Dinner with Missoni and Jean Paul Gaultier, drinks with Roberto Cavalli – what sounds like the ultimate celebrity weekend in a summer hot spot like Saint Tropez or Portofino is the result of a current co-operation trend: big names from the fashion business and world famous beverage brands. We took a closer look […]
Entries tagged as 'Versace'
Beverages Enrobed in Haute Couture
Sabrina_NDT // August 18th, 2010
Tags: Versace, co-marketing, co-promotion, co-branding, co-op_articles, Paul Smith, Roberto Cavalli, Karl Lagerfeld, Matthew Williamson, Belvedere, Coca Cola, Evian, Sex and the City, Skyy Vodka, Manolo Blahnik, Coke light, Missoni, Jean Paul Gaultier, San Pellegrino, Christian Lacroix, Coke Zero, Zac Posen
Comments: 1
Top 5 of the Best Co-operations for Women
Sabrina_NDT // July 16th, 2010
Two weeks ago we presented the Top 5 of outstanding co-operations for real men. Today, we want to nominate the five best alliances to attract women. So please follow me into the marvellous world of fashion, accessories, glittering rhinestones, beauty and dieting.
Top 5: Fashionista Meets Technique Nerd
Versace, D&G, Escada and Prada – […]
Tags: Apple, prada, Motorola, L'Oréal, D&G, LG Electronics, BRIGITTE, Versace, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, henkel, co-op_examples, Dior, Frosta, Siemens, Escada, Douglas, auFeminin.com, DKMS LIFE, Coty, Shiseido, Estée Lauder, Coke light, Christ, Coke Fridge
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Music sells fashion – Fashion sells everything?
KatharinaZ_NDT // October 30th, 2007
Music sells fashion
Antastacia does it with s.Oliver, Kate with Topshop and Gwen did it with Dior before establishing her own brand. Co-operations of fashion brands and stars from the music and modelling scene sprung up like mushrooms during the last two years. Ever since, it seems like almost every major fashion company has a famous […]
Tags: H&M, marketing co-operation, Tommy Hilfiger, Versace, Topshop, s.Oliver, Victoria's Secret, Rosenthal, co-sales, co-op_articles
Comments: 5
Hermès helps helicopter manufacturer to address new customer segment!
Jan_NDT // October 5th, 2007
The EADS-daughter Eurocopter and the French luxury brand Hermès joined forces and presented the partnership’s result at this year’s NBAA flight fair in the US only a few days ago: the EC 135-helicopter. For one year five employees of each party worked on the helicopter; Hermès designed the interior as well as parts of the […]
Tags: marketing co-operation, Eurocopter, Peugeot, TAG, Hermès, helicopter, NBAA, Versace, Augusta Westland, co-branding, co-op_examples
Comments: 1
