Just after yesterday’s world premiere of “Harry Potter and the Half-Blood Prince”, Microsoft and Warner Bros. have announced a co-operation in order to promote the latest Harry Potter movie in UK. Both companies already co-operated two years ago for the release of the DVD “Harry Potter and the order of Phoenix”. At that time fans […]
Entries tagged as 'Branded entertainment'
Microsoft and Warner Bros. jointly promote the new Harry Potter in the UK
Angela_NDT // July 8th, 2009
Tags: gaming, Microsoft, marketing co-operation, strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, product placement, creative industries, collaboration, MSN Video, co-op_examples, online platforms, brand relationship, content placement, Warner Bros., MSN, Xbox Live, Harry Potter, Windows Live messenger
Comments: 1
Thesis about co-branding as strategic brand alternative
Leonie_NDT // April 1st, 2009
Can co-branding strategies establish themselves as alternatives within brand management on the long-term? Which other cross-marketing-strategies besides co-branding are implemented? A Diploma thesis from the University of Applied Science in Dortmund answers these questions. The author Julia Kemper investigates in how far co-branding and other common cross-marketing strategies are important extensions to conventional brand strategies.
Title: […]
Tags: marketing co-operation, strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
Comments: none yet
Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
Comments: none yet
Ford breaks new ground to address a younger target group
Leonie_NDT // February 10th, 2009
After placing the Ford Ka in the latest James Bond movie “Quantum of Solace”, Ford is now breaking new ground in the field of advertisement. Ford aims to address the young target group with the new Ford Ka. As part of a 360°marketing campaign including TV, print, online, and mobile advertising measures, the company now […]
Tags: strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product placement, Sponsoring, co-branding, collaboration, co-op_examples, online platforms, Brand Building, brand activation, brand relationship, Ford, MySpace
Comments: none yet
International Glossary on Marketing Co-operations
Susanne_NDT // November 22nd, 2007
Co-operations and partnerships are playing an increasingly important role in the field of marketing. It therefore seems essential for marketing specialists to be well acquainted with a range of terms. If they haven’t already crossed your way, they will probably do so fairly soon.
We have put together a glossary of terms that regularly […]
Tags: marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, Licensing, product bundling, product placement, Sponsoring, co-op_facts
Comments: 3
