Entries tagged as 'marketing co-operation'Interview with Jens Fischler, Head of Cooperations & Strategic Partnerships at eBay Advertising GroupValerie_NDT // January 26th, 2010 eBay and Mozilla Firefox, Relevance of co-operations in our industry: eBay can be used as a trustworthy testimonial for partner products/services. We are currently restructuring all partnerships to present […]
New results for Q4/2009 reconfirm importance of co-operationsAlena_NDT // January 21st, 2010Though the amount of newly established co-operations in Q4/2009 doesn’t differ from the previous quarter (Q3/2009), it is still the highest number of new signings since the beginning of the regular screening by Noshokaty, Döring & Thun.
Co-operations with celebrities - popular but riskyKatharinaD_NDT // January 19th, 2010
Eva Mendes for Calvin Klein, Megan Fox for Armani, Klitschko brothers for Milchschnitte, Patrick Dempsey for L’Oréal, Roger Federer for Rolex…and these are just a few examples of celebrities promoting strong brands.
Vodafone and T-Mobile create flatrate for VZ.netKatharinaD_NDT // January 8th, 2010
Happy 2010 to all our mesh-box readers!
Web soaps and cars: a new love affairChristianZ_NDT // December 16th, 2009TV sitcoms have a serious rival to fear. Web sitcoms or ‘webisoaps’, which are particularly designed for the internet and adapted to the needs of young users enjoy growing popularity. ‘Webisoaps’ are only a couple of minutes long and can be watched on demand anywhere anytime. A few companies recognized this trend and discoverd ‘webisoaps’ […]
Energy saving and environmental protection – have an idea?ChristianZ_NDT // December 1st, 2009Energy companies have a lot of marketing work to do. In times of rising energy costs and environmental concerns the awareness among consumers about this topic has strongly increased. Consumers actively want to monitor and reduce their energy consumption. Furthermore, speculations about illegal price agreements have brought the big energy companies in Germany in discredit. […]
Bad Practice at its best – what to avoid in partnershipsJenniferM_NDT // November 27th, 2009As you know, this is a blog about marketing co-operations. About the potentials, opportunities, effectiveness and success of good partnerships. However, we should not forget the many co-operations that go wrong. So, I thought it would be time for a short post with some – let’s say not that successful – examples, reasons for their […]
Thesis determines success factors for the implementation of marketing co-operationsRomy_NDT // November 13th, 2009How could the implementation of marketing co-operations be improved? Which are the success factors of marketing co-operations? How can these factors be addressed best when establishing and managing a partnership? In her recent Bachelor thesis Nicole Preininger, student from the University of Applied Sciences Heilbronn, analyses the topic in order to develop a guideline as […]
Overcoming the crisis – with new ideas and marketing co-operationsJenniferM_NDT // November 12th, 2009Declining sales, falling profits and sinking numbers of customers - the economic crisis has caught up with almost every sector and business. Although or precisely because of this situation, industries have discovered the feasibility of marketing co-operations and want to tap their full potential. The following examples show how collaborations can be used as an […]
All-time peak in newly established co-operations – media and IT amongst strongest growing co-operation industriesChristianZ_NDT // November 11th, 2009In the third quarter of 2009 the number of newly created marketing co-operations has reached a new peak in Germany with a total number of ~330 (see figure 1). This is up 14 percent from last quarter and an increase of 29 percent compared to the third quarter of 2008. These figures show a quite […]
Interview with Paul Fritze, Marketing Manager Co-operations at Audible GmbH, a leading audiobook download platformRomy_NDT // November 10th, 2009
In proper style with your new fashion notebookChristianZ_NDT // November 5th, 2009Against the common myth that notebooks cannot be fashionable, there are brand alliances, which prove the contrary. But first things first, recently I stumbled over this innovative joint promotion campaign at New York’s Times Square (see picture below). To be seen are two billboards, one which advertises the Hewlett Packard (HP) Mini Vivienne Tam edition […]
And the MTV Music Award on Habbo goes to…JenniferM_NDT // November 2nd, 2009Right before the MTV Europe Music Awards (EMAs) will take place on November 5th in
Bon Jovi becomes NBC Universal’s “artist in residence“JenniferM_NDT // October 23rd, 2009“Forget about Top 40 radio; how about Top 40 TV!” was the suggestion of Bon Jovi’s music manager and the band put it into practice. In order to launch their new studio album “The Circle” in the US, Bon Jovi signed an exclusive contract to become the first band of NBC’s “artist in residence” project. […]
Bruce Willis and Sobieski Vodka – more than just an ordinary promotion partnership…Romy_NDT // October 13th, 2009Half a year ago producer and Hollywood star Bruce Willis and French spirit company Belvédère joined forces. The cinema icon signed a multi-year partnership contract to promote the company’s vodka brand Sobieski in a specially produced print-digital advertising and at events throughout Europe and China.
