The American basketball league NBA and the British football league, known as the English Premier League, are two different sports, popular in two different continents, and both looking or even competing for the same sport sponsorships and investors. However, instead of competing against each other the sport leagues decided to team up and profit from […]
Entries tagged as 'Oxfam'
Football and basketball jointly conquer the sports market
Leonie_NDT // June 10th, 2009
Tags: NBA, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Oxfam, co-op_examples, Brand Building, brand activation, English Premier League
Comments: 4
Mesh-box turns two: Birthday interview with Susanne Ewenstein, editor-in-chief of mesh-box
Leonie_NDT // April 30th, 2009
1) How did mesh-box come about?
[Susanne Ewenstein]: As an agency specialising on marketing co-operations we received numerous enquiries with regards to the latest trends and best/worst practice examples. In order to meet this demand, we decided to establish mesh-box. But frankly speaking, the blog is also a great opportunity for us to show our expertise […]
Tags: Viacom, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Oxfam, M&S, co-op_articles, online platforms, _interview, Bill and Melinda Gates Foundation
Comments: none yet
Oxfam GB has teamed up with Britain’s biggest fashion retailer M&S for a massive clothing recycling campaign
Susanne_NDT // February 6th, 2008
To be frank, I’m not surprised that Oxfam has again launched a pretty innovative marketing initiative to leverage their revenue potential and to continue their fight against poverty. Oxfam GB’s marketing campaigns have in the past years constantly impressed me by their innovative, clever and consumer oriented approaches!
Now they have joined forces with Britain’s […]
Tags: marketing co-operation, Charity, co-promotion, collaboration, Oxfam, M&S, co-op_examples
Comments: none yet
