It is said that marketing co-operations are an efficient and effective instrument for marketers. However, so far there was no standardised procedure to measure how well marketing co-operations really pay off. Petra Branz, student of the University of Applied Science in Offenburg, critically analyzed the truth about this assertion and developed an adequate measuring technique […]
Entries tagged as 'Bacardi'
Thesis develops quantitative approach for measuring the efficiency and effectiveness of marketing co-operations
JuliaB_NDT // March 2nd, 2009
Tags: Hewlett Packard, Tchibo, study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, Sponsoring, co-branding, collaboration, Adidas, co-op_facts, Michael Schumacher, Bacardi, Brand Building, brand activation, brand relationship, Beck's, comdirect, IBM, Mövenpick, Nivea, Schöller, TUI
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Michael Schumacher supports Bacardi’s “champions drink responsibly” campaign
Jennifer_NDT // July 10th, 2008
Michael Schumacher is the new Bacardi Limited Global Social Responsibility Ambassador. Under the motto “Champions drink responsibly” Bacardi and Schumacher launched a road safety campaign with the intention to globally spread the message that alcohol and driving don’t match.Â
The corporate social responsibility campaign was launched in April 2008. The first phase of “Champions drink responsibly” […]
Tags: co-communication, co-advertising, co-promotion, co-op_examples, Michael Schumacher, Bacardi
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