane, Pelé, Maradona, Intersport, ARD, RED, Grassroot Soccer, Premier League, Liga BBVA, Serie A TIM, Global Fund
Comments: 4
Knitting for a Good Cause- The Cutest Co-operation Ever
KatharinaD_NDT // April 27th, 2010
Maybe you remember one of our Mesh-Box articles about charity co-operations where we picked up the aspect of “commercializing” donations. Companies were criticised for their willingness to donate money while shifting the donation to the customers: The result was the incomprehension of customers. In search for marketing co-operations I found a great one […]
Tags: FIFA, co-marketing, co-op_examples, Save the Children, Initiative Handwerk
Comments: 1
Media co-operations – boring & old-fashioned?
JenniferM_NDT // November 23rd, 2009
The idea of media co-operations has been around for a while now and we seem to get used to them, but are they boring yet? Actually, there are quite innovative cases when companies and brands co-operated with different types of media without mixing up editorial content with advertisement. Â
Let’s have a look at the theory […]
Tags: E.A., FIFA, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_articles, Sony, media, Marca, ProSieben
Comments: none yet
Sony and Fifa release joint PR campaign “Twilight football”
Leonie_NDT // July 2nd, 2009
In the frame of Sony’s new camera series with Exmor CMOS Image Sensor, Sony starts the “Twilight football” campaign. On September 22nd the night of the equinox, the longest sunset of the year, the campaign will give Sony’s new camera modell the chance to live up to the promises Sony has made.
“Twilight football” is a […]
Tags: FIFA, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, product placement, co-branding, collaboration, co-op_examples, Brand Building, brand relationship, Sony
Comments: none yet
The ‘green’ movement
Angela_NDT // September 25th, 2007
Protecting the climate and the environment was a key issue at this year’s Frankfurt motor show IAA. So it was a good opportunity for Volkswagen to showcase its long-standing partnership with Germany’s largest environmental organization NABU. Â
During the last years, Volkswagen and NABU were organizing free fuel saving training sessions throughout Germany. At the IAA, […]
Tags: Google, Coke, Starbucks, Twentieth Century Fox, Volkswagen, UNICEF, WWF, AWF, Toyota, Volvic, AEG, Bayer/Schering, Montblanc, FIFA, Telekom Austria, Canon, SOS Kinderdörfer, IMLEK, Charity, NABU, co-op_articles
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