Dinner with Missoni and Jean Paul Gaultier, drinks with Roberto Cavalli – what sounds like the ultimate celebrity weekend in a summer hot spot like Saint Tropez or Portofino is the result of a current co-operation trend: big names from the fashion business and world famous beverage brands. We took a closer look […]
Entries tagged as 'co-op_articles'
Beverages Enrobed in Haute Couture
Sabrina_NDT // August 18th, 2010
Tags: Versace, co-marketing, co-promotion, co-branding, co-op_articles, Paul Smith, Roberto Cavalli, Karl Lagerfeld, Matthew Williamson, Belvedere, Coca Cola, Evian, Sex and the City, Skyy Vodka, Manolo Blahnik, Coke light, Missoni, Jean Paul Gaultier, San Pellegrino, Christian Lacroix, Coke Zero, Zac Posen
Comments: 1
Air Berlin is now Flying Sky High with Oneworld
Thomas_NDT // August 11th, 2010
It was this July that Air Berlin announced its entry to the Oneworld aviation alliance, joining forces with British Airways, American Airlines, Iberia, Cathay Pacific, Lan Chile and Japan Airways amongst others. The newly formed co-operation was intensively covered by the media. Not surprising, considering the fact, that Oneworld is the world’s second largest alliance […]
Tags: Air France, Noshokaty, Döring & Thun, co-op_articles, Lufthansa, Air Berlin, Oneworld, British Airways, American Airlines, Iberia, Lan Chile, Japan Airways, Star Alliance, KLM, Air Canada, Thai Airways, SAS, United Airlines, Fraport
Comments: none yet
Get Yourself a Can of Beans and an Accident Insurance on Your Way Home!
Stefan_NDT // July 14th, 2010
Insurances by its nature have always been considered intangible products with an intense need for consultation. The high competitiveness of the German insurance market has made it necessary for financial service providers to think of new ways to distribute their products. Co-operations with supermarket chains actually seem to be a favoured option to them. According […]
Tags: Noshokaty, Döring & Thun, co-promotion, co-sales, co-branding, collaboration, co-op_articles, Bertelsmann, RBS, Otto, Tesco, Arag, Rewe, Penny Markt, Signal Iduna, Aldi, Tesco Personal Finance, Zurich, Plus, RheinLand, Santander
Comments: none yet
How To “Karlize” The World
Doreen_NDT // July 9th, 2010
Things are getting hot in town! Not just because of the current temperatures and the ongoing world cup fever, but also because of the 10th Berlin Fashion Week, which started this wednesday. Twice a year, Germany’s capital Berlin is transformed into an international stage for fashion and lifestyle. Next to lots of talented young designers, […]
Tags: Coke, H&M, prada, Gucci, co-op_articles, Karl Lagerfeld, Liberation, Frankonia Eurobau AG
Comments: 1
Shopping 2.0 – How Mobile Co-operations Conquer The Point of Sales
Doreen_NDT // June 22nd, 2010
How often does this happen to you? You are in the bathroom getting ready for a dinner party when you realize you forgot to buy a new bottle of shampoo, your toothpaste is almost empty and toilet paper is also running out. Thanks to the newly formed co-operation between the German drugstore chain Schlecker and […]
Tags: co-op_articles, Vodafone, Schlecker, Woabi, Kentucky Fried Chicken, Friendticker, Foursquare, Sausalitos, Coupies
Comments: none yet
Co-operations Wish List
Sabrina_NDT // June 10th, 2010
Since temperatures finally arrived at a summerlike level, I’m once again addicted to Ben & Jerry’s Cookie Dough ice cream. Yesterday I had the idea to create my own Ben & Jerry’s flavour – Vanilla ice cream with cookie dough and huge chunks of a Mars candy bar. Delicious! While sitting on the […]
Tags: Apple, General Motors, co-advertising, co-marketing, co-promotion, co-branding, co-op_articles, Volvo, Ben & Jerry's, Mars, bugaboo
Comments: 1
Driving The Wheel Loader – Co-operations in The B2B Sector
Sabrina_NDT // June 1st, 2010
What do sexy women and construction vehicles have in common? Despite the fact, that the appearance of either of them turns men’s heads, they both play a main role in the 2006 blockbuster Casino Royale. Having seduced over 50 women, this was James Bond’s first interaction with a wheel loader. For New Holland, […]
Tags: Microsoft, co-op_articles, Ingredient Branding, New Holland, Microsoft Dynamics, Vapiano, BASF, Linde-KCA-Dresden, Intel, reference marketing, B2B-marketing
Comments: 1
Product Placements and The City – How Much Is Too Much?