Puma goes mobileChristianZ_NDT // October 6th, 2009After bodywear, socks, fragrances, body care products, bikes, glasses, and sunglasses, the “Puma Phone” will be the new addition to the company’s license portfolio. Together with French telecommunication company Sagem, Puma is planning to enter the market of mobile phones in the second quarter of 2010. The new phone will be sold in Puma stores […]
Fashion chain H&M meets the “Queen of Knits”Romy_NDT // September 29th, 2009H&M reveals another exciting co-operation – Sonia Rykiel, the “Queen of Knits”, will be the next guest designer of the Swedish fashion chain. With her knitted wear, French designer Sonia Rykiel invented her own exceptional style, representing the Parisian chic in 1968 and still inspiring young women around the world. Beginning 5th December 2009 Sonia Rykiel […]
Building your own castle next door - thanks to Monopoly and GoogleMapsJenniferM_NDT // September 9th, 2009Did you ever think of building a hotel on the Champs Elysees in Paris or buying a skyscraper next to the Times Square in New York? Today I just came across a new and exciting co-operation of Monopoly and GoogleMaps that makes this idea come true – unfortunately only on the internet.
FRoSTA - collaboration effort for more climate protectionJenniferM_NDT // August 18th, 2009Encouraging consumers to reduce their CO2 emissions – this is the aim of FRoSTA’s campaign “green energy”. Starting in April this year, FRoSTA and its three collaboration partners OSRAM, LichtBlick and Siemens promote the campaign on selected FRoSTA product packages as well as on FRoSTA’s and OSRAM’s website.
GM partners up with eBay to increase car salesJanA_NDT // August 13th, 2009In a move to increase car sales in the US-market, eBay Motors and General Motors launched of a first-of-its-kind co-operation. The new co-operation approach enables consumers to ‘click and buy’ new cars online from participating California Chevrolet, Buick, GMC and Pontiac dealers on eBay. About 20.000 cars will be placed on individual GM brand websites […]
Burger King + FC Bayern Munich = „Bayern Burger“?JanA_NDT // August 12th, 2009Yesterday, Burger King and German soccer club FC Bayern Munich announced their long-term co-operation. Today, new details about the co-operation were brought forward. Germany’s Burger King CEO Thomas Berger states:
Co-operations for emission-free streetsJenniferM_NDT // August 10th, 2009As we all know, climate change and environmental debates are increasingly relevant issues in our society. When looking at the rising number of Corporate Social Responsibility (CSR) activities within this field, it is obvious that it has become a topic of high significance for businesses as well. This issue now also reflects in a new […]
Marketing co-operations brave the crisisAngela_NDT // August 7th, 2009In the second quarter of 2009 we could observe a slight drop regarding the number of newly established marketing co-operations, i.e. a six percent decrease compared to the first quarter of 2009. However, with a total of 290 signings the number of new co-operations remains on the high level that was reached during the past […]
Starbucks gives away free ice cream on FacebookJanA_NDT // July 9th, 2009Starbucks is giving away coupons for their newly launched Starbucks Ice Cream on Facebook - unfortunately only in the US. For a period of two weeks until July 19th 2009, users can load the Facebook application “Share a Pint of New Starbucks Ice Cream“ and give away one out of 800 coupons per hour to their […]
Microsoft and Warner Bros. jointly promote the new Harry Potter in the UKAngela_NDT // July 8th, 2009Just after yesterday’s world premiere of “Harry Potter and the Half-Blood Prince”, Microsoft and Warner Bros. have announced a co-operation in order to promote the latest Harry Potter movie in UK. Both companies already co-operated two years ago for the release of the DVD “Harry Potter and the order of Phoenix”. At that time fans […]
adidas Originals continues its collaboration strategy with a partnership with Lucasfilm Ltd.JanW_NDT // July 7th, 2009adidas Originals and Lucasfilm Ltd. announced to launch an exclusive Star Wars collection for the spring/summer season 2010. As adidas designed a limited edition collection with Lucas Arts including Yoda and Darth Vader sneakers in 2007, the new collection will continue and extend the co-operation between adidas and Star Wars. With this partnership adidas continues its international […]
Sony and Fifa release joint PR campaign “Twilight football”Leonie_NDT // July 2nd, 2009In the frame of Sony’s new camera series with Exmor CMOS Image Sensor, Sony starts the “Twilight football” campaign. On September 22nd the night of the equinox, the longest sunset of the year, the campaign will give Sony’s new camera modell the chance to live up to the promises Sony has made. “Twilight football” is a […]
Morning Joe brewed by StarbucksSusanneK_NDT // June 24th, 2009“Morning Joe” is a successful US weekday talk show with more than 500,000 viewers in which the latest news are discussed. The main show master is Joe Scarborough, a real all-rounder, who has been engaged in a great variety of jobs and activities. Considering the rather serious subject matter of the show and its broadcasting […]
Co-branding: a new trend on the real estate marketJanW_NDT // June 19th, 2009(Re-)Discovering the value of emotions To set up a […]
