“Only one of you will be on the cover of the German Cosmopolitan. Only one of you will become the face of the new C&A campaign…” The successful TV show Germany’s next top model (GNTM) is back on TV for its fifth season. This means the return of shootings, challenges, bitchiness, hopes and tears but […]
Entries tagged as 'Procter and Gamble'
Germanys Next Top Model – The Return of a Cash Cow
Alena_NDT // March 19th, 2010
Tags: co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, McDonalds, Procter and Gamble, Sony, Germany's Next Topmodel, C&A, BREE, McFit, Suzuki, Anja Gockel, Katjes
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Famous faces for brands
Angela_NDT // April 3rd, 2009
Co-operations of well-known brands with famous faces are very popular. Especially now, during an economic downturn, companies have the opportunity to strengthen certain image dimensions with a famous personality, to sharpen their profile against competitors and to win over A-level celebrities for less money. In fact, more than 40 percent of Germany’s Top 500 companies […]
Tags: Apple, Naming rights, Fashion, Microsoft, Mercedes-Benz, quote, marketing co-operation, strategic partnership, Topshop, co-communication, co-advertising, co-marketing, co-promotion, co-sales, Licensing, Sponsoring, co-branding, creative industries, collaboration, co-op_articles, Kate Moss, Procter and Gamble, Brand Building, brand activation, brand relationship, Harley-Davidson, Blackberry, Dior, Barack Obama, Bill Gates, Steve Jobs, Verona Pooth, Moët & Chandon, Veltins, Til Schweiger, Scarlett Johansson, Bruce Willis, Jude Law, Karsten Kilian
Comments: 2
CO-BRANDS 2009: Finding the right co-operation partner through “speed dating”
Susanne_NDT // February 26th, 2009
Finding the right partner for a marketing co-operation is not always easy. But a range of partnering platforms have emerged during the last years that help identifying and getting in touch with potential partner companies.So for instance Marketmarket, a German online portal for B2B marketing & sales co-operations, and online platform Introniche. There are also […]
Tags: marketing co-operation, strategic partnership, eBay, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, Procter and Gamble, Brand Building, brand relationship, WMF, Kamps, Bauer Verlag, Stage Entertainment, Galeria Kaufhof
Comments: 1
Procter & Gamble docks laundry to fashion
Melanie_NDT // October 17th, 2008
Last week, P&G announced a partnership with fashion store chain Ann Taylor Loft to launch their new detergent “Tide and Downy Total Care” line. The clothing stores hand out free samples and coupons to customers who buy machine washable clothes. At first, it looks like a typical sampling promotion, but Tide and Down teamed up […]
Tags: Fashion, marketing co-operation, co-advertising, co-marketing, collaboration, co-op_examples, Ann Taylor Loft, Procter and Gamble
Comments: 1