Doreen_NDT // May 27th, 2010
For Sex and the City (SATC) fans the waiting is over: The second part of the successful SATC movie is coming to the cinemas today and with it a platform for endless co-operations and product placements. The first Sex and the City movie was already filled with all kinds of references to brands, designer names […]
Tags: Starbucks, prada, Hewlett Packard, Mercedes-Benz, co-op_articles, Jimmy Choo, Dior, Moët & Chandon, Coca Cola, Sex and the City, Vivienne Westwood, Skyy Vodka, Manolo Blahnik, Görtz
Comments: none yet
Partnerships on a Golf Course
JenniferM_NDT // May 17th, 2010
Many co-operations are created because of personal connections and formed on daily situations like a lunch or on the golf course. They are arranged with a hand shake among friends and … often fail though. Generally, a co-operation based on friendly relations is not bad idea but establishing a successful co-operation is not as easy […]
Tags: co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_articles
Comments: 2
Do Too Many Cooks Spoil The Broth? - Co-Branding In The Food Industry
Doreen_NDT // May 12th, 2010
According to a survey of GFK and Serviceplan, 70 percent of all new product launches in the field of fast Moving Consumer Goods (FMCG) fail. A very high number of all new product innovations turn out to be flops and just 17 percent of those products are successful from the beginning.
At the same time the […]
Tags: co-branding, co-op_articles, Haribo, Bongrain Deutschland, Gèramont, Schwartau, Nestle, Langnese, Milka, Cremissimo, Toblerone, Batida de Coco
Comments: 1
The Success Story of H&M’s Design Co-operations
Franziska_NDT // May 4th, 2010
Reaching new target groups? Check.
Offering a significant added value to customers? Check.
Increase traffic in stores? Check.
Partnering in order to overcome times of crisis? Check.
Increase customer loyalty, brand awareness and positioning through unique product offerings? Check.Â
Retailer H&M has discovered the benefits of marketing co-operations and uses them as means of differentiation like no other fashion chain. […]
Tags: H&M, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna, Jimmy Choo, Matthew Williamson, Sonia Rykiel, Shipley & Halmos
Comments: 1
Happy Birthday mesh-box!!!
Valerie_NDT // April 30th, 2010
Thank you to all our mesh-box readers, contributors and interview partners for your support through three years of blogging. We would also like to thank all companies that implemented co-operations which were funny, creative, bizarre, successful, unsuccessful, controversial etc for being an inspiration for more than 200 posts!
Have a great day!
Please note: if you want […]
Tags: co-op_articles, Mesh Box
Comments: 1
Change of Directions - When Partnerships Take a Different Turn
Franziska_NDT // April 23rd, 2010
Co-operations end. Most marketing partnerships are created to exist for a defined period only. In some cases, contracts are prolonged due to the great success of a concept. In other cases, however, co-operations don’t take the intended turn even though they were based on a great idea.Â
We recently discussed the case of Burger King and […]
Tags: General Motors, eBay, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, Burger King, San Francisco Coffee Company, Paris Hilton, Devassa, Arag, Rewe, Penny Markt
Comments: 1
Pester Power – The Unbeatable Weapon in Children’s Marketing
Franziska_NDT // April 8th, 2010
You know the story: In the check-out line at a supermarket, there is a nagging child demanding this specific toy or that exact candy. The parent, getting impatient and embarrassed by the screaming, finally buys the desired product. Sounds familiar? Then you have witnessed the outcome of a successful marketing campaign directed at children, activating […]
Tags: visa, Hewlett Packard, Mattel, Barbie, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, McDonalds, Smart, Hasbro, Hello Kitty, Tesco, Disney, G.I. Joe, Lara Croft, Superman, Pirates of the Caribbean, Rudd Center for Food Policy and Obesity, iPod, Bank of America, MasterCard, Monopoly, Ferrero, Happy Meal, Puig, Lego, Kellogg's
Comments: 2
Mad Men: A Series’ Marketing Strategy
Franziska_NDT // March 30th, 2010
A recent non-representative survey amongst our staff showed that 66 percent of us have a severe addiction: The hit-series Mad Men, set in the 1960s, has drawn us in and keeps us from doing our work, as Don Draper’s latest affair seems more important than anything else. Fortunately, the creators of the show did something […]
Tags: Mattel, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, Mad Men, British American Tobacco, Kodak, Clearasil, Clorox, Banana Republic
Comments: 1
Interview with Martin Brings, Head of Performance Marketing at Deutsche Postbank AG
Valerie_NDT // March 25th, 2010
My name: Martin Brings
My company: Deutsche Postbank AG
My position: Head of Performance Marketing
Selected co-operations I worked on:
So far I’ve been working on different co-operations including T-Mobile concerning the development of integrated and innovative financial products and mobile services.