O2 doodles for the Cicero magazineAngela_NDT // June 18th, 2009An interesting and innovative media co-operation found its way into the newspaper stores on May 28th. The German telecommunication provider O2 and the political-cultural magazine Cicero co-operated for the June issue of the magazine. The title page of the magazine was covered with doodles, the kind of doodles most of us scribble on a piece […]
Jimmy Choo is designing for H&MLeonie_NDT // June 17th, 2009Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will […]
Football and basketball jointly conquer the sports marketLeonie_NDT // June 10th, 2009The American basketball league NBA and the British football league, known as the English Premier League, are two different sports, popular in two different continents, and both looking or even competing for the same sport sponsorships and investors. However, instead of competing against each other the sport leagues decided to team up and profit from […]
Fashion co-operates with philosophyLeonie_NDT // June 4th, 2009Thanks to a new co-operation approach fashion now becomes a life coach. The Spanish fashion label Mango and the popular Brazilian author Paulo Coelho have recently entered a co-operation. Coelho is a famous contemporary author, who gained popularity with his philosophical and fairytale novels like “The Alchemist”. Corresponding to the zeitgeist Coelho meets the demand […]
The recessionista: Making it fashionable through the crisisLeonie_NDT // May 25th, 2009What happens to high-end fashion and haute couture during the economic crisis? As any other luxury industry, also popular designer labels such as Prada and Gucci do not remain unaffected. Until now well-known and high-class labels have satisfied the demand for lavish and extravagant (life)styles. However, the last year has seen the demand for luxury […]
Renault and TomTom enter ingredient branding co-operationJanW_NDT // May 14th, 2009Renault has recently entered an ingredient branding co-operation with the Dutch portable navigation system brand TomTom. Together they introduced an integrated navigation system for the new Clio, called “The Carminat TomTom”. It is currently available for costumers in Western Europe only. For an extra charge of 490 Euros it is one of the cheapest integrated […]
Noshokaty, Döring & Thun publishes results of study “Marketing co-operations in a crisis?”Angela_NDT // May 8th, 2009The agency for marketing and co-operations Noshokaty, Döring & Thun has published the results of their study conducted at mesh-box. The study is a remake of an earlier survey conducted in 2007 and provides latest insights regarding the development of marketing co-operations within the last two years.
University Mannheim sets up study about formation of marketing co-operationsAngela_NDT // May 6th, 2009Since the importance of marketing co-operations has grown throughout the past few years, Prof. Dr. Sabine Kuester and Thomas Rilling from the University Mannheim are currently conducting a survey addressing this topic. The survey investigates how various factors influence managerial decision-making with regards to the formation of marketing co-operations. More precisely, the study examines how […]
Mesh-box turns two: Birthday interview with Susanne Ewenstein, editor-in-chief of mesh-boxLeonie_NDT // April 30th, 20091) How did mesh-box come about?
Wikimedia Foundation and Orange – Enabeling mobile access to global knowledgeLeonie_NDT // April 27th, 2009The no.1 online encyclopaedia Wikipedia and the telecommunication service provider Orange recently announced their 3 year co-operation, which gets launched in four of Orange’s key markets - France, UK, Spain, and Poland.
Trend towards marketing co-operations continuesAngela_NDT // April 9th, 2009Marketing co-operations stay on the rise
MyHammer and Praktiker – service and product unite against the crisisLeonie_NDT // April 9th, 2009Barely any company remains unaffected by the economic crisis. However, the way companies deal with the situation varies greatly. Some react passively, whereas others react proactively and implement measures to counter the consequences of the economic crisis.
NGOs enter the US entertainment industryLeonie_NDT // April 7th, 2009The Bill and Melinda Gates Foundation is one of the first NGOs that employs a proactive marketing co-operation approach by initiating a co-operation with the US media conglomerate Viacom. Through implementing marketing co-operation practices such as product and content placement the foundation puts business theory to practice, in a field that was previously not familiar […]
Famous faces for brandsAngela_NDT // April 3rd, 2009Co-operations of well-known brands with famous faces are very popular. Especially now, during an economic downturn, companies have the opportunity to strengthen certain image dimensions with a famous personality, to sharpen their profile against competitors and to win over A-level celebrities for less money. In fact, more than 40 percent of Germany’s Top 500 companies […]
Thesis about co-branding as strategic brand alternativeLeonie_NDT // April 1st, 2009Can co-branding strategies establish themselves as alternatives within brand management on the long-term? Which other cross-marketing-strategies besides co-branding are implemented? A Diploma thesis from the University of Applied Science in Dortmund answers these questions. The author Julia Kemper investigates in how far co-branding and other common cross-marketing strategies are important extensions to conventional brand strategies.
