Since I just came back from a nice, recreative week with turquoise ocean, lonesome coves and picturesque places, I’m still in a very relaxed and summerlike mood even though the weather here in Berlin seems to have forgotten that it is still summertime. So I thought about my favourite summer co-operations and asked my colleagues […]
Entries tagged as 'marketing co-operation'
Top 5 of the Best Summertime Co-operations
Sabrina_NDT // August 6th, 2010
Tags: marketing co-operation, co-marketing, co-promotion, co-branding, collaboration, co-op_examples, McDonalds, Nivea, Beiersdorf, Facebook, Legoland, Langnese, Unilever, Magnum, Bel, Babybel, Merlin Group, Sea Life, Madame Tussauds, Heidepark, Hamburg Dungeon, DLRG, Cornetto, Vespa, Grillmädels, Costa, apetito
Comments: none yet
Introduction to Cooking: The Ultimate Recipe for a Successful Marketing Co-operation
Sabrina_NDT // June 16th, 2010
When cooking, you just have to follow the instructions in the cookbook and in the end the outcome should be quite acceptable. In marketing matters the coherency between input and output, marketing activities and sales, isn’t always that linear. But it seems like someone found the recipe for a successful marketing co-operation:
Take a […]
Tags: Volkswagen, marketing co-operation, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_examples, Bild, Media Markt, Braun Oral-B, Alpina
Comments: none yet
Interview with Martin Brings, Head of Performance Marketing at Deutsche Postbank AG
Valerie_NDT // March 25th, 2010
My name: Martin Brings
My company: Deutsche Postbank AG
My position: Head of Performance Marketing
Selected co-operations I worked on:
So far I’ve been working on different co-operations including T-Mobile concerning the development of integrated and innovative financial products and mobile services.
Currently we are extending our co-operation with eBay in order to provide exclusive financial services for the […]
Tags: Apple, Tchibo, marketing co-operation, T-Mobile, eBay, Amazon, co-op_articles, o2, Postbank, mobilcom, LBBW
Comments: 1
Top 5 of the Best Tourism Co-Operations
KatharinaD_NDT // March 12th, 2010
Don’t we all have enough of that persistent winter? The actually taking place ITB, the annual world’s leading trade fair for the international travel industry reminds us of how badly we long for sun, beach, sand and warm weather.
Many recent co-operations somehow are getting us in kind of a Caribbean vacation summer […]
Tags: marketing co-operation, co-advertising, co-marketing, co-promotion, co-op_examples, Frosta, ITB, Quantas Airlines, Antarctica Sightseeing Flights, Airbus A380, South African Airlines, Hamburg Tourismus, Hansa Taxi, HRS.de, opodo.de, Kölln, Usedom, Raffaello
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Having More Success with Marketing Co-operations – Thesis Discusses Reasons, Prerequisites and Success Factors of Partnerships
Franziska_NDT // February 15th, 2010
The recent global economic crisis led many companies to freeze their marketing budgets in the wake of decreasing revenues. Instead of giving up marketing activities all together, an increasing number of companies began to establish marketing co-operations. Daniel Beye of the University of Applied Sciences Hanover addressed the topic of partnerships between companies in his […]
Tags: marketing co-operation, co-marketing, co-branding, co-op_facts, brand relationship
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Top 5 of the best Valentine’s Day co-operations
JenniferM_NDT // February 10th, 2010
Who doesn’t like Valentine’s Day? We surely do as it is a period of love, gifts and partnerships – yes, we mean marketing partnerships. Out of all great co-operation ideas we’d like to present you the Top 5 campaigns for lover’s day.
Top 5: Merci + „Nur die Liebe zählt“
In 2008, Merci, leading German company for […]
Tags: marketing co-operation, T-Mobile, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, Fleurop, co-op_examples, neu.de, Gap, Douglas, Storck, Sat.1, EMI Music, Mulberry, Marco Tozzi
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Interview with Jens Fischler, Head of Cooperations & Strategic Partnerships at eBay Advertising Group
Valerie_NDT // January 26th, 2010
My name: Jens Fischler
My company: eBay Advertising Group GmbH
My position: Head of Cooperations & Strategic Partnerships
Selected co-operations I worked on:
eBay and Mozilla Firefox,
Responsible for partnerships at eBay Germany
Relevance of co-operations in our industry:
eBay can be used as a trustworthy testimonial for partner products/services. We are currently restructuring all partnerships to present […]
Tags: Apple, Nike, Coke, marketing co-operation, eBay, co-op_articles, Bosch, Calgonit/Finish, Bild, Heute, ZDF, DeutschlandCard, Mozilla Firefox, 007
Comments: none yet
New results for Q4/2009 reconfirm importance of co-operations
Alena_NDT // January 21st, 2010
Though the amount of newly established co-operations in Q4/2009 doesn’t differ from the previous quarter (Q3/2009), it is still the highest number of new signings since the beginning of the regular screening by Noshokaty, Döring & Thun.
A closer look at the development from 2007 to 2009 reveals the upward trend of marketing co-operations. The annual […]
Tags: marketing co-operation, co-op_facts
Comments: 2
Co-operations with celebrities - popular but risky
KatharinaD_NDT // January 19th, 2010
Eva Mendes for Calvin Klein, Megan Fox for Armani, Klitschko brothers for Milchschnitte, Patrick Dempsey for L’Oréal, Roger Federer for Rolex…and these are just a few examples of celebrities promoting strong brands.
Advertising with prominent faces is one of the best known marketing tools. The intention is to differentiate the own brand and to […]
Tags: Fashion, L'Oréal, marketing co-operation, Armani, co-communication, co-advertising, co-marketing, co-promotion, co-branding, Pepsi, Adidas, co-op_articles, Calvin Klein, Verona Pooth, Eva Mendes, Megan Fox, Klitschko brothers, Patrick Demsey, Roger Federer, Rolex, David Beckham, KiK, Möbelhaus Höffner, Tiger Woods, Charie Sheen, Accenture, Boris Becker, Chanel, Audrey Tautou, George Clooney, Nespresso, Hape Kerkeling
Comments: 1
Vodafone and T-Mobile create flatrate for VZ.net
KatharinaD_NDT // January 8th, 2010
Happy 2010 to all our mesh-box readers!
We are starting this year with good news for all members of Germany´s biggest social network VZ.net. The network teams up with national telecommunication companies T-Mobile and Vodafone.
The cooperation enables network members to book a data-flatrate (for a charge of 2,99€/month) for the 3 different types of […]
Tags: marketing co-operation, strategic partnership, T-Mobile, co-communication, co-advertising, co-marketing, co-branding, collaboration, co-op_examples, MySpace, Facebook, Social Media, Vodafone, Mein VZ, VZ.net, Twitter
Comments: 1
Web soaps and cars: a new love affair
ChristianZ_NDT // December 16th, 2009
TV sitcoms have a serious rival to fear. Web sitcoms or ‘webisoaps’, which are particularly designed for the internet and adapted to the needs of young users enjoy growing popularity. ‘Webisoaps’ are only a couple of minutes long and can be watched on demand anywhere anytime. A few companies recognized this trend and discoverd ‘webisoaps’ […]
Tags: Volkswagen, marketing co-operation, co-communication, co-advertising, co-marketing, co-op_articles, MySpace, Studi VZ, Mein VZ, Deutsche Telekom, SEAT
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Energy saving and environmental protection – have an idea?
