Working in Berlin means working at the heart of a pulsating fashion centre with great creative potential. This city attracts lots of talented designers and artists from all over the world. Every Fashion Week, new designers present their first collections. The other side of the medal is that many hyped fashion brands fail nearly as […]
Entries tagged as 'Kaviar Gauche'
Co-Marketing is the New Black
Alena_NDT // February 18th, 2010
Tags: H&M, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Adidas, co-op_articles, Paul Smith, Manchester United, Karstadt, Gap, Kaviar Gauche, Stella McCartney, Mini, Puma, Fashion Week, Sisi Wasabi, Unrath & Strano, F.A.S., Stern, Dr. Hauschka, Wella Professional, Max Factor, Rexona, Solebox, Asics, Lacoste, Rimowa, Evian
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High street fashion and couture designers. A lasting romance?
Susanne_NDT // October 13th, 2008
Fashion retail chains collaborate intensely with designers and celebrities to create additional product lines that increase store traffic and eventually generate sales. By now, co-branding and design collaborations have become an established marketing instrument within the retail fashion industry with great sales and brand differentiation potential.
In the fast-moving and highly competitive, global high street fashion […]
Tags: H&M, Fashion, Retail, Mango, marketing co-operation, strategic partnership, Topshop, s.Oliver, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Karstadt, Gap, EASTPAK, Anastacia, RAF SIMONS, Penelope Cruz, Monica Cruz, Kate Moss, Kaviar Gauche, Kostas Murkudis, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna
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