New study on “Marketing co-operations in a crisis?”Susanne_NDT // March 16th, 2009About two years ago Noshokaty, Döring & Thun published the results of a survey on marketing co-operations. The study showed that although potentials and increasing relevance of co-operations were being recognised, many companies did not apply a systematic approach for this topic.
Marketing and co-operations in turbulent timesIsabel_NDT // March 16th, 2009Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Innovation in communication – All around the world with Nokia and Skype?Valerie_NDT // March 13th, 2009The Idea is quite simple but nonetheless innovative. A month ago Nokia and Skype announced the beginning of a partnership, which would permit the use of VoIP-Software on a selected number of Nokia mobile phones. This sounds like a great deal for consumers. Users, who have Wi-Fi access, can call friends and relatives with their […]
Thesis develops quantitative approach for measuring the efficiency and effectiveness of marketing co-operationsJuliaB_NDT // March 2nd, 2009It is said that marketing co-operations are an efficient and effective instrument for marketers. However, so far there was no standardised procedure to measure how well marketing co-operations really pay off. Petra Branz, student of the University of Applied Science in Offenburg, critically analyzed the truth about this assertion and developed an adequate measuring technique […]
CO-BRANDS 2009: Finding the right co-operation partner through “speed dating”Susanne_NDT // February 26th, 2009Finding the right partner for a marketing co-operation is not always easy. But a range of partnering platforms have emerged during the last years that help identifying and getting in touch with potential partner companies.So for instance Marketmarket, a German online portal for B2B marketing & sales co-operations, and online platform Introniche. There are also […]
Proliferation of marketing co-operations in Q4/2008Julia_NDT // February 23rd, 2009Marketing co-operations developed impressively in the last quarter of 2008. With 300 co-operations a new peak is reached in Germany, and clearly shows that partnerships are a welcome marketing instrument in the current economic crisis. Source: On-going market screening by Noshokaty, Döring & Thun
Interview with Michael Hartwig, Head of European Marketing Communications Opel/Vauxhall at General Motors EuropeAngela_NDT // February 19th, 2009
The second face of Wellington boots or how to become a fashion brandJulia_NDT // January 30th, 2009
Happy New Year 2009! We hope it’s not too late for best wishes and kick of another exciting editorial year of marketing co-operations with Hunter, a long-established brand for traditional British Wellington boots, which is a good example for the successful implementation of an international co-operation.
Mesh-box whishes you all a Merry Christmas and a Happy New Year!Angela_NDT // December 23rd, 2008Dear mesh-box visitors and contributors,
Thesis frames guideline for co-branding strategiesChristina_NDT // December 19th, 2008Are there special guidelines that companies have to follow for establishing a successful co-branding strategy? Are some types of co-operation strategies more fraught with risks than others? A Master’s Thesis from the University of Applied Science in Berlin was written about the relevance of guidelines for establishing brand alliances. Author Katharina Lang interviewed representatives […]
Yet another Starbucks & iTunes initiativeSusanne_NDT // December 5th, 2008During my recent trip to the states I came across another iTunes & Starbucks marketing initiative while ordering a coffee. Starbucks offers its customers at its 7.000 coffee shops within the US iTunes vouchers called: “Pick of the week”. The voucher offers a free song/music video at the iTunes store. Each Tuesday, a specific song […]
New thesis lays out framework for a “Brand Alliance 2.0”Susanne_NDT // December 2nd, 2008An interesting master thesis was written about Brand Alliances at the University of Brussels/Belgium. Brand Alliances is a beast with many heads: cross-marketing, brand endorsement, co-branding, joint promotion. The paper (in two parts) by Sam Desimpel from IntroNiche sums up the different aspects of brand alliances, the advantages & disadvantages, the pitfalls and how to […]
New book on co-operations with a “Cool Factor”Julia_NDT // November 3rd, 2008A new book is out that you might find interesting. It is about building a “cool” brand image through partnership marketing. The author Del Breckenfeld, Director of Entertainment at Fender Musical Instruments Corp., reveals how partnerships with cool products, celebrities, musicians or events can strengthen the image dimension “cool”. OK, this is not new, but […]
Google digitizes books of Bertelsmann daughter Random HouseMelanie_NDT // October 30th, 2008After resolving legal disputes regarding copyright issues, Google and Bertelsmann have established a partnership this week. It now allows Google to go forward with its Google Book Search project, which includes the provision of partial book previews online.