ChristianZ_NDT // December 1st, 2009
Energy companies have a lot of marketing work to do. In times of rising energy costs and environmental concerns the awareness among consumers about this topic has strongly increased. Consumers actively want to monitor and reduce their energy consumption. Furthermore, speculations about illegal price agreements have brought the big energy companies in Germany in discredit. […]
Tags: Google, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, co-branding, co-op_articles, McDonalds, Elforsk, RWE, Lichtblick, Neff, Yello Strom, Studi VZ, Mein VZ
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Bad Practice at its best – what to avoid in partnerships
JenniferM_NDT // November 27th, 2009
As you know, this is a blog about marketing co-operations. About the potentials, opportunities, effectiveness and success of good partnerships. However, we should not forget the many co-operations that go wrong. So, I thought it would be time for a short post with some – let’s say not that successful – examples, reasons for their […]
Tags: marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, henkel, co-op_articles, Vodafone, Emanuel Ungaro, Lindsay Lohan, Escoffier, Rama, Alessi
Comments: none yet
Thesis determines success factors for the implementation of marketing co-operations
Romy_NDT // November 13th, 2009
How could the implementation of marketing co-operations be improved? Which are the success factors of marketing co-operations? How can these factors be addressed best when establishing and managing a partnership? In her recent Bachelor thesis Nicole Preininger, student from the University of Applied Sciences Heilbronn, analyses the topic in order to develop a guideline as […]
Tags: marketing co-operation, co-marketing, co-branding, co-op_facts, brand relationship
Comments: none yet
Overcoming the crisis – with new ideas and marketing co-operations
JenniferM_NDT // November 12th, 2009
Declining sales, falling profits and sinking numbers of customers - the economic crisis has caught up with almost every sector and business. Although or precisely because of this situation, industries have discovered the feasibility of marketing co-operations and want to tap their full potential. The following examples show how collaborations can be used as an […]
Tags: H&M, marketing co-operation, co-communication, co-advertising, co-marketing, co-sales, co-branding, collaboration, co-op_articles, IKEA, Jimmy Choo, Bauer Verlag, Lichtblick, Sonia Rykiel, Neff, Mainova, Lufthansa, Springer Verlag, Douglas, Footprint, Tripwolf
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All-time peak in newly established co-operations – media and IT amongst strongest growing co-operation industries
ChristianZ_NDT // November 11th, 2009
In the third quarter of 2009 the number of newly created marketing co-operations has reached a new peak in Germany with a total number of ~330 (see figure 1). This is up 14 percent from last quarter and an increase of 29 percent compared to the third quarter of 2008. These figures show a quite […]
Tags: Google, H&M, marketing co-operation, MTV, co-op_facts, BMW, Sony, Facebook, Hasbro, Nintendo, Nuance
Comments: none yet
Interview with Paul Fritze, Marketing Manager Co-operations at Audible GmbH, a leading audiobook download platform
Romy_NDT // November 10th, 2009
My name: Paul Fritze
My company: Audible GmbH - We provide audiobook downloads for iPods and other mobile devices for people who don’t have enough time to read all the books they’d like to read or simply for people who love audiobooks.
My position: Marketing Manager Co-operations
Selected co-operations I worked on: Over the past 5 years I […]
Tags: Apple, marketing co-operation, Amazon, co-op_articles, TomTom, Audible, Creative Labs, SanDisk, Cowon, Garmin, Deutsche Bahn
Comments: none yet
In proper style with your new fashion notebook
ChristianZ_NDT // November 5th, 2009
Against the common myth that notebooks cannot be fashionable, there are brand alliances, which prove the contrary. But first things first, recently I stumbled over this innovative joint promotion campaign at New York’s Times Square (see picture below). To be seen are two billboards, one which advertises the Hewlett Packard (HP) Mini Vivienne Tam edition […]
Tags: Hewlett Packard, Microsoft, Bentley, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, co-branding, co-op_examples, Vivienne Tam, Ego, Display Search
Comments: none yet
And the MTV Music Award on Habbo goes to…
JenniferM_NDT // November 2nd, 2009
Right before the MTV Europe Music Awards (EMAs) will take place on November 5th in
Berlin, I found an interesting co-operation bringing these famous Awards into teenagers’ virtual lives.
MTV, world’s biggest music channel, agreed to a co-operation with Habbo, an online platform for teenagers where they can create their own avatar, meet and chat to friends […]
Tags: marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, MTV, Music Industry, co-op_examples, online platforms, Habbo
Comments: none yet
Bon Jovi becomes NBC Universal’s “artist in residence“
JenniferM_NDT // October 23rd, 2009
“Forget about Top 40 radio; how about Top 40 TV!” was the suggestion of Bon Jovi’s music manager and the band put it into practice. In order to launch their new studio album “The Circle” in the US, Bon Jovi signed an exclusive contract to become the first band of NBC’s “artist in residence” project. […]
Tags: marketing co-operation, co-communication, co-advertising, co-marketing, co-branding, collaboration, co-op_examples, NBC Universal, Bon Jovi
Comments: none yet
Bruce Willis and Sobieski Vodka – more than just an ordinary promotion partnership…
Romy_NDT // October 13th, 2009
Half a year ago producer and Hollywood star Bruce Willis and French spirit company Belvédère joined forces. The cinema icon signed a multi-year partnership contract to promote the company’s vodka brand Sobieski in a specially produced print-digital advertising and at events throughout Europe and China.
From a marketing perspective it appears to be a good […]
Tags: marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, co-op_examples, Belvedere, Sobieski, Ciroc, Cabo Wabo, Campari
Comments: none yet
Puma goes mobile
ChristianZ_NDT // October 6th, 2009
After bodywear, socks, fragrances, body care products, bikes, glasses, and sunglasses, the “Puma Phone” will be the new addition to the company’s license portfolio. Together with French telecommunication company Sagem, Puma is planning to enter the market of mobile phones in the second quarter of 2010. The new phone will be sold in Puma stores […]
Tags: prada, Ferrari, Motorola, Sagem, BENQ, Vertu, D&G, Bang & Olufsen, Samsung, LG Electronics, marketing co-operation, strategic partnership, co-communication, co-sales, co-branding, collaboration, co-op_examples, Puma, Hello Kitty, Porsche Design, Escada
Comments: none yet
Fashion chain H&M meets the “Queen of Knits”
Romy_NDT // September 29th, 2009
H&M reveals another exciting co-operation – Sonia Rykiel, the “Queen of Knits”, will be the next guest designer of the Swedish fashion chain. With her knitted wear, French designer Sonia Rykiel invented her own exceptional style, representing the Parisian chic in 1968 and still inspiring young women around the world.
Beginning 5th December 2009 Sonia Rykiel […]
Tags: H&M, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-op_examples, Jimmy Choo, Sonia Rykiel
Comments: 1
Building your own castle next door - thanks to Monopoly and GoogleMaps
JenniferM_NDT // September 9th, 2009
Did you ever think of building a hotel on the Champs Elysees in Paris or buying a skyscraper next to the Times Square in New York? Today I just came across a new and exciting co-operation of Monopoly and GoogleMaps that makes this idea come true – unfortunately only on the internet.
With “Monopoly City Streets” […]
Tags: Google, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, co-op_examples, Hasbro
Comments: 1
FRoSTA - collaboration effort for more climate protection
JenniferM_NDT // August 18th, 2009
Encouraging consumers to reduce their CO2 emissions – this is the aim of FRoSTA’s campaign “green energy”. Starting in April this year, FRoSTA and its three collaboration partners OSRAM, LichtBlick and Siemens promote the campaign on selected FRoSTA product packages as well as on FRoSTA’s and OSRAM’s website.