Currently we are extending our co-operation with eBay in order to provide exclusive financial services for the […]
Tags: Apple, Tchibo, marketing co-operation, T-Mobile, eBay, Amazon, co-op_articles, o2, Postbank, mobilcom, LBBW
Comments: 1
What Drives the Young – and What the Young Drive
Franziska_NDT // March 23rd, 2010
„If you can’t attract the youth, you’ve already lost“. With these words German newspaper “Süddeutsche Zeitung” comments on the highly competitive and difficult automotive market. Even more than in other industries, car manufacturers need to make sure to attract the next generation of drivers and build brand loyalty from an early point on.
Many automobile companies […]
Tags: Volkswagen, Mercedes-Benz, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, BMW, Ford, SEAT, Germany's Next Topmodel, Suzuki, SĂĽddeutsche Zeitung, Hyundai, Legoland, Playmobil, Volvo, Twilight, Electronic Arts (EA)
Comments: none yet
Germanys Next Top Model – The Return of a Cash Cow
Alena_NDT // March 19th, 2010
“Only one of you will be on the cover of the German Cosmopolitan. Only one of you will become the face of the new C&A campaign…” The successful TV show Germany’s next top model (GNTM) is back on TV for its fifth season. This means the return of shootings, challenges, bitchiness, hopes and tears but […]
Tags: co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, McDonalds, Procter and Gamble, Sony, Germany's Next Topmodel, C&A, BREE, McFit, Suzuki, Anja Gockel, Katjes
Comments: none yet
Co-marketing Goes Green – The Good, the Better and the Ugly
Franziska_NDT // March 5th, 2010
Green sells. Not necessarily the colour as such, but the message it represents. In a world where LOHAS are everybody’s darling, a company cannot afford to miss out on the sustainability movement spreading from large corporations to small and medium sized companies to consumers (and vice versa). And what easier way for a company to […]
Tags: WWF, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, AgrarFrost, Vanish, Reckitt Benckiser, Whirlpool, Bauknecht, BC Hydro, Sustainable Dance Club, PETA, Cindy Crawford, Naomi Campbell, Tesco
Comments: 1
Co-Marketing is the New Black
Alena_NDT // February 18th, 2010
Working in Berlin means working at the heart of a pulsating fashion centre with great creative potential. This city attracts lots of talented designers and artists from all over the world. Every Fashion Week, new designers present their first collections. The other side of the medal is that many hyped fashion brands fail nearly as […]
Tags: H&M, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Adidas, co-op_articles, Paul Smith, Manchester United, Karstadt, Gap, Kaviar Gauche, Stella McCartney, Mini, Puma, Fashion Week, Sisi Wasabi, Unrath & Strano, F.A.S., Stern, Dr. Hauschka, Wella Professional, Max Factor, Rexona, Solebox, Asics, Lacoste, Rimowa, Evian
Comments: 2
Do good and talk about it – a guideline for charity co-operations
Alena_NDT // February 1st, 2010
The German saying “Do good and talk about it” of Georg-Volkmar Graf Zedtwitz-Arnim is resounded throughout the land. Originally, it could be seen as a basis definition of PR but nowadays it is much more than that. It is the motto of charity activities. This kind of corporate social responsibility is getting more important ever […]
Tags: UNICEF, co-marketing, co-op_articles, Studi VZ, Ein Herz fĂĽr Kinder, KiK, Haribo, Aktion Deutschland hilft, Pampers, Spendino
Comments: none yet
