Entries tagged as 'Noshokaty, Döring & Thun'Marketing Co-operations Suffer Only a Minor Slump in Q2 2010 – The Positive Trend ContinuesThomas_NDT // August 20th, 2010In quarter two of 2010 approximately 290 newly formed co-operations concerning marketing were documented by Noshokaty, Döring & Thun. The figures are similar to quarter two of 2009 during which about 290 deals were sealed, too. Please see the following graph for a detailed analysis of the data recorded since October 2006:  Having a look at […]
Air Berlin is now Flying Sky High with OneworldThomas_NDT // August 11th, 2010It was this July that Air Berlin announced its entry to the Oneworld aviation alliance, joining forces with British Airways, American Airlines, Iberia, Cathay Pacific, Lan Chile and Japan Airways amongst others. The newly formed co-operation was intensively covered by the media. Not surprising, considering the fact, that Oneworld is the world’s second largest alliance […]
Get Yourself a Can of Beans and an Accident Insurance on Your Way Home!Stefan_NDT // July 14th, 2010Insurances by its nature have always been considered intangible products with an intense need for consultation. The high competitiveness of the German insurance market has made it necessary for financial service providers to think of new ways to distribute their products. Co-operations with supermarket chains actually seem to be a favoured option to them. According […]
Development of co-operations stays steady in the first quarter of 2010Doreen_NDT // April 20th, 2010In terms of the development of recent marketing co-operations the new year started with the same trend like the old one has ended. The climb of new marketing co-operations in the industry stays steady compared to the last quarter of 2009.
Noshokaty, Döring & Thun publishes results of study “Marketing co-operations in a crisis?”Angela_NDT // May 8th, 2009The agency for marketing and co-operations Noshokaty, Döring & Thun has published the results of their study conducted at mesh-box. The study is a remake of an earlier survey conducted in 2007 and provides latest insights regarding the development of marketing co-operations within the last two years.
Mesh-box turns two: Birthday interview with Susanne Ewenstein, editor-in-chief of mesh-boxLeonie_NDT // April 30th, 20091) How did mesh-box come about?
Trend towards marketing co-operations continuesAngela_NDT // April 9th, 2009Marketing co-operations stay on the rise
New study on “Marketing co-operations in a crisis?”Susanne_NDT // March 16th, 2009About two years ago Noshokaty, Döring & Thun published the results of a survey on marketing co-operations. The study showed that although potentials and increasing relevance of co-operations were being recognised, many companies did not apply a systematic approach for this topic.
Thesis frames guideline for co-branding strategiesChristina_NDT // December 19th, 2008Are there special guidelines that companies have to follow for establishing a successful co-branding strategy? Are some types of co-operation strategies more fraught with risks than others? A Master’s Thesis from the University of Applied Science in Berlin was written about the relevance of guidelines for establishing brand alliances. Author Katharina Lang interviewed representatives […]
Another interesting diploma thesis about Co-Branding (German)Susanne_NDT // October 29th, 2008Is co-branding the central and topical focus of brand management in a time of growing product and brand diversity, stimulus satiation of consumers and loss of clarity of brand profiles? A diploma thesis from the MCI in Innsbruck/Austria
What are the reasons for failing marketing co-operations?Susanne_NDT // June 25th, 2007Most marketing co-operations fail due to either a lack of resources or a lack of continuous project management.
Strong trend for marketing co-operations continuesSimon_NDT // May 16th, 2007Within the first three months of 2007, approximately 160 pan-regional co-operations have been established in Germany. Source: On-going market screening by Noshokaty, Döring & Thun
Two of three marketing co-operations failSimon_NDT // May 7th, 2007Source: German study among top management decision makers by SEMPORA Consulting and Noshokaty, Döring & Thun
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