The sales promotion offers different incentives, provided […]
Tags: marketing co-operation, strategic partnership, co-marketing, co-sales, collaboration, co-op_examples, Frosta, Siemens, Lichtblick, Osram
Comments: 2
GM partners up with eBay to increase car sales
JanA_NDT // August 13th, 2009
In a move to increase car sales in the US-market, eBay Motors and General Motors launched of a first-of-its-kind co-operation. The new co-operation approach enables consumers to ‘click and buy’ new cars online from participating California Chevrolet, Buick, GMC and Pontiac dealers on eBay. About 20.000 cars will be placed on individual GM brand websites […]
Tags: General Motors, marketing co-operation, strategic partnership, eBay, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_examples, online platforms, content placement
Comments: none yet
Burger King + FC Bayern Munich = „Bayern Burger“?
JanA_NDT // August 12th, 2009
Yesterday, Burger King and German soccer club FC Bayern Munich announced their long-term co-operation. Today, new details about the co-operation were brought forward. Germany’s Burger King CEO Thomas Berger states:
“We are trying to re-arrange the sesame grains on the Whopper buns in order to place the FC Bayern logo on our burgers.”
Can this […]
Tags: FC Bayern, marketing co-operation, co-advertising, co-marketing, collaboration, co-op_examples, Burger King
Comments: none yet
Co-operations for emission-free streets
JenniferM_NDT // August 10th, 2009
As we all know, climate change and environmental debates are increasingly relevant issues in our society. When looking at the rising number of Corporate Social Responsibility (CSR) activities within this field, it is obvious that it has become a topic of high significance for businesses as well. This issue now also reflects in a new […]
Tags: marketing co-operation, strategic partnership, co-marketing, co-sales, collaboration, co-op_articles, McDonalds, Elforsk, Mini, RWE, Vattenfall, APCOA, electric vehicle
Comments: none yet
Marketing co-operations brave the crisis
Angela_NDT // August 7th, 2009
In the second quarter of 2009 we could observe a slight drop regarding the number of newly established marketing co-operations, i.e. a six percent decrease compared to the first quarter of 2009. However, with a total of 290 signings the number of new co-operations remains on the high level that was reached during the past […]
Tags: study results, marketing co-operation, co-op_facts
Comments: none yet
Starbucks gives away free ice cream on Facebook
JanA_NDT // July 9th, 2009
Starbucks is giving away coupons for their newly launched Starbucks Ice Cream on Facebook - unfortunately only in the US. For a period of two weeks until July 19th 2009, users can load the Facebook application “Share a Pint of New Starbucks Ice Cream“ and give away one out of 800 coupons per hour to their […]
Tags: Apple, iTunes, Starbucks, Paramount Classics, marketing co-operation, strategic partnership, co-communication, co-advertising, co-promotion, collaboration, co-op_examples, online platforms, brand activation, content placement, "Morning Joe", Facebook, Ronald Reagan, Social Media
Comments: none yet
Microsoft and Warner Bros. jointly promote the new Harry Potter in the UK
Angela_NDT // July 8th, 2009
Just after yesterday’s world premiere of “Harry Potter and the Half-Blood Prince”, Microsoft and Warner Bros. have announced a co-operation in order to promote the latest Harry Potter movie in UK. Both companies already co-operated two years ago for the release of the DVD “Harry Potter and the order of Phoenix”. At that time fans […]
Tags: gaming, Microsoft, marketing co-operation, strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, product placement, creative industries, collaboration, MSN Video, co-op_examples, online platforms, brand relationship, content placement, Warner Bros., MSN, Xbox Live, Harry Potter, Windows Live messenger
Comments: 1
adidas Originals continues its collaboration strategy with a partnership with Lucasfilm Ltd.
JanW_NDT // July 7th, 2009
adidas Originals and Lucasfilm Ltd. announced to launch an exclusive Star Wars collection for the spring/summer season 2010. As adidas designed a limited edition collection with Lucas Arts including Yoda and Darth Vader sneakers in 2007, the new collection will continue and extend the co-operation between adidas and Star Wars. With this partnership adidas continues its international […]
Tags: Fashion, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Adidas, co-op_examples, Star Wars, Bread and Butter, Marc Ecko, Jeremy Scott, PPQ, Fafi, Missy Elliott, Lucasfilm Ltd., Lucas Arts, Yoda and Darth Vader
Comments: none yet
Sony and Fifa release joint PR campaign “Twilight football”
Leonie_NDT // July 2nd, 2009
In the frame of Sony’s new camera series with Exmor CMOS Image Sensor, Sony starts the “Twilight football” campaign. On September 22nd the night of the equinox, the longest sunset of the year, the campaign will give Sony’s new camera modell the chance to live up to the promises Sony has made.
“Twilight football” is a […]
Tags: FIFA, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, product placement, co-branding, collaboration, co-op_examples, Brand Building, brand relationship, Sony
Comments: none yet
Morning Joe brewed by Starbucks
SusanneK_NDT // June 24th, 2009
“Morning Joe” is a successful US weekday talk show with more than 500,000 viewers in which the latest news are discussed. The main show master is Joe Scarborough, a real all-rounder, who has been engaged in a great variety of jobs and activities. Considering the rather serious subject matter of the show and its broadcasting […]
Tags: Starbucks, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, product placement, co-branding, collaboration, co-op_examples, "Morning Joe"
Comments: none yet
Co-branding: a new trend on the real estate market
JanW_NDT // June 19th, 2009
(Re-)Discovering the value of emotions
Monitoring the real estate market it seems to have become a trend to develop a brand for luxurious real estate in order to market it better. That way real estate agents hope to attain a competitive advantage, which in turn is hoped to result in a higher price.
To set up a […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-branding, collaboration, co-op_articles, Michael Schumacher, Karl Lagerfeld, Brand Building, brand activation, Philippe Starck, Vitra, Bisazza
Comments: 1
O2 doodles for the Cicero magazine
Angela_NDT // June 18th, 2009
An interesting and innovative media co-operation found its way into the newspaper stores on May 28th. The German telecommunication provider O2 and the political-cultural magazine Cicero co-operated for the June issue of the magazine. The title page of the magazine was covered with doodles, the kind of doodles most of us scribble on a piece […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, creative industries, collaboration, co-op_examples, o2, Cicero, Michael Michalsky, Albert Eickhoff
Comments: none yet
Jimmy Choo is designing for H&M
Leonie_NDT // June 17th, 2009
Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will […]
Tags: H&M, Mango, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Pierre Hardy, the Gap, co-op_examples, Gap, Brand Building, brand activation, brand relationship, Jimmy Choo, Paulo Coelho, Matthew Williamson
Comments: none yet
Football and basketball jointly conquer the sports market
Leonie_NDT // June 10th, 2009
The American basketball league NBA and the British football league, known as the English Premier League, are two different sports, popular in two different continents, and both looking or even competing for the same sport sponsorships and investors. However, instead of competing against each other the sport leagues decided to team up and profit from […]
Tags: NBA, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Oxfam, co-op_examples, Brand Building, brand activation, English Premier League
Comments: 4
Fashion co-operates with philosophy
Leonie_NDT // June 4th, 2009
Thanks to a new co-operation approach fashion now becomes a life coach. The Spanish fashion label Mango and the popular Brazilian author Paulo Coelho have recently entered a co-operation. Coelho is a famous contemporary author, who gained popularity with his philosophical and fairytale novels like “The Alchemist”.