Interview with Jens Fischler, Head of Cooperations & Strategic Partnerships at eBay Advertising Group
Valerie_NDT // January 26th, 2010
 Â
My name: Jens FischlerÂ
My company: eBay Advertising Group GmbHÂ
My position: Head of Cooperations & Strategic PartnershipsÂ
Selected co-operations I worked on:
eBay and Mozilla Firefox,
Responsible for partnerships at eBay GermanyÂ
Relevance of co-operations in our industry:
eBay can be used as a trustworthy testimonial for partner products/services. We are currently restructuring all partnerships to present […]
Tags: Apple, Nike, Coke, marketing co-operation, eBay, co-op_articles, Bosch, Calgonit/Finish, Bild, Heute, ZDF, DeutschlandCard, Mozilla Firefox, 007
Comments: none yet
Co-operations with celebrities - popular but risky
KatharinaD_NDT // January 19th, 2010
Eva Mendes for Calvin Klein, Megan Fox for Armani, Klitschko brothers for Milchschnitte, Patrick Dempsey for L’Oréal, Roger Federer for Rolex…and these are just a few examples of celebrities promoting strong brands.
Advertising with prominent faces is one of the best known marketing tools. The intention is to differentiate the own brand and to […]
Tags: Fashion, L'Oréal, marketing co-operation, Armani, co-communication, co-advertising, co-marketing, co-promotion, co-branding, Pepsi, Adidas, co-op_articles, Calvin Klein, Verona Pooth, Eva Mendes, Megan Fox, Klitschko brothers, Patrick Demsey, Roger Federer, Rolex, David Beckham, KiK, Möbelhaus Höffner, Tiger Woods, Charie Sheen, Accenture, Boris Becker, Chanel, Audrey Tautou, George Clooney, Nespresso, Hape Kerkeling
Comments: 1
Web soaps and cars: a new love affair
ChristianZ_NDT // December 16th, 2009
TV sitcoms have a serious rival to fear. Web sitcoms or â€webisoaps’, which are particularly designed for the internet and adapted to the needs of young users enjoy growing popularity. â€Webisoaps’ are only a couple of minutes long and can be watched on demand anywhere anytime. A few companies recognized this trend and discoverd â€webisoaps’ […]
Tags: Volkswagen, marketing co-operation, co-communication, co-advertising, co-marketing, co-op_articles, MySpace, Studi VZ, Mein VZ, Deutsche Telekom, SEAT
Comments: none yet
Energy saving and environmental protection – have an idea?
ChristianZ_NDT // December 1st, 2009
Energy companies have a lot of marketing work to do. In times of rising energy costs and environmental concerns the awareness among consumers about this topic has strongly increased. Consumers actively want to monitor and reduce their energy consumption. Furthermore, speculations about illegal price agreements have brought the big energy companies in Germany in discredit. […]
Tags: Google, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, co-branding, co-op_articles, McDonalds, Elforsk, RWE, Lichtblick, Neff, Yello Strom, Studi VZ, Mein VZ
Comments: none yet
Bad Practice at its best – what to avoid in partnerships
JenniferM_NDT // November 27th, 2009
As you know, this is a blog about marketing co-operations. About the potentials, opportunities, effectiveness and success of good partnerships. However, we should not forget the many co-operations that go wrong. So, I thought it would be time for a short post with some – let’s say not that successful – examples, reasons for their […]
Tags: marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, henkel, co-op_articles, Vodafone, Emanuel Ungaro, Lindsay Lohan, Escoffier, Rama, Alessi
Comments: none yet
Media co-operations – boring & old-fashioned?