Another interesting diploma thesis about Co-Branding (German)Susanne_NDT // October 29th, 2008Is co-branding the central and topical focus of brand management in a time of growing product and brand diversity, stimulus satiation of consumers and loss of clarity of brand profiles? A diploma thesis from the MCI in Innsbruck/Austria
Interview with Marco Sewald, Head of Strategic Cooperation Management at the SEB BankSusanne_NDT // October 28th, 2008
New Master Thesis on Co-Branding as a Tool for Strategic Brand ActivationSusanne_NDT // October 23rd, 2008An interesting master thesis was written about Co-branding at the University of Lund/Sweden. The study was published by VDM Verlag and is available on Amazon. You find a summary of the thesis below. For further information, contact the study’s authors Antonia Kohlbrenner antonia.kohlbrenner (AT) googlemail.com or Natalia Dorozala n.dorozala (AT) googlemail.com.
Procter & Gamble docks laundry to fashionMelanie_NDT // October 17th, 2008Last week, P&G announced a partnership with fashion store chain Ann Taylor Loft to launch their new detergent “Tide and Downy Total Care” line. The clothing stores hand out free samples and coupons to customers who buy machine washable clothes. At first, it looks like a typical sampling promotion, but Tide and Down teamed up […]
Number of marketing co-operations in Germany reach new high in Q3/2008Susanne_NDT // October 15th, 2008With over 220 new co-operations in the third quarter 2008, another co-operation peak is reached in Germany. Source: On-going market screening by Noshokaty, Döring & Thun
A co-operation comes to an end. What’s to consider?Susanne_NDT // October 14th, 2008Most co-operations come to an end at some point. There are different occasions and reasons why. The questions we like to address here are how partnerships should be terminated and what are the risks that need to be taken into consideration?
High street fashion and couture designers. A lasting romance?Susanne_NDT // October 13th, 2008Fashion retail chains collaborate intensely with designers and celebrities to create additional product lines that increase store traffic and eventually generate sales. By now, co-branding and design collaborations have become an established marketing instrument within the retail fashion industry with great sales and brand differentiation potential.
Fortis bank in cross-marketing deal with Senseo coffeesamfromintroniche // September 9th, 2008Here’s an example of a Belgian marketing cooperation.
Sony Japan and FON provide free Wi-Fi for PSPMelanie_NDT // September 5th, 2008Sony Computer Entertainment and the world’s largest Wi-Fi community FON in Japan launch a new service: Play Station Portable&FON (PSPxFON). Herewith all Japanese PSP owners are able to have free internet access to the official PSP internet homepage from FON’s Wi-Fi access points. More than 44.000 hot spots across the country and 2,200 FON livedoor […]
TiVo and Amazon team up to make shopping on the couch easierMelanie_NDT // August 5th, 2008“The New York Times” recently reported that DVR producer TiVo and Amazon expand their partnership. From now on, TiVo users will be able to order products (such as books, CDs and DVDs) directly from Amazon with their TV remote controls. The new “Product Purchase” feature enables people to buy products related to ads placed during […]
Marketing co-operations in a nutshellSusanne_NDT // August 4th, 2008We were recently asked for an overall guideline on marketing co-operations (see comment): Here is our response: Why marketing co-operations are an important marketing instrument. How to identify a suitable partner. How to establish a marketing partnership. What are important watch outs…
The fragrance of love - a senseful co-operation?Melanie_NDT // August 1st, 2008The German single platform neu.de co-operates with Coty Prestige regarding its limited edition perfume ck IN2U POP. Under the motto “Flirt free” IN2U POP customers receive a coupon for a one-month free membership at neu.de. In return, neu.de raffles the unisex perfume daily on the dating platform.
Marketing co-operations are an established marketing instrument in GermanySusanne_NDT // July 3rd, 2008With about 175 new marketing co-operations per quarter in the last year, partnerships have finally become an integral marketing instrument in Germany. Source: On-going market screening by Noshokaty, Döring & Thun
Bugatti and Hermès continue their long-term relationship with a co-designed and co-branded luxury carJennifer_NDT // June 18th, 2008Bugatti, the French automotive manufacturer launches a new exclusive version of the Bugatti Veyron 16.4 in co-operation with Hermès: The Bugatti Veyron 16.4 Fbg par Hermès, which will be available in autumn 2008.