Corresponding to the zeitgeist Coelho meets the demand […]
Tags: Mango, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, collaboration, co-op_examples, Paulo Coelho, The Paulo Coelho Institute
Comments: 1
The recessionista: Making it fashionable through the crisis
Leonie_NDT // May 25th, 2009
What happens to high-end fashion and haute couture during the economic crisis? As any other luxury industry, also popular designer labels such as Prada and Gucci do not remain unaffected. Until now well-known and high-class labels have satisfied the demand for lavish and extravagant (life)styles. However, the last year has seen the demand for luxury […]
Tags: H&M, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Gap, Karl Lagerfeld, Stella McCartney, brand relationship
Comments: 2
Renault and TomTom enter ingredient branding co-operation
JanW_NDT // May 14th, 2009
Renault has recently entered an ingredient branding co-operation with the Dutch portable navigation system brand TomTom. Together they introduced an integrated navigation system for the new Clio, called “The Carminat TomTom”. It is currently available for costumers in Western Europe only. For an extra charge of 490 Euros it is one of the cheapest integrated […]
Tags: Renault, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, co-branding, collaboration, co-op_examples, TomTom, Ingredient Branding
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Noshokaty, Döring & Thun publishes results of study “Marketing co-operations in a crisis?”
Angela_NDT // May 8th, 2009
The agency for marketing and co-operations Noshokaty, Döring & Thun has published the results of their study conducted at mesh-box. The study is a remake of an earlier survey conducted in 2007 and provides latest insights regarding the development of marketing co-operations within the last two years.
In the light of the ever changing business […]
Tags: study results, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_facts, brand relationship
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University Mannheim sets up study about formation of marketing co-operations
Angela_NDT // May 6th, 2009
Since the importance of marketing co-operations has grown throughout the past few years, Prof. Dr. Sabine Kuester and Thomas Rilling from the University Mannheim are currently conducting a survey addressing this topic. The survey investigates how various factors influence managerial decision-making with regards to the formation of marketing co-operations. More precisely, the study examines how […]
Tags: study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-branding, collaboration, co-op_facts, University Mannheim
Comments: none yet
Mesh-box turns two: Birthday interview with Susanne Ewenstein, editor-in-chief of mesh-box
Leonie_NDT // April 30th, 2009
1) How did mesh-box come about?
[Susanne Ewenstein]: As an agency specialising on marketing co-operations we received numerous enquiries with regards to the latest trends and best/worst practice examples. In order to meet this demand, we decided to establish mesh-box. But frankly speaking, the blog is also a great opportunity for us to show our expertise […]
Tags: Viacom, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Oxfam, M&S, co-op_articles, online platforms, _interview, Bill and Melinda Gates Foundation
Comments: none yet
Wikimedia Foundation and Orange – Enabeling mobile access to global knowledge
Leonie_NDT // April 27th, 2009
The no.1 online encyclopaedia Wikipedia and the telecommunication service provider Orange recently announced their 3 year co-operation, which gets launched in four of Orange’s key markets - France, UK, Spain, and Poland.
The decisive factor for Wikipedia to agree to this co-operation is its values: To make information globally accessible at no cost. Since a growing […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, collaboration, co-op_examples, Wikipedia, Orange
Comments: 2
Trend towards marketing co-operations continues
Angela_NDT // April 9th, 2009
Marketing co-operations stay on the rise
Throughout the last 2½ years the number of marketing co-operations within Germany has increased multiplied significantly: In Q3 2006 approximately 70 co-operations were established compared to 310 in Q1 2009. The figures, based on the statistics gathered and analyzed by Noshokaty, Döring & Thun, show that the number of co-operations […]
Tags: study results, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-op_facts, MyHammer, Praktiker
Comments: 1
MyHammer and Praktiker – service and product unite against the crisis
Leonie_NDT // April 9th, 2009
Barely any company remains unaffected by the economic crisis. However, the way companies deal with the situation varies greatly. Some react passively, whereas others react proactively and implement measures to counter the consequences of the economic crisis.
MyHammer and Praktiker are two German companies that decided to adapt a proactive approach and tackle the situation via […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-op_examples, online platforms, brand relationship, MyHammer, Praktiker
Comments: none yet
NGOs enter the US entertainment industry
Leonie_NDT // April 7th, 2009
The Bill and Melinda Gates Foundation is one of the first NGOs that employs a proactive marketing co-operation approach by initiating a co-operation with the US media conglomerate Viacom. Through implementing marketing co-operation practices such as product and content placement the foundation puts business theory to practice, in a field that was previously not familiar […]
Tags: Nickelodeon, Viacom, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, MTV, co-op_examples, Bill Gates, Bill and Melinda Gates Foundation, content placement, E.R., Law & Order
Comments: 4
Famous faces for brands
Angela_NDT // April 3rd, 2009
Co-operations of well-known brands with famous faces are very popular. Especially now, during an economic downturn, companies have the opportunity to strengthen certain image dimensions with a famous personality, to sharpen their profile against competitors and to win over A-level celebrities for less money. In fact, more than 40 percent of Germany’s Top 500 companies […]
Tags: Apple, Naming rights, Fashion, Microsoft, Mercedes-Benz, quote, marketing co-operation, strategic partnership, Topshop, co-communication, co-advertising, co-marketing, co-promotion, co-sales, Licensing, Sponsoring, co-branding, creative industries, collaboration, co-op_articles, Kate Moss, Procter and Gamble, Brand Building, brand activation, brand relationship, Harley-Davidson, Blackberry, Dior, Barack Obama, Bill Gates, Steve Jobs, Verona Pooth, Moët & Chandon, Veltins, Til Schweiger, Scarlett Johansson, Bruce Willis, Jude Law, Karsten Kilian
Comments: 2
Thesis about co-branding as strategic brand alternative
Leonie_NDT // April 1st, 2009
Can co-branding strategies establish themselves as alternatives within brand management on the long-term? Which other cross-marketing-strategies besides co-branding are implemented? A Diploma thesis from the University of Applied Science in Dortmund answers these questions. The author Julia Kemper investigates in how far co-branding and other common cross-marketing strategies are important extensions to conventional brand strategies.
Title: […]
Tags: marketing co-operation, strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
Comments: none yet
New study on “Marketing co-operations in a crisis?”
Susanne_NDT // March 16th, 2009
About two years ago Noshokaty, Döring & Thun published the results of a survey on marketing co-operations. The study showed that although potentials and increasing relevance of co-operations were being recognised, many companies did not apply a systematic approach for this topic.
In order to see how this attitude and implementation approach of German companies […]
Tags: marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-communication, co-advertising, co-marketing, co-promotion, co-sales, Sponsoring, co-branding, collaboration, co-op_facts, Brand Building, brand relationship
Comments: none yet
Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
Comments: none yet
Innovation in communication – All around the world with Nokia and Skype?