JenniferM_NDT // November 23rd, 2009
The idea of media co-operations has been around for a while now and we seem to get used to them, but are they boring yet? Actually, there are quite innovative cases when companies and brands co-operated with different types of media without mixing up editorial content with advertisement. Â
Let’s have a look at the theory […]
Tags: E.A., FIFA, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_articles, Sony, media, Marca, ProSieben
Comments: none yet
Overcoming the crisis – with new ideas and marketing co-operations
JenniferM_NDT // November 12th, 2009
Declining sales, falling profits and sinking numbers of customers - the economic crisis has caught up with almost every sector and business. Although or precisely because of this situation, industries have discovered the feasibility of marketing co-operations and want to tap their full potential. The following examples show how collaborations can be used as an […]
Tags: H&M, marketing co-operation, co-communication, co-advertising, co-marketing, co-sales, co-branding, collaboration, co-op_articles, IKEA, Jimmy Choo, Bauer Verlag, Lichtblick, Sonia Rykiel, Neff, Mainova, Lufthansa, Springer Verlag, Douglas, Footprint, Tripwolf
Comments: none yet
Interview with Paul Fritze, Marketing Manager Co-operations at Audible GmbH, a leading audiobook download platform
Romy_NDT // November 10th, 2009
Â
My name: Paul Fritze
My company: Audible GmbH - We provide audiobook downloads for iPods and other mobile devices for people who don’t have enough time to read all the books they’d like to read or simply for people who love audiobooks.
My position: Marketing Manager Co-operationsÂ
Selected co-operations I worked on: Over the past 5 years I […]
Tags: Apple, marketing co-operation, Amazon, co-op_articles, TomTom, Audible, Creative Labs, SanDisk, Cowon, Garmin, Deutsche Bahn
Comments: none yet
Frankfurt book fair – eReaders are gaining ground thanks to co-operations
Romy_NDT // October 26th, 2009
Just in time for this year’s book fair in Frankfurt, various eReader developers are presenting their models to the public. From Sony to Amazon and txtr, everybody wants to have piece of the growing eReader market. This year’s sales figures for the US market are predicted to hit the benchmark three million pieces.
  Â
However, compared to […]
Tags: Google, books, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Amazon, collaboration, co-op_articles, Sony, Thalia, Libri, Libreka, txtr, iRex
Comments: 1
Google vs. Microsoft – fighting for competitive advantage by assigning co-operations
ChristianZ_NDT // October 9th, 2009
Internet Explorer vs. Chrome, Bing vs. Google, Windows vs. Chrome OS – Google and Microsoft find themselves in a situation of increasingly fierce competition in different market segments. As they are competing in the markets of browsers, search engines, online advertising, operating systems, and others, both companies are fighting for market shares from one another. […]
Tags: Google, Lenovo, Hewlett Packard, Microsoft, Qualcomm, Yahoo, co-op_articles, Sony, Internet Explorer, Chrome, Bing, Windows, Chrome OS, Wolfram Alpha, Android, Acer, Asus, Texas Instruments, Toshiba
Comments: 1
Co-operations for emission-free streets
JenniferM_NDT // August 10th, 2009
As we all know, climate change and environmental debates are increasingly relevant issues in our society. When looking at the rising number of Corporate Social Responsibility (CSR) activities within this field, it is obvious that it has become a topic of high significance for businesses as well. This issue now also reflects in a new […]
Tags: marketing co-operation, strategic partnership, co-marketing, co-sales, collaboration, co-op_articles, McDonalds, Elforsk, Mini, RWE, Vattenfall, APCOA, electric vehicle
Comments: none yet
Co-branding: a new trend on the real estate market
JanW_NDT // June 19th, 2009
(Re-)Discovering the value of emotions
Monitoring the real estate market it seems to have become a trend to develop a brand for luxurious real estate in order to market it better. That way real estate agents hope to attain a competitive advantage, which in turn is hoped to result in a higher price. Â
To set up a […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-branding, collaboration, co-op_articles, Michael Schumacher, Karl Lagerfeld, Brand Building, brand activation, Philippe Starck, Vitra, Bisazza
Comments: 1
The recessionista: Making it fashionable through the crisis
Leonie_NDT // May 25th, 2009
What happens to high-end fashion and haute couture during the economic crisis? As any other luxury industry, also popular designer labels such as Prada and Gucci do not remain unaffected. Until now well-known and high-class labels have satisfied the demand for lavish and extravagant (life)styles. However, the last year has seen the demand for luxury […]
Tags: H&M, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Gap, Karl Lagerfeld, Stella McCartney, brand relationship
Comments: 2
Mesh-box turns two: Birthday interview with Susanne Ewenstein, editor-in-chief of mesh-box
Leonie_NDT // April 30th, 2009
1) How did mesh-box come about?
