Co-operations end. Most marketing partnerships are created to exist for a defined period only. In some cases, contracts are prolonged due to the great success of a concept. In other cases, however, co-operations don’t take the intended turn even though they were based on a great idea.Â
We recently discussed the case of Burger King and […]
Entries tagged as 'eBay'
Change of Directions - When Partnerships Take a Different Turn
Franziska_NDT // April 23rd, 2010
Tags: General Motors, eBay, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, Burger King, San Francisco Coffee Company, Paris Hilton, Devassa, Arag, Rewe, Penny Markt
Comments: 1
Interview with Martin Brings, Head of Performance Marketing at Deutsche Postbank AG
Valerie_NDT // March 25th, 2010
My name: Martin Brings
My company: Deutsche Postbank AG
My position: Head of Performance Marketing
Selected co-operations I worked on:
So far I’ve been working on different co-operations including T-Mobile concerning the development of integrated and innovative financial products and mobile services.
Currently we are extending our co-operation with eBay in order to provide exclusive financial services for the […]
Tags: Apple, Tchibo, marketing co-operation, T-Mobile, eBay, Amazon, co-op_articles, o2, Postbank, mobilcom, LBBW
Comments: 1
Interview with Jens Fischler, Head of Cooperations & Strategic Partnerships at eBay Advertising Group
Valerie_NDT // January 26th, 2010
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My name: Jens FischlerÂ
My company: eBay Advertising Group GmbHÂ
My position: Head of Cooperations & Strategic PartnershipsÂ
Selected co-operations I worked on:
eBay and Mozilla Firefox,
Responsible for partnerships at eBay GermanyÂ
Relevance of co-operations in our industry:
eBay can be used as a trustworthy testimonial for partner products/services. We are currently restructuring all partnerships to present […]
Tags: Apple, Nike, Coke, marketing co-operation, eBay, co-op_articles, Bosch, Calgonit/Finish, Bild, Heute, ZDF, DeutschlandCard, Mozilla Firefox, 007
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Postbank goes eBay
Romy_NDT // November 18th, 2009
This month a new interesting co-operation has been announced within the financial sector. To address new target groups, the German Postbank teams up with the world’s online marketplace eBay. Â
The purpose of this co-operation is to offer financial products that are adapted to the particular needs of eBay users. The first customised product is the […]
Tags: eBay, co-communication, co-marketing, co-branding, co-op_examples, Postbank
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GM partners up with eBay to increase car sales
JanA_NDT // August 13th, 2009
In a move to increase car sales in the US-market, eBay Motors and General Motors launched of a first-of-its-kind co-operation. The new co-operation approach enables consumers to ‘click and buy’ new cars online from participating California Chevrolet, Buick, GMC and Pontiac dealers on eBay. About 20.000 cars will be placed on individual GM brand websites […]
Tags: General Motors, marketing co-operation, strategic partnership, eBay, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_examples, online platforms, content placement
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CO-BRANDS 2009: Finding the right co-operation partner through “speed dating”
Susanne_NDT // February 26th, 2009
Finding the right partner for a marketing co-operation is not always easy. But a range of partnering platforms have emerged during the last years that help identifying and getting in touch with potential partner companies.So for instance Marketmarket, a German online portal for B2B marketing & sales co-operations, and online platform Introniche. There are also […]
Tags: marketing co-operation, strategic partnership, eBay, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, Procter and Gamble, Brand Building, brand relationship, WMF, Kamps, Bauer Verlag, Stage Entertainment, Galeria Kaufhof
Comments: 1
BBC and eBay team up against the climate change
Angela_NDT // March 19th, 2008
Last week, BBC worldwide has announced an affiliate partnership with eBay for their recently launched environmental portal BBCGreen.com. The portal provides consumers with everyday tips to fight the climate change by implementing selected lifestyle changes suitable to their daily life and budget. According to a research made by BBC worldwide, one of the most effective […]
Tags: marketing co-operation, strategic partnership, eBay, co-communication, collaboration, BBC, co-op_examples
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What other brands can do for you
Susanne_NDT // November 20th, 2007
With campaigns like the one shown in the image below it becomes undeniable that we are increasingly seeing ads with more than one brand in it.
You ask yourself why? Well, there are industries – predominantly infrastructural industries like telecommunication, transportation and utility – whose products’ benefits and USPs are not perfectly clear until one […]
Tags: YouTube, Samsung, marketing co-operation, eBay, THE LION KING, co-advertising, co-op_articles
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