Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will […]
Entries tagged as 'Pierre Hardy'
Jimmy Choo is designing for H&M
Leonie_NDT // June 17th, 2009
Tags: H&M, Mango, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Pierre Hardy, the Gap, co-op_examples, Gap, Brand Building, brand activation, brand relationship, Jimmy Choo, Paulo Coelho, Matthew Williamson
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The recessionista: Making it fashionable through the crisis
Leonie_NDT // May 25th, 2009
What happens to high-end fashion and haute couture during the economic crisis? As any other luxury industry, also popular designer labels such as Prada and Gucci do not remain unaffected. Until now well-known and high-class labels have satisfied the demand for lavish and extravagant (life)styles. However, the last year has seen the demand for luxury […]
Tags: H&M, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Gap, Karl Lagerfeld, Stella McCartney, brand relationship
Comments: 2
High street fashion and couture designers. A lasting romance?
Susanne_NDT // October 13th, 2008
Fashion retail chains collaborate intensely with designers and celebrities to create additional product lines that increase store traffic and eventually generate sales. By now, co-branding and design collaborations have become an established marketing instrument within the retail fashion industry with great sales and brand differentiation potential.
In the fast-moving and highly competitive, global high street fashion […]
Tags: H&M, Fashion, Retail, Mango, marketing co-operation, strategic partnership, Topshop, s.Oliver, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Karstadt, Gap, EASTPAK, Anastacia, RAF SIMONS, Penelope Cruz, Monica Cruz, Kate Moss, Kaviar Gauche, Kostas Murkudis, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna
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Accessory designer Pierre Hardy collaborates with the Gap
Stefanie_NDT // February 26th, 2008
Designer around the world are becoming increasingly cooperative. After H&M has collaborated with a range of star designers such as Lagerfeld, Stella McCartney and Roberto Cavalli, the Gap has teamed up with French accessory designer Pierre Hardy. After Hardy has designed a fall 2007 shoe collection for the Gap UK and France, the Gap and […]
Tags: marketing co-operation, strategic partnership, co-communication, co-marketing, co-sales, co-branding, collaboration, Pierre Hardy, the Gap, co-op_examples
Comments: 1