[Susanne Ewenstein]: As an agency specialising on marketing co-operations we received numerous enquiries with regards to the latest trends and best/worst practice examples. In order to meet this demand, we decided to establish mesh-box. But frankly speaking, the blog is also a great opportunity for us to show our expertise […]
Tags: Viacom, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Oxfam, M&S, co-op_articles, online platforms, _interview, Bill and Melinda Gates Foundation
Comments: none yet
Famous faces for brands
Angela_NDT // April 3rd, 2009
Co-operations of well-known brands with famous faces are very popular. Especially now, during an economic downturn, companies have the opportunity to strengthen certain image dimensions with a famous personality, to sharpen their profile against competitors and to win over A-level celebrities for less money. In fact, more than 40 percent of Germany’s Top 500 companies […]
Tags: Apple, Naming rights, Fashion, Microsoft, Mercedes-Benz, quote, marketing co-operation, strategic partnership, Topshop, co-communication, co-advertising, co-marketing, co-promotion, co-sales, Licensing, Sponsoring, co-branding, creative industries, collaboration, co-op_articles, Kate Moss, Procter and Gamble, Brand Building, brand activation, brand relationship, Harley-Davidson, Blackberry, Dior, Barack Obama, Bill Gates, Steve Jobs, Verona Pooth, Moët & Chandon, Veltins, Til Schweiger, Scarlett Johansson, Bruce Willis, Jude Law, Karsten Kilian
Comments: 2
Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
Comments: none yet
CO-BRANDS 2009: Finding the right co-operation partner through “speed dating”
Susanne_NDT // February 26th, 2009
Finding the right partner for a marketing co-operation is not always easy. But a range of partnering platforms have emerged during the last years that help identifying and getting in touch with potential partner companies.So for instance Marketmarket, a German online portal for B2B marketing & sales co-operations, and online platform Introniche. There are also […]
Tags: marketing co-operation, strategic partnership, eBay, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, Procter and Gamble, Brand Building, brand relationship, WMF, Kamps, Bauer Verlag, Stage Entertainment, Galeria Kaufhof
Comments: 1
Interview with Michael Hartwig, Head of European Marketing Communications Opel/Vauxhall at General Motors Europe
Angela_NDT // February 19th, 2009
    Â
My name: Michael Hartwig
My company: General Motors Europe
My position: Head of European Marketing Communications Opel/Vauxhall
Selected co-operations I worked on: None since I started the assignment at GM Europe. Different engagements in my previous jobs in the automotive industry and ecommerce.
Relevance of co-operations in our industry: In general, I believe that the right […]
Tags: Apple, Nike, Opel, General Motors, Vauxhall, marketing co-operation, co-op_articles
Comments: none yet
Mesh-box whishes you all a Merry Christmas and a Happy New Year!
Angela_NDT // December 23rd, 2008
Dear mesh-box visitors and contributors,Â
Another year went by so fast and the mesh-box team is about to go on Christmas holiday, but of course not without giving you a short sum up on what has happened in the field of marketing co-operations. Also, 2008 has been an important year for mesh-box and its team and […]
Tags: marketing co-operation, co-op_articles
Comments: none yet
Interview with Marco Sewald, Head of Strategic Cooperation Management at the SEB Bank
Susanne_NDT // October 28th, 2008
Â
My name: Marco Sewald
My company: SEB Bank Deutschland
My position: Director, Head of Strategic Cooperation Management
Selected co-operations I worked on: Since I’m leading the Strategic Cooperation Management department at the SEB Bank, I am constantly dealing with co-operations. In the past years my department has set up marketing partnerships for instance with the […]
Tags: marketing co-operation, co-op_articles, IKEA, SEB Bank, Stena Line, Berge & Meer, o2
Comments: none yet
A co-operation comes to an end. What’s to consider?