Valerie_NDT // March 13th, 2009
The Idea is quite simple but nonetheless innovative. A month ago Nokia and Skype announced the beginning of a partnership, which would permit the use of VoIP-Software on a selected number of Nokia mobile phones. This sounds like a great deal for consumers. Users, who have Wi-Fi access, can call friends and relatives with their […]
Tags: Apple, iTunes, Nokia, quote, marketing co-operation, strategic partnership, Skype, 3, co-communication, co-marketing, co-sales, collaboration, co-op_examples
Comments: none yet
Thesis develops quantitative approach for measuring the efficiency and effectiveness of marketing co-operations
JuliaB_NDT // March 2nd, 2009
It is said that marketing co-operations are an efficient and effective instrument for marketers. However, so far there was no standardised procedure to measure how well marketing co-operations really pay off. Petra Branz, student of the University of Applied Science in Offenburg, critically analyzed the truth about this assertion and developed an adequate measuring technique […]
Tags: Hewlett Packard, Tchibo, study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, Sponsoring, co-branding, collaboration, Adidas, co-op_facts, Michael Schumacher, Bacardi, Brand Building, brand activation, brand relationship, Beck's, comdirect, IBM, Mövenpick, Nivea, Schöller, TUI
Comments: none yet
CO-BRANDS 2009: Finding the right co-operation partner through “speed dating”
Susanne_NDT // February 26th, 2009
Finding the right partner for a marketing co-operation is not always easy. But a range of partnering platforms have emerged during the last years that help identifying and getting in touch with potential partner companies.So for instance Marketmarket, a German online portal for B2B marketing & sales co-operations, and online platform Introniche. There are also […]
Tags: marketing co-operation, strategic partnership, eBay, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, Procter and Gamble, Brand Building, brand relationship, WMF, Kamps, Bauer Verlag, Stage Entertainment, Galeria Kaufhof
Comments: 1
Proliferation of marketing co-operations in Q4/2008
Julia_NDT // February 23rd, 2009
Marketing co-operations developed impressively in the last quarter of 2008. With 300 co-operations a new peak is reached in Germany, and clearly shows that partnerships are a welcome marketing instrument in the current economic crisis.
Source: On-going market screening by Noshokaty, Döring & Thun
Tags: study results, marketing co-operation, co-op_facts
Comments: none yet
Interview with Michael Hartwig, Head of European Marketing Communications Opel/Vauxhall at General Motors Europe
Angela_NDT // February 19th, 2009
My name: Michael Hartwig
My company: General Motors Europe
My position: Head of European Marketing Communications Opel/Vauxhall
Selected co-operations I worked on: None since I started the assignment at GM Europe. Different engagements in my previous jobs in the automotive industry and ecommerce.
Relevance of co-operations in our industry: In general, I believe that the right […]
Tags: Apple, Nike, Opel, General Motors, Vauxhall, marketing co-operation, co-op_articles
Comments: none yet
The second face of Wellington boots or how to become a fashion brand
Julia_NDT // January 30th, 2009
Happy New Year 2009! We hope it’s not too late for best wishes and kick of another exciting editorial year of marketing co-operations with Hunter, a long-established brand for traditional British Wellington boots, which is a good example for the successful implementation of an international co-operation.
In collaboration with the well-known charity organization WaterAid, Hunter […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_examples, Kate Moss, Brand Building, brand relationship, Hunter, Jimmy Choo, WaterAid
Comments: none yet
Mesh-box whishes you all a Merry Christmas and a Happy New Year!
Angela_NDT // December 23rd, 2008
Dear mesh-box visitors and contributors,
Another year went by so fast and the mesh-box team is about to go on Christmas holiday, but of course not without giving you a short sum up on what has happened in the field of marketing co-operations. Also, 2008 has been an important year for mesh-box and its team and […]
Tags: marketing co-operation, co-op_articles
Comments: none yet
Thesis frames guideline for co-branding strategies
Christina_NDT // December 19th, 2008
Are there special guidelines that companies have to follow for establishing a successful co-branding strategy? Are some types of co-operation strategies more fraught with risks than others? A Master’s Thesis from the University of Applied Science in Berlin was written about the relevance of guidelines for establishing brand alliances. Author Katharina Lang interviewed representatives […]
Tags: Apple, Nike, Coke, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-communication, co-advertising, co-marketing, co-promotion, co-sales, Sponsoring, co-branding, collaboration, co-op_facts
Comments: none yet
Yet another Starbucks & iTunes initiative
Susanne_NDT // December 5th, 2008
During my recent trip to the states I came across another iTunes & Starbucks marketing initiative while ordering a coffee. Starbucks offers its customers at its 7.000 coffee shops within the US iTunes vouchers called: “Pick of the week”. The voucher offers a free song/music video at the iTunes store. Each Tuesday, a specific song […]
Tags: Apple, iTunes, Starbucks, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_examples, brand relationship
Comments: none yet
New thesis lays out framework for a “Brand Alliance 2.0”
Susanne_NDT // December 2nd, 2008
An interesting master thesis was written about Brand Alliances at the University of Brussels/Belgium. Brand Alliances is a beast with many heads: cross-marketing, brand endorsement, co-branding, joint promotion. The paper (in two parts) by Sam Desimpel from IntroNiche sums up the different aspects of brand alliances, the advantages & disadvantages, the pitfalls and how to […]
Tags: study results, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product placement, co-branding, co-op_facts, Brand Building
Comments: 1
New book on co-operations with a “Cool Factor”
Julia_NDT // November 3rd, 2008
A new book is out that you might find interesting. It is about building a “cool” brand image through partnership marketing. The author Del Breckenfeld, Director of Entertainment at Fender Musical Instruments Corp., reveals how partnerships with cool products, celebrities, musicians or events can strengthen the image dimension “cool”. OK, this is not new, but […]
Tags: books, marketing co-operation, co-communication, co-marketing, co-branding, co-op_facts, Brand Building, brand activation, brand relationship
Comments: 1
Google digitizes books of Bertelsmann daughter Random House
Melanie_NDT // October 30th, 2008
After resolving legal disputes regarding copyright issues, Google and Bertelsmann have established a partnership this week. It now allows Google to go forward with its Google Book Search project, which includes the provision of partial book previews online.
Google can now feed its virtual library with English publications of Bertelsmann daughter Random House, the world’s biggest book […]
Tags: Google, marketing co-operation, strategic partnership, collaboration, co-op_examples, Random House, Bertelsmann
Comments: none yet
Another interesting diploma thesis about Co-Branding (German)
Susanne_NDT // October 29th, 2008
Is co-branding the central and topical focus of brand management in a time of growing product and brand diversity, stimulus satiation of consumers and loss of clarity of brand profiles? A diploma thesis from the MCI in Innsbruck/Austria
Daniela Wieser of the Management Center Innsbruck (MCI) in Innsbruck/Austria has written a diploma thesis about co-branding. You […]
Tags: study results, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, Sempora, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
Comments: 2
Interview with Marco Sewald, Head of Strategic Cooperation Management at the SEB Bank
Susanne_NDT // October 28th, 2008
My name: Marco Sewald
My company: SEB Bank Deutschland
My position: Director, Head of Strategic Cooperation Management
Selected co-operations I worked on: Since I’m leading the Strategic Cooperation Management department at the SEB Bank, I am constantly dealing with co-operations. In the past years my department has set up marketing partnerships for instance with the […]
Tags: marketing co-operation, co-op_articles, IKEA, SEB Bank, Stena Line, Berge & Meer, o2
Comments: none yet
New Master Thesis on Co-Branding as a Tool for Strategic Brand Activation
Susanne_NDT // October 23rd, 2008
An interesting master thesis was written about Co-branding at the University of Lund/Sweden. The study was published by VDM Verlag and is available on Amazon. You find a summary of the thesis below. For further information, contact the study’s authors Antonia Kohlbrenner antonia.kohlbrenner (AT) googlemail.com or Natalia Dorozala n.dorozala (AT) googlemail.com.
Title: “Co-Branding […]
Tags: study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Amazon, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
Comments: none yet
Procter & Gamble docks laundry to fashion
Melanie_NDT // October 17th, 2008
Last week, P&G announced a partnership with fashion store chain Ann Taylor Loft to launch their new detergent “Tide and Downy Total Care” line. The clothing stores hand out free samples and coupons to customers who buy machine washable clothes. At first, it looks like a typical sampling promotion, but Tide and Down teamed up […]
Tags: Fashion, marketing co-operation, co-advertising, co-marketing, collaboration, co-op_examples, Ann Taylor Loft, Procter and Gamble
Comments: 1
Number of marketing co-operations in Germany reach new high in Q3/2008
Susanne_NDT // October 15th, 2008
With over 220 new co-operations in the third quarter 2008, another co-operation peak is reached in Germany.
