You might ask yourself whether there are still things that you can’t purchase online nowadays. There is probably only little that can be added to the overall online product portfolio. You can buy books, shoes, cars and some guys may even “order” their wife via internet. But isn’t something missing? It seems as if the […]
Entries tagged as 'Amazon'
Amazon offers a Live Lobster Package for $94.99
Thomas_NDT // July 8th, 2010
Tags: Apple, Amazon, co-op_examples, Mövenpick, Otto, Tesco, Froodies, Pura Vida
Comments: none yet
Interview with Martin Brings, Head of Performance Marketing at Deutsche Postbank AG
Valerie_NDT // March 25th, 2010
My name: Martin Brings
My company: Deutsche Postbank AG
My position: Head of Performance Marketing
Selected co-operations I worked on:
So far I’ve been working on different co-operations including T-Mobile concerning the development of integrated and innovative financial products and mobile services.
Currently we are extending our co-operation with eBay in order to provide exclusive financial services for the […]
Tags: Apple, Tchibo, marketing co-operation, T-Mobile, eBay, Amazon, co-op_articles, o2, Postbank, mobilcom, LBBW
Comments: 1
Interview with Paul Fritze, Marketing Manager Co-operations at Audible GmbH, a leading audiobook download platform
Romy_NDT // November 10th, 2009
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My name: Paul Fritze
My company: Audible GmbH - We provide audiobook downloads for iPods and other mobile devices for people who don’t have enough time to read all the books they’d like to read or simply for people who love audiobooks.
My position: Marketing Manager Co-operationsÂ
Selected co-operations I worked on: Over the past 5 years I […]
Tags: Apple, marketing co-operation, Amazon, co-op_articles, TomTom, Audible, Creative Labs, SanDisk, Cowon, Garmin, Deutsche Bahn
Comments: none yet
Frankfurt book fair – eReaders are gaining ground thanks to co-operations
Romy_NDT // October 26th, 2009
Just in time for this year’s book fair in Frankfurt, various eReader developers are presenting their models to the public. From Sony to Amazon and txtr, everybody wants to have piece of the growing eReader market. This year’s sales figures for the US market are predicted to hit the benchmark three million pieces.
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However, compared to […]
Tags: Google, books, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Amazon, collaboration, co-op_articles, Sony, Thalia, Libri, Libreka, txtr, iRex
Comments: 1
New Master Thesis on Co-Branding as a Tool for Strategic Brand Activation
Susanne_NDT // October 23rd, 2008
An interesting master thesis was written about Co-branding at the University of Lund/Sweden. The study was published by VDM Verlag and is available on Amazon. You find a summary of the thesis below. For further information, contact the study’s authors Antonia Kohlbrenner antonia.kohlbrenner (AT) googlemail.com or Natalia Dorozala n.dorozala (AT) googlemail.com.
Title: “Co-Branding […]
Tags: study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Amazon, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
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TiVo and Amazon team up to make shopping on the couch easier
Melanie_NDT // August 5th, 2008
“The New York Times” recently reported that DVR producer TiVo and Amazon expand their partnership. From now on, TiVo users will be able to order products (such as books, CDs and DVDs) directly from Amazon with their TV remote controls. The new “Product Purchase” feature enables people to buy products related to ads placed during […]
Tags: marketing co-operation, strategic partnership, co-marketing, co-promotion, co-sales, Amazon, collaboration, co-op_examples, online platforms, TiVo
Comments: 1
How not to do it - a bad practice co-operation measure by Amazon and McDonald’s
Barbara_NDT // June 24th, 2008
I’ve come across a co-operation example on introniche.com (original post on ryanspoon.com) that demonstrates perfectly how a joint promotional measure should not be set up.Â
Here’s the story: Ryan Spoon ordered Myoplex Light (a diet product) on Amazon. When he opened his Amazon parcel he found not only the ordered diet product, but also a McDonald’s […]
Tags: co-marketing, Amazon, co-op_examples, McDonalds
Comments: none yet
Amazon and Pepsi start music co-promotion
Angela_NDT // December 6th, 2007
Pepsi and Amazon’s newly launched music shop have teamed up for a year-long free music co-promotion. In North America alone, they intend to offer one billion songs. Pepsi is printing codes on five billion bottle caps. For each five codes collected, music fans can download one song for free at Amazon.com.
Sounds familiar? Right, […]
Tags: Coke, iTunes, marketing co-operation, co-promotion, Pepsi, Amazon, co-op_examples
Comments: 1