Susanne_NDT // October 14th, 2008
Most co-operations come to an end at some point. There are different occasions and reasons why. The questions we like to address here are how partnerships should be terminated and what are the risks that need to be taken into consideration?
In some cases, marketing co-operations simply phase out unnoticeably in the course of time without […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_articles
Comments: none yet
High street fashion and couture designers. A lasting romance?
Susanne_NDT // October 13th, 2008
Fashion retail chains collaborate intensely with designers and celebrities to create additional product lines that increase store traffic and eventually generate sales. By now, co-branding and design collaborations have become an established marketing instrument within the retail fashion industry with great sales and brand differentiation potential.
In the fast-moving and highly competitive, global high street fashion […]
Tags: H&M, Fashion, Retail, Mango, marketing co-operation, strategic partnership, Topshop, s.Oliver, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Karstadt, Gap, EASTPAK, Anastacia, RAF SIMONS, Penelope Cruz, Monica Cruz, Kate Moss, Kaviar Gauche, Kostas Murkudis, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna
Comments: none yet
Cross-promotion for small and medium companies - enabled through online platform
samfromintroniche // June 13th, 2008
Marketing cooperation can definitely benefit lager corporations, as the examples on Mesh-Box amply illustrate.
Cooperation provides value to small and medium companies with less marketing muscle however as well.
Here’s an easily implementable example of a cross-promotion between European two start-ups:
Myngle, an online marketplace to learn languages
the Compare Group, an online price-comparison operator
Both companies target […]
Tags: Tech & fashion, marketing co-operation, co-communication, co-marketing, co-promotion, Sponsoring, collaboration, co-op_articles, online platforms
Comments: none yet
Happy Birthday! Mesh-box turns one and presents itself in a new design!
Susanne_NDT // April 30th, 2008
Time flies - it’s already a year since we introduced mesh-box. In these last 12 months more than 350 people visited mesh-box.com on average per day, to learn about developments in the area of co-operations and to find out about specific collaboration examples. From the feedback we received, we have learned that you find it […]
Tags: co-op_articles
Comments: 1
The Berlinale 2008 presents more music films than ever before - how music labels and film studios benefit from co-operating with each other
Angela_NDT // February 7th, 2008
In the run-up to this year’s Berlinale, the most important event within Germany’s movie industry, there has been high media coverage on the numerous movies which will be premiered at the event. Following the news, it became apparent that about half of the presented films are related to music or portrait musicians’ life stories. The […]
Tags: marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Berlinale, Film Studios, Music Industry, co-op_articles
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“Come Together” – an interesting account of collaborations in the creative industries by “Electronic Beats”
Stefanie_NDT // January 17th, 2008
“Electronic Beats” published an interesting article on collaborations in their last magazine issue “When worlds collide”. The editorial called “Come together” profiles strategic partnerships from the music, art fashion and lifestyle sector – illustrating some remarkably successful, but also unforeseen examples of marketing co-operations.
“´Collaborations` is the buzz word of the minute. Everyone’s at it. Record labels are merging, genres […]
Tags: marketing co-operation, strategic partnership, Electronic Beats, creative industries, collaboration, co-op_articles
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What other brands can do for you
Susanne_NDT // November 20th, 2007
With campaigns like the one shown in the image below it becomes undeniable that we are increasingly seeing ads with more than one brand in it.
You ask yourself why? Well, there are industries – predominantly infrastructural industries like telecommunication, transportation and utility – whose products’ benefits and USPs are not perfectly clear until one […]
Tags: YouTube, Samsung, marketing co-operation, eBay, THE LION KING, co-advertising, co-op_articles
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Music sells fashion – Fashion sells everything?
KatharinaZ_NDT // October 30th, 2007
Music sells fashion
Antastacia does it with s.Oliver, Kate with Topshop and Gwen did it with Dior before establishing her own brand. Co-operations of fashion brands and stars from the music and modelling scene sprung up like mushrooms during the last two years. Ever since, it seems like almost every major fashion company has a famous […]
Tags: H&M, marketing co-operation, Tommy Hilfiger, Versace, Topshop, s.Oliver, Victoria's Secret, Rosenthal, co-sales, co-op_articles
Comments: 5
Armani, please make toasters!