Source: On-going market screening by Noshokaty, Döring & Thun
Tags: study results, marketing co-operation, co-op_facts
Comments: none yet
A co-operation comes to an end. What’s to consider?
Susanne_NDT // October 14th, 2008
Most co-operations come to an end at some point. There are different occasions and reasons why. The questions we like to address here are how partnerships should be terminated and what are the risks that need to be taken into consideration?
In some cases, marketing co-operations simply phase out unnoticeably in the course of time without […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_articles
Comments: none yet
High street fashion and couture designers. A lasting romance?
Susanne_NDT // October 13th, 2008
Fashion retail chains collaborate intensely with designers and celebrities to create additional product lines that increase store traffic and eventually generate sales. By now, co-branding and design collaborations have become an established marketing instrument within the retail fashion industry with great sales and brand differentiation potential.
In the fast-moving and highly competitive, global high street fashion […]
Tags: H&M, Fashion, Retail, Mango, marketing co-operation, strategic partnership, Topshop, s.Oliver, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Karstadt, Gap, EASTPAK, Anastacia, RAF SIMONS, Penelope Cruz, Monica Cruz, Kate Moss, Kaviar Gauche, Kostas Murkudis, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna
Comments: none yet
Fortis bank in cross-marketing deal with Senseo coffee
samfromintroniche // September 9th, 2008
Here’s an example of a Belgian marketing cooperation.
Fintro, a branch of Fortis bank, has partnered up with the Senseo coffee, branch of Philips.
The main idea is that your banker at Fortis invites you to come and discuss your investment
profile, not over a cup of coffee, but over a cup of Senseo premium coffee. That […]
Tags: Philips, marketing co-operation, co-marketing, co-promotion, co-op_examples, Fortis
Comments: 1
Sony Japan and FON provide free Wi-Fi for PSP
Melanie_NDT // September 5th, 2008
Sony Computer Entertainment and the world’s largest Wi-Fi community FON in Japan launch a new service: Play Station Portable&FON (PSPxFON). Herewith all Japanese PSP owners are able to have free internet access to the official PSP internet homepage from FON’s Wi-Fi access points. More than 44.000 hot spots across the country and 2,200 FON livedoor […]
Tags: marketing co-operation, strategic partnership, co-marketing, co-promotion, collaboration, FON Japan, Sony Computer Entertainment
Comments: none yet
TiVo and Amazon team up to make shopping on the couch easier
Melanie_NDT // August 5th, 2008
“The New York Times” recently reported that DVR producer TiVo and Amazon expand their partnership. From now on, TiVo users will be able to order products (such as books, CDs and DVDs) directly from Amazon with their TV remote controls. The new “Product Purchase” feature enables people to buy products related to ads placed during […]
Tags: marketing co-operation, strategic partnership, co-marketing, co-promotion, co-sales, Amazon, collaboration, co-op_examples, online platforms, TiVo
Comments: 1
Marketing co-operations in a nutshell
Susanne_NDT // August 4th, 2008
We were recently asked for an overall guideline on marketing co-operations (see comment): Here is our response: Why marketing co-operations are an important marketing instrument. How to identify a suitable partner. How to establish a marketing partnership. What are important watch outs…
We hope you find this useful. Let us know what you think…
Why? There are […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_facts
Comments: none yet
The fragrance of love - a senseful co-operation?
Melanie_NDT // August 1st, 2008
The German single platform neu.de co-operates with Coty Prestige regarding its limited edition perfume ck IN2U POP. Under the motto “Flirt free” IN2U POP customers receive a coupon for a one-month free membership at neu.de. In return, neu.de raffles the unisex perfume daily on the dating platform.
Taking a closer look at this partnership it seems […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, collaboration, co-op_examples, online platforms, Calvin Klein, neu.de
Comments: 1
Marketing co-operations are an established marketing instrument in Germany
Susanne_NDT // July 3rd, 2008
With about 175 new marketing co-operations per quarter in the last year, partnerships have finally become an integral marketing instrument in Germany.
Source: On-going market screening by Noshokaty, Döring & Thun
Tags: study results, marketing co-operation, co-op_facts
Comments: 1
Bugatti and Hermès continue their long-term relationship with a co-designed and co-branded luxury car
Jennifer_NDT // June 18th, 2008
Bugatti, the French automotive manufacturer launches a new exclusive version of the Bugatti Veyron 16.4 in co-operation with Hermès: The Bugatti Veyron 16.4 Fbg par Hermès, which will be available in autumn 2008.
The special edition is named after the street Rue du Faubourg Saint-Honoré (Fbg) in
Paris, where the headquarters of Hermès are located.
It is […]
Tags: Bugatti, marketing co-operation, strategic partnership, Hermès, co-communication, co-branding, co-op_examples
Comments: none yet
Cross-promotion for small and medium companies - enabled through online platform
samfromintroniche // June 13th, 2008
Marketing cooperation can definitely benefit lager corporations, as the examples on Mesh-Box amply illustrate.
Cooperation provides value to small and medium companies with less marketing muscle however as well.
Here’s an easily implementable example of a cross-promotion between European two start-ups:
Myngle, an online marketplace to learn languages
the Compare Group, an online price-comparison operator
Both companies target […]
Tags: Tech & fashion, marketing co-operation, co-communication, co-marketing, co-promotion, Sponsoring, collaboration, co-op_articles, online platforms
Comments: none yet
IKEA enters the virtual worlds of Electronic Arts
Jennifer_NDT // May 20th, 2008
From June on, Electronic Arts offers “IKEA Home-Accessories” for the strategic life-simulation computer game Sims 2. With this add-on (sold for about 20 Dollars), Sims-players can furnish their virtual homes in Swedish design. They can choose from bedroom, living room and office furniture. But there is one major difference to the real world: Sims players do […]
Tags: E.A., Sims, marketing co-operation, strategic partnership, co-op_examples, IKEA
Comments: none yet
Coca-Cola and WWF arrange student contest for water preservation
Jennifer_NDT // April 25th, 2008
Coca-Cola Germany and the World Wide Fund for Nature (WWF) have launched a nation-wide student contest. The intention of the project “Mach ‘ne Welle” (“Make a wave”) is to raise students’ awareness concerning the protection and preservation of water and other valuable natural resources. This competition addresses students between the 7th and 10th grade. In […]
Tags: Coke, WWF, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-op_examples
Comments: none yet
Iron Man’s ride is the new Audi R8
Angela_NDT // April 23rd, 2008
Last weekend at the cinema I came across another Iron Man trailer. Audi has also joined forces with Iron Man in order to market the new Audi R8. Motto of the marketing co-operation is “One Man. One Machine. One Mission.” and key visual is - of course - Iron Man standing right next to the […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, product placement, collaboration, co-op_examples, Marvel Entertainment, Paramount Pictures
Comments: 1
Live LG like Iron Man – a multi-channel marketing co-operation
Angela_NDT // April 8th, 2008
LG, Paramount Pictures and Marvel Entertainment have entered an eclectic marketing co-operation for the commercialisation of a new film adaptation of the comic “Iron Man”. The co-operation idea is to relate the technology of LG phones to a symbol of technology coming to life: Tony Stark alias Iron Man. With this co-operation approach LG aims […]
Tags: LG Electronics, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, product placement, co-branding, collaboration, co-op_examples, Marvel Entertainment, Paramount Pictures
Comments: 2
adidas and Samsung launch mobile training system
Susanne_NDT // April 2nd, 2008
adidas and Samsung have recently launched the running training handset “miCoach” that takes on the Nike+ training system – a product line jointly developed, launched and marketed by Nike and Apple - as it features comparable functionalities like the Nike+iPod Sport kit.
