Renault has recently entered an ingredient branding co-operation with the Dutch portable navigation system brand TomTom. Together they introduced an integrated navigation system for the new Clio, called “The Carminat TomTom”. It is currently available for costumers in Western Europe only. For an extra charge of 490 Euros it is one of the cheapest integrated […]
Entries tagged as 'product bundling'
Renault and TomTom enter ingredient branding co-operation
JanW_NDT // May 14th, 2009
Tags: Renault, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, co-branding, collaboration, co-op_examples, TomTom, Ingredient Branding
Comments: none yet
Thesis about co-branding as strategic brand alternative
Leonie_NDT // April 1st, 2009
Can co-branding strategies establish themselves as alternatives within brand management on the long-term? Which other cross-marketing-strategies besides co-branding are implemented? A Diploma thesis from the University of Applied Science in Dortmund answers these questions. The author Julia Kemper investigates in how far co-branding and other common cross-marketing strategies are important extensions to conventional brand strategies.
Title: […]
Tags: marketing co-operation, strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
Comments: none yet
Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
Comments: none yet
Thesis develops quantitative approach for measuring the efficiency and effectiveness of marketing co-operations
JuliaB_NDT // March 2nd, 2009
It is said that marketing co-operations are an efficient and effective instrument for marketers. However, so far there was no standardised procedure to measure how well marketing co-operations really pay off. Petra Branz, student of the University of Applied Science in Offenburg, critically analyzed the truth about this assertion and developed an adequate measuring technique […]
Tags: Hewlett Packard, Tchibo, study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, Sponsoring, co-branding, collaboration, Adidas, co-op_facts, Michael Schumacher, Bacardi, Brand Building, brand activation, brand relationship, Beck's, comdirect, IBM, Mövenpick, Nivea, Schöller, TUI
Comments: none yet
CO-BRANDS 2009: Finding the right co-operation partner through “speed dating”
Susanne_NDT // February 26th, 2009
Finding the right partner for a marketing co-operation is not always easy. But a range of partnering platforms have emerged during the last years that help identifying and getting in touch with potential partner companies.So for instance Marketmarket, a German online portal for B2B marketing & sales co-operations, and online platform Introniche. There are also […]
Tags: marketing co-operation, strategic partnership, eBay, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, Procter and Gamble, Brand Building, brand relationship, WMF, Kamps, Bauer Verlag, Stage Entertainment, Galeria Kaufhof
Comments: 1
The second face of Wellington boots or how to become a fashion brand
Julia_NDT // January 30th, 2009
Happy New Year 2009! We hope it’s not too late for best wishes and kick of another exciting editorial year of marketing co-operations with Hunter, a long-established brand for traditional British Wellington boots, which is a good example for the successful implementation of an international co-operation.
Â
In collaboration with the well-known charity organization WaterAid, Hunter […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_examples, Kate Moss, Brand Building, brand relationship, Hunter, Jimmy Choo, WaterAid
Comments: none yet
adidas and Samsung launch mobile training system
Susanne_NDT // April 2nd, 2008
adidas and Samsung have recently launched the running training handset “miCoach” that takes on the Nike+ training system – a product line jointly developed, launched and marketed by Nike and Apple - as it features comparable functionalities like the Nike+iPod Sport kit.
The “miCoach” system is build around a Samsung/adidas branded mobile phone and […]
Tags: Apple, Nike, mobile phone, Samsung, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, co-branding, collaboration, Adidas, miCoach, co-op_examples
Comments: none yet
Panties & flowers on Valentines Day - the beginning of a long-term partnership between Fleurop and Palmers
Petra_NDT // February 14th, 2008
Just in time for Valentines Day, Fleurop and Palmers have announced a marketing co-operation for the Austrian market. The flower shop chain and the lingerie store will start offering joint product packages and advertise them together. For Valentines Day they sell vouchers for the Palmers shops with the Fleurop flowers. This is only the kick […]
Tags: marketing co-operation, strategic partnership, co-communication, co-marketing, co-promotion, co-sales, product bundling, Fleurop, Palmers, co-op_examples
Comments: none yet
International Glossary on Marketing Co-operations
Susanne_NDT // November 22nd, 2007
Co-operations and partnerships are playing an increasingly important role in the field of marketing. It therefore seems essential for marketing specialists to be well acquainted with a range of terms. If they haven’t already crossed your way, they will probably do so fairly soon.
We have put together a glossary of terms that regularly […]
Tags: marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, Licensing, product bundling, product placement, Sponsoring, co-op_facts
Comments: 3
