Today, the new campaign of MTV and The Body Shop called “Move your Lips” kicks off in Germany. So what’s behind this co-operation? Both companies have been involved in raising awareness for HIV/AIDS prevention for quite some time. MTV Networks International established its charitable foundation “Staying Alive” in 1995 and searched for partnering companies ever […]
Entries tagged as 'Charity'
Global co-operation of MTV and The Body Shop aims to prevent AIDS
Angela_NDT // March 27th, 2008
Tags: marketing co-operation, strategic partnership, Charity, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, MTV, The Body Shop, co-op_examples
Comments: 1
Oxfam GB has teamed up with Britain’s biggest fashion retailer M&S for a massive clothing recycling campaign
Susanne_NDT // February 6th, 2008
To be frank, I’m not surprised that Oxfam has again launched a pretty innovative marketing initiative to leverage their revenue potential and to continue their fight against poverty. Oxfam GB’s marketing campaigns have in the past years constantly impressed me by their innovative, clever and consumer oriented approaches!
Now they have joined forces with Britain’s […]
Tags: marketing co-operation, Charity, co-promotion, collaboration, Oxfam, M&S, co-op_examples
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T-Mobile has teamed up with fashion designers for eBay charity auction
Angela_NDT // October 1st, 2007
T-Mobile has teamed up with several fashion designers in a joint charity project. Eleven designers have customized T-Mobile’s Sidekick 3 phone, so for instance Diane von Furstenberg, and Tommy Hilfiger. The customised models were then sold on eBay. The auctions ended on the 25th of September. All revenues were donated to the charity “Fashion Targets […]
Tags: Fashion, marketing co-operation, T-Mobile, Tommy Hilfiger, Diane von FĂĽrstenberg, Charity, co-op_examples
Comments: 2
The ‘green’ movement
Angela_NDT // September 25th, 2007
Protecting the climate and the environment was a key issue at this year’s Frankfurt motor show IAA. So it was a good opportunity for Volkswagen to showcase its long-standing partnership with Germany’s largest environmental organization NABU. Â
During the last years, Volkswagen and NABU were organizing free fuel saving training sessions throughout Germany. At the IAA, […]
Tags: Google, Coke, Starbucks, Twentieth Century Fox, Volkswagen, UNICEF, WWF, AWF, Toyota, Volvic, AEG, Bayer/Schering, Montblanc, FIFA, Telekom Austria, Canon, SOS Kinderdörfer, IMLEK, Charity, NABU, co-op_articles
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