The “miCoach” system is build around a Samsung/adidas branded mobile phone and […]
Tags: Apple, Nike, mobile phone, Samsung, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, co-branding, collaboration, Adidas, miCoach, co-op_examples
Comments: none yet
Global co-operation of MTV and The Body Shop aims to prevent AIDS
Angela_NDT // March 27th, 2008
Today, the new campaign of MTV and The Body Shop called “Move your Lips” kicks off in Germany. So what’s behind this co-operation? Both companies have been involved in raising awareness for HIV/AIDS prevention for quite some time. MTV Networks International established its charitable foundation “Staying Alive” in 1995 and searched for partnering companies ever […]
Tags: marketing co-operation, strategic partnership, Charity, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, MTV, The Body Shop, co-op_examples
Comments: 1
BBC and eBay team up against the climate change
Angela_NDT // March 19th, 2008
Last week, BBC worldwide has announced an affiliate partnership with eBay for their recently launched environmental portal BBCGreen.com. The portal provides consumers with everyday tips to fight the climate change by implementing selected lifestyle changes suitable to their daily life and budget. According to a research made by BBC worldwide, one of the most effective […]
Tags: marketing co-operation, strategic partnership, eBay, co-communication, collaboration, BBC, co-op_examples
Comments: none yet
Ritter Sport and Ramazzotti have done it right!
Simon_NDT // February 28th, 2008
In the beginning of 2008, Ritter Sport presented its new co-operation with Ramazzotti - a famous bitter.
The following clip represents from my point of view a good example of a successful joint TV-commercial. Ramazzotti is well integrated into the spot - far beyond a mere logo integration. The spot is part of Ritter Sport […]
Tags: marketing co-operation, co-op_examples
Comments: none yet
Accessory designer Pierre Hardy collaborates with the Gap
Stefanie_NDT // February 26th, 2008
Designer around the world are becoming increasingly cooperative. After H&M has collaborated with a range of star designers such as Lagerfeld, Stella McCartney and Roberto Cavalli, the Gap has teamed up with French accessory designer Pierre Hardy. After Hardy has designed a fall 2007 shoe collection for the Gap UK and France, the Gap and […]
Tags: marketing co-operation, strategic partnership, co-communication, co-marketing, co-sales, co-branding, collaboration, Pierre Hardy, the Gap, co-op_examples
Comments: 1
Panties & flowers on Valentines Day - the beginning of a long-term partnership between Fleurop and Palmers
Petra_NDT // February 14th, 2008
Just in time for Valentines Day, Fleurop and Palmers have announced a marketing co-operation for the Austrian market. The flower shop chain and the lingerie store will start offering joint product packages and advertise them together. For Valentines Day they sell vouchers for the Palmers shops with the Fleurop flowers. This is only the kick […]
Tags: marketing co-operation, strategic partnership, co-communication, co-marketing, co-promotion, co-sales, product bundling, Fleurop, Palmers, co-op_examples
Comments: none yet
The Berlinale 2008 presents more music films than ever before - how music labels and film studios benefit from co-operating with each other
Angela_NDT // February 7th, 2008
In the run-up to this year’s Berlinale, the most important event within Germany’s movie industry, there has been high media coverage on the numerous movies which will be premiered at the event. Following the news, it became apparent that about half of the presented films are related to music or portrait musicians’ life stories. The […]
Tags: marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Berlinale, Film Studios, Music Industry, co-op_articles
Comments: none yet
Oxfam GB has teamed up with Britain’s biggest fashion retailer M&S for a massive clothing recycling campaign
Susanne_NDT // February 6th, 2008
To be frank, I’m not surprised that Oxfam has again launched a pretty innovative marketing initiative to leverage their revenue potential and to continue their fight against poverty. Oxfam GB’s marketing campaigns have in the past years constantly impressed me by their innovative, clever and consumer oriented approaches!
Now they have joined forces with Britain’s […]
Tags: marketing co-operation, Charity, co-promotion, collaboration, Oxfam, M&S, co-op_examples
Comments: none yet
Microsoft announced online partnership with MTV and Sony BMG for MSN Video
Susanne_NDT // February 5th, 2008
This morning Microsoft has announced a pan-European partnership with MTV International and Sony BMG to provide programme clips and music videos across its MSN Video service.
The deal with MTV will initially involve clips shows such as Pimp My Ride, Punk’d, South Park, Cribs and The Hills as well as music videos from artists as […]
Tags: Microsoft, marketing co-operation, strategic partnership, Sony BMG, MTV, MSN Video, co-op_examples
Comments: none yet
Yahoo announced marketing co-operation with Rhapsody America
Susanne_NDT // February 5th, 2008
Yesterday, Yahoo said it will stop running its online music subscription service and switch its customers over to Rhapsody America, a partnership between Seattle-based RealNetworks and MTV
(see also post “MTV and RealNetworks team up to compete against Apple’s iTunes” from August 2007).
The Yahoo-Rhapsody partnership was announced after Microsoft’s $44.6 billion offer for Yahoo. […]
Tags: Real Networks, marketing co-operation, strategic partnership, Yahoo, co-op_examples
Comments: none yet
Sara Lee and Henkel have joined forces to launch a new product in the US
Susanne_NDT // February 4th, 2008
We’ve just come across this new marketing co-operation… Sara Lee and Henkel have joined forces to launch a new product in the US. Further information on the partnership: Sara Lee and Henkel announced today a partnership to launch in the US a version of the 3Volution air freshener, an innovative plug-in that has been embraced […]
Tags: marketing co-operation, strategic partnership, co-promotion, collaboration, henkel, sara lee, co-op_examples
Comments: none yet
adidas & Diesel start the campaign for their joint denim collection “adidas Originals Denim by Diesel” - the beginning of a long term partnership
KatharinaZ_NDT // January 29th, 2008
Walking around Berlin Mitte you’ll find numerous posters hanging at walls and control boxes. They are the first signs of the new Adidas Originals and Diesel product co-operation: “adidas Originals Denim by Diesel”. The first collection contains two male and female jeans models distributed exclusively at adidas Originals stores worldwide.
The poster you see below […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Adidas, Diesel, Levi's, co-op_examples
Comments: 1
“Come Together” – an interesting account of collaborations in the creative industries by “Electronic Beats”
Stefanie_NDT // January 17th, 2008
“Electronic Beats” published an interesting article on collaborations in their last magazine issue “When worlds collide”. The editorial called “Come together” profiles strategic partnerships from the music, art fashion and lifestyle sector – illustrating some remarkably successful, but also unforeseen examples of marketing co-operations.
“´Collaborations` is the buzz word of the minute. Everyone’s at it. Record labels are merging, genres […]
Tags: marketing co-operation, strategic partnership, Electronic Beats, creative industries, collaboration, co-op_articles
Comments: none yet
Mesh-box is back with more news and insights on marketing co-operations and strategic partnerships in 2008
Susanne_NDT // January 10th, 2008
We hope you had a wonderful holiday season and that your start to 2008 has been a good one.
