Reaching new target groups? Check.
Offering a significant added value to customers? Check.
Increase traffic in stores? Check.
Partnering in order to overcome times of crisis? Check.
Increase customer loyalty, brand awareness and positioning through unique product offerings? Check.Â
Retailer H&M has discovered the benefits of marketing co-operations and uses them as means of differentiation like no other fashion chain. […]
Entries tagged as 'Victor & Rolf'
The Success Story of H&M’s Design Co-operations
Franziska_NDT // May 4th, 2010
Tags: H&M, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna, Jimmy Choo, Matthew Williamson, Sonia Rykiel, Shipley & Halmos
Comments: 1
High street fashion and couture designers. A lasting romance?
Susanne_NDT // October 13th, 2008
Fashion retail chains collaborate intensely with designers and celebrities to create additional product lines that increase store traffic and eventually generate sales. By now, co-branding and design collaborations have become an established marketing instrument within the retail fashion industry with great sales and brand differentiation potential.
In the fast-moving and highly competitive, global high street fashion […]
Tags: H&M, Fashion, Retail, Mango, marketing co-operation, strategic partnership, Topshop, s.Oliver, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Karstadt, Gap, EASTPAK, Anastacia, RAF SIMONS, Penelope Cruz, Monica Cruz, Kate Moss, Kaviar Gauche, Kostas Murkudis, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna
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