Cross-promotion for small and medium companies - enabled through online platformsamfromintroniche // June 13th, 2008Marketing cooperation can definitely benefit lager corporations, as the examples on Mesh-Box amply illustrate. Myngle, an online marketplace to learn languages Both companies target […]
IKEA enters the virtual worlds of Electronic ArtsJennifer_NDT // May 20th, 2008From June on, Electronic Arts offers “IKEA Home-Accessories” for the strategic life-simulation computer game Sims 2. With this add-on (sold for about 20 Dollars), Sims-players can furnish their virtual homes in Swedish design. They can choose from bedroom, living room and office furniture. But there is one major difference to the real world: Sims players do […]
Coca-Cola and WWF arrange student contest for water preservationJennifer_NDT // April 25th, 2008Coca-Cola Germany and the World Wide Fund for Nature (WWF) have launched a nation-wide student contest. The intention of the project “Mach ‘ne Welle” (“Make a wave”) is to raise students’ awareness concerning the protection and preservation of water and other valuable natural resources. This competition addresses students between the 7th and 10th grade. In […]
Iron Man’s ride is the new Audi R8Angela_NDT // April 23rd, 2008Last weekend at the cinema I came across another Iron Man trailer. Audi has also joined forces with Iron Man in order to market the new Audi R8. Motto of the marketing co-operation is “One Man. One Machine. One Mission.” and key visual is - of course - Iron Man standing right next to the […]
Live LG like Iron Man – a multi-channel marketing co-operationAngela_NDT // April 8th, 2008LG, Paramount Pictures and Marvel Entertainment have entered an eclectic marketing co-operation for the commercialisation of a new film adaptation of the comic “Iron Man”. The co-operation idea is to relate the technology of LG phones to a symbol of technology coming to life: Tony Stark alias Iron Man. With this co-operation approach LG aims […]
adidas and Samsung launch mobile training systemSusanne_NDT // April 2nd, 2008adidas and Samsung have recently launched the running training handset “miCoach” that takes on the Nike+ training system – a product line jointly developed, launched and marketed by Nike and Apple - as it features comparable functionalities like the Nike+iPod Sport kit.
Global co-operation of MTV and The Body Shop aims to prevent AIDSAngela_NDT // March 27th, 2008Today, the new campaign of MTV and The Body Shop called “Move your Lips” kicks off in Germany. So what’s behind this co-operation? Both companies have been involved in raising awareness for HIV/AIDS prevention for quite some time. MTV Networks International established its charitable foundation “Staying Alive” in 1995 and searched for partnering companies ever […]
BBC and eBay team up against the climate changeAngela_NDT // March 19th, 2008Last week, BBC worldwide has announced an affiliate partnership with eBay for their recently launched environmental portal BBCGreen.com. The portal provides consumers with everyday tips to fight the climate change by implementing selected lifestyle changes suitable to their daily life and budget. According to a research made by BBC worldwide, one of the most effective […]
Ritter Sport and Ramazzotti have done it right!Simon_NDT // February 28th, 2008In the beginning of 2008, Ritter Sport presented its new co-operation with Ramazzotti - a famous bitter.
Accessory designer Pierre Hardy collaborates with the GapStefanie_NDT // February 26th, 2008Designer around the world are becoming increasingly cooperative. After H&M has collaborated with a range of star designers such as Lagerfeld, Stella McCartney and Roberto Cavalli, the Gap has teamed up with French accessory designer Pierre Hardy. After Hardy has designed a fall 2007 shoe collection for the Gap UK and France, the Gap and […]
Panties & flowers on Valentines Day - the beginning of a long-term partnership between Fleurop and PalmersPetra_NDT // February 14th, 2008Just in time for Valentines Day, Fleurop and Palmers have announced a marketing co-operation for the Austrian market. The flower shop chain and the lingerie store will start offering joint product packages and advertise them together. For Valentines Day they sell vouchers for the Palmers shops with the Fleurop flowers. This is only the kick […]
The Berlinale 2008 presents more music films than ever before - how music labels and film studios benefit from co-operating with each otherAngela_NDT // February 7th, 2008In the run-up to this year’s Berlinale, the most important event within Germany’s movie industry, there has been high media coverage on the numerous movies which will be premiered at the event. Following the news, it became apparent that about half of the presented films are related to music or portrait musicians’ life stories. The […]
Oxfam GB has teamed up with Britain’s biggest fashion retailer M&S for a massive clothing recycling campaignSusanne_NDT // February 6th, 2008To be frank, I’m not surprised that Oxfam has again launched a pretty innovative marketing initiative to leverage their revenue potential and to continue their fight against poverty. Oxfam GB’s marketing campaigns have in the past years constantly impressed me by their innovative, clever and consumer oriented approaches!