Isabel_NDT // October 24th, 2007
Hi all. I just came across an article in the weekend edition of the German business journal Handelsblatt which perfectly describes some of our daily experiences with (rather questionable) co-operations. We have translated it for the pleasure of a broader audience :o)
Armani, please make toasters
I had a dream. I desperately ran along DĂĽsseldorf’s Königsallee, searching […]
Tags: prada, marketing co-operation, Armani, Gucci, co-branding, co-op_articles
Comments: 1
The ‘green’ movement
Angela_NDT // September 25th, 2007
Protecting the climate and the environment was a key issue at this year’s Frankfurt motor show IAA. So it was a good opportunity for Volkswagen to showcase its long-standing partnership with Germany’s largest environmental organization NABU. Â
During the last years, Volkswagen and NABU were organizing free fuel saving training sessions throughout Germany. At the IAA, […]
Tags: Google, Coke, Starbucks, Twentieth Century Fox, Volkswagen, UNICEF, WWF, AWF, Toyota, Volvic, AEG, Bayer/Schering, Montblanc, FIFA, Telekom Austria, Canon, SOS Kinderdörfer, IMLEK, Charity, NABU, co-op_articles
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Exclusively for men… car manufacturers & watch-makers join forces!
Joanna_NDT // September 6th, 2007
Have you noticed the range of co-operations between car manufacturers and high-end watchmaker?
Girard Perregaux was one of the first watchmakers to gauge the potential of partnerships with premium car manufacturers. In 1994 Perregaux launched the product line “pour Ferrari”. It took surprisingly long for competitors to follow.
In 2003 the co-operation […]
Tags: Mercedes, Ferrari, Breitling, Bentley, Maserati, Panerai, Mercedes-Benz, Tag-Heuer, Bugatti, Fleurier, Aston Martin, Jaeger LeCoultre, Girard Perregaux, marketing co-operation, co-branding, co-op_articles
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Car manufacturers’ effective flirt with fashion brands
Susanne_NDT // July 31st, 2007
As competition in the automobile industry is fierce, car manufacturers are continuously searching for new ways to differentiate their models and to more effectively address new target groups. In this context, marketing departments are more and more building on marketing partnerships, primarily with fashion/lifestyle brands.
In the context of the repositioning of Vauxhall’s Tigra model towards […]
Tags: Opel, Mango, General Motors, LVMH, Nissan, Rip Curl, Chiemsee, Vauxhall, Renault, marketing co-operation, strategic partnership, co-op_articles
Comments: 4
Major mobile phone makers, mobile network operators and MasterCard have teamed up for joint development initiative
Philippe_NDT // July 19th, 2007
Nokia, Samsung Electronics and LG Electronics have teamed up with MasterCard and more than 20 national/international mobile operators (among them China Mobile, Vodafone, BellSouth Corp, Telefonica, Orange, SFR, O2) to develop a global standard for electronic wallets in mobile phones. This initiative will create without doubt great value for consumers as it will enable them […]
Tags: Nokia, Electronic wallet, mobile phone, marketing co-operation, strategic partnership, co-op_articles
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A valuable co-operation approach for YouTube?
Oliver_NDT // June 27th, 2007
As you probably know already, YouTube has developed a number of personalized channels for instance for sports institutions such as NBA, Chelsea FC and Bayern Munich FC. These “partner channels” are individualised microsites, on which the partner offers its own content. These partnerships represent an opportunity for NBA, Chelsea FC and Bayern Munich to engage […]
Tags: NBA, YouTube, Chelsea FC, FC Bayern, marketing co-operation, co-op_articles
Comments: 1
Mobile phones go “bling” - with a little help from luxury brands!
Susanne_NDT // June 18th, 2007
More an ongoing trend than breaking news. It all began with the launch of the Vertu collection in 2002. At that moment, mobile phone manufacturers apparently realised the high potential of the luxury market. And what’s the most effective and fastest way to tap it? To work with established luxury brands, […]
Tags: prada, Ferrari, Motorola, Porsche, Sagem, BENQ, Vertu, D&G, Bang & Olufsen, Samsung, LG Electronics, marketing co-operation, strategic partnership, co-op_articles
Comments: 3
