Starbucks is giving away coupons for their newly launched Starbucks Ice Cream on Facebook - unfortunately only in the US. For a period of two weeks until July 19th 2009, users can load the Facebook application “Share a Pint of New Starbucks Ice Cream“ and give away one out of 800 coupons per hour to their […]
Entries tagged as 'brand activation'
Starbucks gives away free ice cream on Facebook
JanA_NDT // July 9th, 2009
Tags: Apple, iTunes, Starbucks, Paramount Classics, marketing co-operation, strategic partnership, co-communication, co-advertising, co-promotion, collaboration, co-op_examples, online platforms, brand activation, content placement, "Morning Joe", Facebook, Ronald Reagan, Social Media
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Co-branding: a new trend on the real estate market
JanW_NDT // June 19th, 2009
(Re-)Discovering the value of emotions
Monitoring the real estate market it seems to have become a trend to develop a brand for luxurious real estate in order to market it better. That way real estate agents hope to attain a competitive advantage, which in turn is hoped to result in a higher price. Â
To set up a […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-branding, collaboration, co-op_articles, Michael Schumacher, Karl Lagerfeld, Brand Building, brand activation, Philippe Starck, Vitra, Bisazza
Comments: 1
Jimmy Choo is designing for H&M
Leonie_NDT // June 17th, 2009
Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will […]
Tags: H&M, Mango, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Pierre Hardy, the Gap, co-op_examples, Gap, Brand Building, brand activation, brand relationship, Jimmy Choo, Paulo Coelho, Matthew Williamson
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Football and basketball jointly conquer the sports market
Leonie_NDT // June 10th, 2009
The American basketball league NBA and the British football league, known as the English Premier League, are two different sports, popular in two different continents, and both looking or even competing for the same sport sponsorships and investors. However, instead of competing against each other the sport leagues decided to team up and profit from […]
Tags: NBA, marketing co-operation, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Oxfam, co-op_examples, Brand Building, brand activation, English Premier League
Comments: 4
Famous faces for brands
Angela_NDT // April 3rd, 2009
Co-operations of well-known brands with famous faces are very popular. Especially now, during an economic downturn, companies have the opportunity to strengthen certain image dimensions with a famous personality, to sharpen their profile against competitors and to win over A-level celebrities for less money. In fact, more than 40 percent of Germany’s Top 500 companies […]
Tags: Apple, Naming rights, Fashion, Microsoft, Mercedes-Benz, quote, marketing co-operation, strategic partnership, Topshop, co-communication, co-advertising, co-marketing, co-promotion, co-sales, Licensing, Sponsoring, co-branding, creative industries, collaboration, co-op_articles, Kate Moss, Procter and Gamble, Brand Building, brand activation, brand relationship, Harley-Davidson, Blackberry, Dior, Barack Obama, Bill Gates, Steve Jobs, Verona Pooth, Moët & Chandon, Veltins, Til Schweiger, Scarlett Johansson, Bruce Willis, Jude Law, Karsten Kilian
Comments: 2
Thesis about co-branding as strategic brand alternative
Leonie_NDT // April 1st, 2009
Can co-branding strategies establish themselves as alternatives within brand management on the long-term? Which other cross-marketing-strategies besides co-branding are implemented? A Diploma thesis from the University of Applied Science in Dortmund answers these questions. The author Julia Kemper investigates in how far co-branding and other common cross-marketing strategies are important extensions to conventional brand strategies.
Title: […]
Tags: marketing co-operation, strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
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Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
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Thesis develops quantitative approach for measuring the efficiency and effectiveness of marketing co-operations
JuliaB_NDT // March 2nd, 2009
It is said that marketing co-operations are an efficient and effective instrument for marketers. However, so far there was no standardised procedure to measure how well marketing co-operations really pay off. Petra Branz, student of the University of Applied Science in Offenburg, critically analyzed the truth about this assertion and developed an adequate measuring technique […]
Tags: Hewlett Packard, Tchibo, study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, Sponsoring, co-branding, collaboration, Adidas, co-op_facts, Michael Schumacher, Bacardi, Brand Building, brand activation, brand relationship, Beck's, comdirect, IBM, Mövenpick, Nivea, Schöller, TUI
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Ford breaks new ground to address a younger target group
Leonie_NDT // February 10th, 2009
After placing the Ford Ka in the latest James Bond movie “Quantum of Solace”, Ford is now breaking new ground in the field of advertisement. Ford aims to address the young target group with the new Ford Ka. As part of a 360°marketing campaign including TV, print, online, and mobile advertising measures, the company now […]
Tags: strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product placement, Sponsoring, co-branding, collaboration, co-op_examples, online platforms, Brand Building, brand activation, brand relationship, Ford, MySpace
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New book on co-operations with a “Cool Factor”
Julia_NDT // November 3rd, 2008
A new book is out that you might find interesting. It is about building a “cool” brand image through partnership marketing. The author Del Breckenfeld, Director of Entertainment at Fender Musical Instruments Corp., reveals how partnerships with cool products, celebrities, musicians or events can strengthen the image dimension “cool”. OK, this is not new, but […]
Tags: books, marketing co-operation, co-communication, co-marketing, co-branding, co-op_facts, Brand Building, brand activation, brand relationship
Comments: 1
Another interesting diploma thesis about Co-Branding (German)
Susanne_NDT // October 29th, 2008
Is co-branding the central and topical focus of brand management in a time of growing product and brand diversity, stimulus satiation of consumers and loss of clarity of brand profiles? A diploma thesis from the MCI in Innsbruck/Austria
Daniela Wieser of the Management Center Innsbruck (MCI) in Innsbruck/Austria has written a diploma thesis about co-branding. You […]
Tags: study results, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, Sempora, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
Comments: 2
New Master Thesis on Co-Branding as a Tool for Strategic Brand Activation
Susanne_NDT // October 23rd, 2008
An interesting master thesis was written about Co-branding at the University of Lund/Sweden. The study was published by VDM Verlag and is available on Amazon. You find a summary of the thesis below. For further information, contact the study’s authors Antonia Kohlbrenner antonia.kohlbrenner (AT) googlemail.com or Natalia Dorozala n.dorozala (AT) googlemail.com.
Title: “Co-Branding […]
Tags: study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Amazon, collaboration, co-op_facts, Brand Building, brand activation, brand relationship
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