Launched in the early 80, the Swiss based watch manufacturer Swatch has become a global phenomenon. The inexpensive, classic wrist watch, produced in endless bright, snazzy designs, has even become a cult collectors’ item. But during the last years it seems to have disappeared from wrists around the world. Since nowadays anyone has a smartphone, […]
Entries tagged as 'MTV'
The Swatch MTV Playground – The Comeback of a 90s Must-Have
Doreen_NDT // July 23rd, 2010
Tags: Starbucks, Tchibo, Audi, MTV, co-op_examples, Dell, Swatch, crowdsourcing
Comments: 1
All-time peak in newly established co-operations – media and IT amongst strongest growing co-operation industries
ChristianZ_NDT // November 11th, 2009
In the third quarter of 2009 the number of newly created marketing co-operations has reached a new peak in Germany with a total number of ~330 (see figure 1). This is up 14 percent from last quarter and an increase of 29 percent compared to the third quarter of 2008. These figures show a quite […]
Tags: Google, H&M, marketing co-operation, MTV, co-op_facts, BMW, Sony, Facebook, Hasbro, Nintendo, Nuance
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And the MTV Music Award on Habbo goes to…
JenniferM_NDT // November 2nd, 2009
Right before the MTV Europe Music Awards (EMAs) will take place on November 5th in
Berlin, I found an interesting co-operation bringing these famous Awards into teenagers’ virtual lives.Â
MTV, world’s biggest music channel, agreed to a co-operation with Habbo, an online platform for teenagers where they can create their own avatar, meet and chat to friends […]
Tags: marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, MTV, Music Industry, co-op_examples, online platforms, Habbo
Comments: none yet
NGOs enter the US entertainment industry
Leonie_NDT // April 7th, 2009
The Bill and Melinda Gates Foundation is one of the first NGOs that employs a proactive marketing co-operation approach by initiating a co-operation with the US media conglomerate Viacom. Through implementing marketing co-operation practices such as product and content placement the foundation puts business theory to practice, in a field that was previously not familiar […]
Tags: Nickelodeon, Viacom, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, MTV, co-op_examples, Bill Gates, Bill and Melinda Gates Foundation, content placement, E.R., Law & Order
Comments: 4
Global co-operation of MTV and The Body Shop aims to prevent AIDS
Angela_NDT // March 27th, 2008
Today, the new campaign of MTV and The Body Shop called “Move your Lips” kicks off in Germany. So what’s behind this co-operation? Both companies have been involved in raising awareness for HIV/AIDS prevention for quite some time. MTV Networks International established its charitable foundation “Staying Alive” in 1995 and searched for partnering companies ever […]
Tags: marketing co-operation, strategic partnership, Charity, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, MTV, The Body Shop, co-op_examples
Comments: 1
Microsoft announced online partnership with MTV and Sony BMG for MSN Video
Susanne_NDT // February 5th, 2008
This morning Microsoft has announced a pan-European partnership with MTV International and Sony BMG to provide programme clips and music videos across its MSN Video service.
The deal with MTV will initially involve clips shows such as Pimp My Ride, Punk’d, South Park, Cribs and The Hills as well as music videos from artists as […]
Tags: Microsoft, marketing co-operation, strategic partnership, Sony BMG, MTV, MSN Video, co-op_examples
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