Microsoft announced online partnership with MTV and Sony BMG for MSN VideoSusanne_NDT // February 5th, 2008This morning Microsoft has announced a pan-European partnership with MTV International and Sony BMG to provide programme clips and music videos across its MSN Video service.
Yahoo announced marketing co-operation with Rhapsody AmericaSusanne_NDT // February 5th, 2008Yesterday, Yahoo said it will stop running its online music subscription service and switch its customers over to Rhapsody America, a partnership between Seattle-based RealNetworks and MTV
Sara Lee and Henkel have joined forces to launch a new product in the USSusanne_NDT // February 4th, 2008We’ve just come across this new marketing co-operation… Sara Lee and Henkel have joined forces to launch a new product in the US. Further information on the partnership: Sara Lee and Henkel announced today a partnership to launch in the US a version of the 3Volution air freshener, an innovative plug-in that has been embraced […]
adidas & Diesel start the campaign for their joint denim collection “adidas Originals Denim by Diesel” - the beginning of a long term partnershipKatharinaZ_NDT // January 29th, 2008Walking around Berlin Mitte you’ll find numerous posters hanging at walls and control boxes. They are the first signs of the new Adidas Originals and Diesel product co-operation: “adidas Originals Denim by Diesel”. The first collection contains two male and female jeans models distributed exclusively at adidas Originals stores worldwide.
“Come Together” – an interesting account of collaborations in the creative industries by “Electronic Beats”Stefanie_NDT // January 17th, 2008“Electronic Beats” published an interesting article on collaborations in their last magazine issue “When worlds collide”. The editorial called “Come together” profiles strategic partnerships from the music, art fashion and lifestyle sector – illustrating some remarkably successful, but also unforeseen examples of marketing co-operations.
Mesh-box is back with more news and insights on marketing co-operations and strategic partnerships in 2008Susanne_NDT // January 10th, 2008We hope you had a wonderful holiday season and that your start to 2008 has been a good one.
Mesh-box wishes a lovely holiday season and a happy New YearSusanne_NDT // December 20th, 2007Dear mesh-box contributors and visitors, Christmas and the end of this year is right around the corner and the mesh-box team is about to go on holiday. A good moment, we believe, to thank you all for joining the discussions on mesh-box.
Amazon and Pepsi start music co-promotionAngela_NDT // December 6th, 2007Pepsi and Amazon’s newly launched music shop have teamed up for a year-long free music co-promotion. In North America alone, they intend to offer one billion songs. Pepsi is printing codes on five billion bottle caps. For each five codes collected, music fans can download one song for free at Amazon.com.
International Glossary on Marketing Co-operationsSusanne_NDT // November 22nd, 2007Co-operations and partnerships are playing an increasingly important role in the field of marketing. It therefore seems essential for marketing specialists to be well acquainted with a range of terms. If they haven’t already crossed your way, they will probably do so fairly soon.
What other brands can do for youSusanne_NDT // November 20th, 2007With campaigns like the one shown in the image below it becomes undeniable that we are increasingly seeing ads with more than one brand in it.
3 makes Skype features available on mobile phonesAngela_NDT // November 2nd, 2007Calling for free with your mobile? That’s impossible. Well, at least it was - until now. The following marketing co-operation puts us right about gratuitous calling opportunities…
Music sells fashion – Fashion sells everything?KatharinaZ_NDT // October 30th, 2007Music sells fashion
Armani, please make toasters!Isabel_NDT // October 24th, 2007Hi all. I just came across an article in the weekend edition of the German business journal Handelsblatt which perfectly describes some of our daily experiences with (rather questionable) co-operations. We have translated it for the pleasure of a broader audience :o)
Swarovski goes “Bling”Simon_NDT // October 11th, 2007Lately, Swarovski shows a lot of engagement teaming up with partners from the consumer electronic sector. Together they produce “Bling bling” mobile phones, headsets and USB data sticks. One might think this is just another example, but this co-operation is different…
McDonald’s previews new ordering systemTosson_NDT // October 9th, 2007McDonald’s has joined forces with SK Telecom to offer ordering via mobile phone. The new ordering system is currently being trialled at a McDonald’s restaurant in western The system is based on the RFID technology. In order to use the new ordering service one has to download a program to ones handsets, using […]
Hermès helps helicopter manufacturer to address new customer segment!Jan_NDT // October 5th, 2007The EADS-daughter Eurocopter and the French luxury brand Hermès joined forces and presented the partnership’s result at this year’s NBAA flight fair in the US only a few days ago: the EC 135-helicopter. For one year five employees of each party worked on the helicopter; Hermès designed the interior as well as parts of the […]
T-Mobile has teamed up with fashion designers for eBay charity auctionAngela_NDT // October 1st, 2007T-Mobile has teamed up with several fashion designers in a joint charity project. Eleven designers have customized T-Mobile’s Sidekick 3 phone, so for instance Diane von Furstenberg, and Tommy Hilfiger. The customised models were then sold on eBay. The auctions ended on the 25th of September. All revenues were donated to the charity “Fashion Targets […]
Starbucks Coffee meets Apple iTunesTosson_NDT // September 7th, 2007Good news for Starbucks fans! The coffee company has decided to enter a co-operation with Apple iTunes in order to please its costumers with even more services within the store. Howard Schultz, founder and chairman of Starbucks, explains that his costumers will now be able to download music wirelessly from the Starbucks WiFi Music Store […]
Exclusively for men… car manufacturers & watch-makers join forces!Joanna_NDT // September 6th, 2007Have you noticed the range of co-operations between car manufacturers and high-end watchmaker? In 2003 the co-operation […]
Co-operations reach new high in Q2 2007Simon_NDT // September 3rd, 2007Within the second quarter 2007, approximately 180 pan-regional co-operations have been established in Germany. Source: On-going market screening by Noshokaty, Döring & Thun
Apple and Volkswagen consider developing ‘iCar’Susanne_NDT // August 30th, 2007According to the FT Germany Apple and Volkswagen are discussing the possibility of building an “iCar” - a completely new car concept, which would feature several Apple products/tools.