As usual, not that much has happened in the holiday season. But we’ve come across one interesting new partnership: DHL has entered into a strategic agreement with US’ largest drugstore chain Walgreens.
The Walgreens/DHL agreement allows […]
Tags: marketing co-operation, DHL, Walgreen, co-op_examples
Comments: none yet
Mesh-box wishes a lovely holiday season and a happy New Year
Susanne_NDT // December 20th, 2007
Dear mesh-box contributors and visitors,
Christmas and the end of this year is right around the corner and the mesh-box team is about to go on holiday. A good moment, we believe, to thank you all for joining the discussions on mesh-box.
So what’s been going on over the last 12 months? The topic of marketing […]
Tags: marketing co-operation, strategic partnership
Comments: none yet
Amazon and Pepsi start music co-promotion
Angela_NDT // December 6th, 2007
Pepsi and Amazon’s newly launched music shop have teamed up for a year-long free music co-promotion. In North America alone, they intend to offer one billion songs. Pepsi is printing codes on five billion bottle caps. For each five codes collected, music fans can download one song for free at Amazon.com.
Sounds familiar? Right, […]
Tags: Coke, iTunes, marketing co-operation, co-promotion, Pepsi, Amazon, co-op_examples
Comments: 1
International Glossary on Marketing Co-operations
Susanne_NDT // November 22nd, 2007
Co-operations and partnerships are playing an increasingly important role in the field of marketing. It therefore seems essential for marketing specialists to be well acquainted with a range of terms. If they haven’t already crossed your way, they will probably do so fairly soon.
We have put together a glossary of terms that regularly […]
Tags: marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, Licensing, product bundling, product placement, Sponsoring, co-op_facts
Comments: 3
What other brands can do for you
Susanne_NDT // November 20th, 2007
With campaigns like the one shown in the image below it becomes undeniable that we are increasingly seeing ads with more than one brand in it.
You ask yourself why? Well, there are industries – predominantly infrastructural industries like telecommunication, transportation and utility – whose products’ benefits and USPs are not perfectly clear until one […]
Tags: YouTube, Samsung, marketing co-operation, eBay, THE LION KING, co-advertising, co-op_articles
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3 makes Skype features available on mobile phones
Angela_NDT // November 2nd, 2007
Calling for free with your mobile? That’s impossible. Well, at least it was - until now. The following marketing co-operation puts us right about gratuitous calling opportunities…
A few days ago the online chat and call service Skype and the British network operator 3 (former Hutchison 3G) showcased the product of their new co-operation: the […]
Tags: Google, marketing co-operation, Skype, 3, co-op_examples
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Music sells fashion – Fashion sells everything?
KatharinaZ_NDT // October 30th, 2007
Music sells fashion
Antastacia does it with s.Oliver, Kate with Topshop and Gwen did it with Dior before establishing her own brand. Co-operations of fashion brands and stars from the music and modelling scene sprung up like mushrooms during the last two years. Ever since, it seems like almost every major fashion company has a famous […]
Tags: H&M, marketing co-operation, Tommy Hilfiger, Versace, Topshop, s.Oliver, Victoria's Secret, Rosenthal, co-sales, co-op_articles
Comments: 5
Armani, please make toasters!
Isabel_NDT // October 24th, 2007
Hi all. I just came across an article in the weekend edition of the German business journal Handelsblatt which perfectly describes some of our daily experiences with (rather questionable) co-operations. We have translated it for the pleasure of a broader audience :o)
Armani, please make toasters
I had a dream. I desperately ran along Düsseldorf’s Königsallee, searching […]
Tags: prada, marketing co-operation, Armani, Gucci, co-branding, co-op_articles
Comments: 1
Swarovski goes “Bling”
Simon_NDT // October 11th, 2007
Lately, Swarovski shows a lot of engagement teaming up with partners from the consumer electronic sector. Together they produce “Bling bling” mobile phones, headsets and USB data sticks. One might think this is just another example, but this co-operation is different…
Can you imagine spending 98 Euros on a 0.75 litre bottle of water? Well, a […]
Tags: marketing co-operation, strategic partnership, Swarovski, co-op_examples
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McDonald’s previews new ordering system
Tosson_NDT // October 9th, 2007
McDonald’s has joined forces with SK Telecom to offer ordering via mobile phone. The new ordering system is currently being trialled at a McDonald’s restaurant in western
Seoul, South Korea.
The system is based on the RFID technology. In order to use the new ordering service one has to download a program to ones handsets, using […]
Tags: mobile phone, marketing co-operation, co-op_examples
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Hermès helps helicopter manufacturer to address new customer segment!
Jan_NDT // October 5th, 2007
The EADS-daughter Eurocopter and the French luxury brand Hermès joined forces and presented the partnership’s result at this year’s NBAA flight fair in the US only a few days ago: the EC 135-helicopter. For one year five employees of each party worked on the helicopter; Hermès designed the interior as well as parts of the […]
Tags: marketing co-operation, Eurocopter, Peugeot, TAG, Hermès, helicopter, NBAA, Versace, Augusta Westland, co-branding, co-op_examples
Comments: 1
T-Mobile has teamed up with fashion designers for eBay charity auction
Angela_NDT // October 1st, 2007
T-Mobile has teamed up with several fashion designers in a joint charity project. Eleven designers have customized T-Mobile’s Sidekick 3 phone, so for instance Diane von Furstenberg, and Tommy Hilfiger. The customised models were then sold on eBay. The auctions ended on the 25th of September. All revenues were donated to the charity “Fashion Targets […]
Tags: Fashion, marketing co-operation, T-Mobile, Tommy Hilfiger, Diane von Fürstenberg, Charity, co-op_examples
Comments: 2
Starbucks Coffee meets Apple iTunes
Tosson_NDT // September 7th, 2007
Good news for Starbucks fans! The coffee company has decided to enter a co-operation with Apple iTunes in order to please its costumers with even more services within the store. Howard Schultz, founder and chairman of Starbucks, explains that his costumers will now be able to download music wirelessly from the Starbucks WiFi Music Store […]
Tags: Apple, Starbucks, marketing co-operation, co-op_examples
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Exclusively for men… car manufacturers & watch-makers join forces!
Joanna_NDT // September 6th, 2007
Have you noticed the range of co-operations between car manufacturers and high-end watchmaker?
Girard Perregaux was one of the first watchmakers to gauge the potential of partnerships with premium car manufacturers. In 1994 Perregaux launched the product line “pour Ferrari”. It took surprisingly long for competitors to follow.
In 2003 the co-operation […]
Tags: Mercedes, Ferrari, Breitling, Bentley, Maserati, Panerai, Mercedes-Benz, Tag-Heuer, Bugatti, Fleurier, Aston Martin, Jaeger LeCoultre, Girard Perregaux, marketing co-operation, co-branding, co-op_articles
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Co-operations reach new high in Q2 2007
Simon_NDT // September 3rd, 2007
Within the second quarter 2007, approximately 180 pan-regional co-operations have been established in Germany.
Source: On-going market screening by Noshokaty, Döring & Thun
Tags: study results, marketing co-operation, co-op_facts
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Apple and Volkswagen consider developing ‘iCar’
Susanne_NDT // August 30th, 2007
According to the FT Germany Apple and Volkswagen are discussing the possibility of building an “iCar” - a completely new car concept, which would feature several Apple products/tools.
Volkswagen CEO Martin Winterkorn and Apple CEO Steve Jobs have met a few days ago in California to plan an intensive co-operation with the building of vehicles […]
Tags: Apple, Volkswagen, marketing co-operation, strategic partnership, co-op_examples
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