Just after yesterday’s world premiere of “Harry Potter and the Half-Blood Prince”, Microsoft and Warner Bros. have announced a co-operation in order to promote the latest Harry Potter movie in UK. Both companies already co-operated two years ago for the release of the DVD “Harry Potter and the order of Phoenix”. At that time fans […]
Entries tagged as 'product placement'
Microsoft and Warner Bros. jointly promote the new Harry Potter in the UK
Angela_NDT // July 8th, 2009
Tags: gaming, Microsoft, marketing co-operation, strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, product placement, creative industries, collaboration, MSN Video, co-op_examples, online platforms, brand relationship, content placement, Warner Bros., MSN, Xbox Live, Harry Potter, Windows Live messenger
Comments: 1
Sony and Fifa release joint PR campaign “Twilight football”
Leonie_NDT // July 2nd, 2009
In the frame of Sony’s new camera series with Exmor CMOS Image Sensor, Sony starts the “Twilight football” campaign. On September 22nd the night of the equinox, the longest sunset of the year, the campaign will give Sony’s new camera modell the chance to live up to the promises Sony has made.
“Twilight football” is a […]
Tags: FIFA, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, product placement, co-branding, collaboration, co-op_examples, Brand Building, brand relationship, Sony
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Morning Joe brewed by Starbucks
SusanneK_NDT // June 24th, 2009
“Morning Joe” is a successful US weekday talk show with more than 500,000 viewers in which the latest news are discussed. The main show master is Joe Scarborough, a real all-rounder, who has been engaged in a great variety of jobs and activities. Considering the rather serious subject matter of the show and its broadcasting […]
Tags: Starbucks, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, product placement, co-branding, collaboration, co-op_examples, "Morning Joe"
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Thesis about co-branding as strategic brand alternative
Leonie_NDT // April 1st, 2009
Can co-branding strategies establish themselves as alternatives within brand management on the long-term? Which other cross-marketing-strategies besides co-branding are implemented? A Diploma thesis from the University of Applied Science in Dortmund answers these questions. The author Julia Kemper investigates in how far co-branding and other common cross-marketing strategies are important extensions to conventional brand strategies.
Title: […]
Tags: marketing co-operation, strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
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Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
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Thesis develops quantitative approach for measuring the efficiency and effectiveness of marketing co-operations
JuliaB_NDT // March 2nd, 2009
It is said that marketing co-operations are an efficient and effective instrument for marketers. However, so far there was no standardised procedure to measure how well marketing co-operations really pay off. Petra Branz, student of the University of Applied Science in Offenburg, critically analyzed the truth about this assertion and developed an adequate measuring technique […]
Tags: Hewlett Packard, Tchibo, study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, Sponsoring, co-branding, collaboration, Adidas, co-op_facts, Michael Schumacher, Bacardi, Brand Building, brand activation, brand relationship, Beck's, comdirect, IBM, Mövenpick, Nivea, Schöller, TUI
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CO-BRANDS 2009: Finding the right co-operation partner through “speed dating”
Susanne_NDT // February 26th, 2009
Finding the right partner for a marketing co-operation is not always easy. But a range of partnering platforms have emerged during the last years that help identifying and getting in touch with potential partner companies.So for instance Marketmarket, a German online portal for B2B marketing & sales co-operations, and online platform Introniche. There are also […]
Tags: marketing co-operation, strategic partnership, eBay, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, Procter and Gamble, Brand Building, brand relationship, WMF, Kamps, Bauer Verlag, Stage Entertainment, Galeria Kaufhof
Comments: 1
Ford breaks new ground to address a younger target group
Leonie_NDT // February 10th, 2009
After placing the Ford Ka in the latest James Bond movie “Quantum of Solace”, Ford is now breaking new ground in the field of advertisement. Ford aims to address the young target group with the new Ford Ka. As part of a 360°marketing campaign including TV, print, online, and mobile advertising measures, the company now […]
Tags: strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product placement, Sponsoring, co-branding, collaboration, co-op_examples, online platforms, Brand Building, brand activation, brand relationship, Ford, MySpace
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The second face of Wellington boots or how to become a fashion brand
Julia_NDT // January 30th, 2009
Happy New Year 2009! We hope it’s not too late for best wishes and kick of another exciting editorial year of marketing co-operations with Hunter, a long-established brand for traditional British Wellington boots, which is a good example for the successful implementation of an international co-operation.
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In collaboration with the well-known charity organization WaterAid, Hunter […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_examples, Kate Moss, Brand Building, brand relationship, Hunter, Jimmy Choo, WaterAid
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New thesis lays out framework for a “Brand Alliance 2.0”
Susanne_NDT // December 2nd, 2008
An interesting master thesis was written about Brand Alliances at the University of Brussels/Belgium. Brand Alliances is a beast with many heads: cross-marketing, brand endorsement, co-branding, joint promotion. The paper (in two parts) by Sam Desimpel from IntroNiche sums up the different aspects of brand alliances, the advantages & disadvantages, the pitfalls and how to […]
Tags: study results, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product placement, co-branding, co-op_facts, Brand Building
Comments: 1
Iron Man’s ride is the new Audi R8
Angela_NDT // April 23rd, 2008
Last weekend at the cinema I came across another Iron Man trailer. Audi has also joined forces with Iron Man in order to market the new Audi R8. Motto of the marketing co-operation is “One Man. One Machine. One Mission.” and key visual is - of course - Iron Man standing right next to the […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, product placement, collaboration, co-op_examples, Marvel Entertainment, Paramount Pictures
Comments: 1
Live LG like Iron Man – a multi-channel marketing co-operation
Angela_NDT // April 8th, 2008
LG, Paramount Pictures and Marvel Entertainment have entered an eclectic marketing co-operation for the commercialisation of a new film adaptation of the comic “Iron Man”. The co-operation idea is to relate the technology of LG phones to a symbol of technology coming to life: Tony Stark alias Iron Man. With this co-operation approach LG aims […]
Tags: LG Electronics, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, product placement, co-branding, collaboration, co-op_examples, Marvel Entertainment, Paramount Pictures
Comments: 2
International Glossary on Marketing Co-operations
Susanne_NDT // November 22nd, 2007
Co-operations and partnerships are playing an increasingly important role in the field of marketing. It therefore seems essential for marketing specialists to be well acquainted with a range of terms. If they haven’t already crossed your way, they will probably do so fairly soon.
We have put together a glossary of terms that regularly […]
Tags: marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, Licensing, product bundling, product placement, Sponsoring, co-op_facts
Comments: 3