German women’s magazine BRIGITTE at the International Motor Show CarsSusanne_NDT // August 27th, 2007Last week, BRIGITTE (G+J), Germany’s most popular women’s magazine, teamed up with the organisers of the “International Motor Show” (IAA) to host a special lounge at the upcoming show next month (13th – 15th September) in Frankfurt. Thereby, BRIGITTE will be the first women’s magazine ever to be present at the IAA.
MTV and RealNetworks team up to compete against Apple’s iTunesSusanne_NDT // August 23rd, 2007On Tuesday, MTV Networks announced a digital music partnership with online music service RealNetworks and Verizon Wireless.
Apple partners with Audi… and BMW!Susanne_NDT // August 13th, 2007Audi and Apple have today announced a partnership themed as “Audi and the iPhone – high technology in a perfect design”.
Starbucks promotes climate change filmSusanne_NDT // August 9th, 2007Starbucks has partnered with Paramount Classics for the promotion of “Arctic Tale”, a movie produced by National Geographic Films that tells the story of a walrus pup and a polar bear whose habitat is being threatened by global warming. The in-store marketing campaign started Tuesday last week in more than 6800 stores in the U.S. […]
Car manufacturers’ effective flirt with fashion brandsSusanne_NDT // July 31st, 2007As competition in the automobile industry is fierce, car manufacturers are continuously searching for new ways to differentiate their models and to more effectively address new target groups. In this context, marketing departments are more and more building on marketing partnerships, primarily with fashion/lifestyle brands.
Billionaire Italian Couture at London’s Mandarin Oriental Hyde ParkSusanne_NDT // July 26th, 2007If you are male… if you lead a very busy lifestyle…if you are used to travelling first or business class… and if you are a sucker for fast cars and luxury clothes, well, I’m sure this is something for you. The Mandarin Oriental Hyde Park in London has teamed up with […]
The Simpsons & the supermarket chain 7-ElevenSusanne_NDT // July 26th, 2007As part of a special promotion for the upcoming “The Simpsons Movie”, the supermarket chain 7-Eleven Inc. has turned twelve of its stores in the US and Canada into “Kwik-E-Marts“, the fictional convenience stores of “The Simpsons” series.
Most marketing co-operations in Q1 2007 were set up to boost salesSimon_NDT // July 23rd, 2007According to results of an ongoing market screening by Noshokaty, Döring & Thun most marketing co-operations in Q1 2007 were set up to boost sales. Source: On-going market screening by Noshokaty, Döring & Thun
Major mobile phone makers, mobile network operators and MasterCard have teamed up for joint development initiativePhilippe_NDT // July 19th, 2007Nokia, Samsung Electronics and LG Electronics have teamed up with MasterCard and more than 20 national/international mobile operators (among them China Mobile, Vodafone, BellSouth Corp, Telefonica, Orange, SFR, O2) to develop a global standard for electronic wallets in mobile phones. This initiative will create without doubt great value for consumers as it will enable them […]
Consumer credits at drugstores - Deutsche Bank co-operates with RossmannSusanne_NDT // July 12th, 2007In May, Deutsche Bank teamed up with Rossmann, a German drugstore chain. The result is the joint consumer credit product Rossmann Wunschkredit – a Deutsche Bank white label product distributed through Rossmann’s distribution network of over 1.200 branches in Germany. This is not the first co-operation of this kind. Co-operations with retail chains such as supermarets, […]
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