Is co-branding the central and topical focus of brand management in a time of growing product and brand diversity, stimulus satiation of consumers and loss of clarity of brand profiles? A diploma thesis from the MCI in Innsbruck/Austria
Daniela Wieser of the Management Center Innsbruck (MCI) in Innsbruck/Austria has written a diploma thesis about co-branding. You […]
Entries tagged as 'Sempora'
Another interesting diploma thesis about Co-Branding (German)
Susanne_NDT // October 29th, 2008
Tags: study results, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, Sempora, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
Comments: 2
What are the reasons for failing marketing co-operations?
Susanne_NDT // June 25th, 2007
Most marketing co-operations fail due to either a lack of resources or a lack of continuous project management.
Source: German study among top management decision makers by SEMPORA Consulting and Noshokaty, Döring & Thun
Tags: study results, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, Sempora, co-op_facts
Comments: none yet
Two of three marketing co-operations fail
Simon_NDT // May 7th, 2007
Source: German study among top management decision makers by SEMPORA Consulting and Noshokaty, Döring & Thun
Tags: study results, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, Sempora, co-op_facts
Comments: none yet
