For Sex and the City (SATC) fans the waiting is over: The second part of the successful SATC movie is coming to the cinemas today and with it a platform for endless co-operations and product placements. The first Sex and the City movie was already filled with all kinds of references to brands, designer names […]
Entries tagged as 'Jimmy Choo'
Product Placements and The City – How Much Is Too Much?
Doreen_NDT // May 27th, 2010
Tags: Starbucks, prada, Hewlett Packard, Mercedes-Benz, co-op_articles, Jimmy Choo, Dior, Moët & Chandon, Coca Cola, Sex and the City, Vivienne Westwood, Skyy Vodka, Manolo Blahnik, Görtz
Comments: none yet
The Success Story of H&M’s Design Co-operations
Franziska_NDT // May 4th, 2010
Reaching new target groups? Check.
Offering a significant added value to customers? Check.
Increase traffic in stores? Check.
Partnering in order to overcome times of crisis? Check.
Increase customer loyalty, brand awareness and positioning through unique product offerings? Check.Â
Retailer H&M has discovered the benefits of marketing co-operations and uses them as means of differentiation like no other fashion chain. […]
Tags: H&M, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna, Jimmy Choo, Matthew Williamson, Sonia Rykiel, Shipley & Halmos
Comments: 1
Overcoming the crisis – with new ideas and marketing co-operations
JenniferM_NDT // November 12th, 2009
Declining sales, falling profits and sinking numbers of customers - the economic crisis has caught up with almost every sector and business. Although or precisely because of this situation, industries have discovered the feasibility of marketing co-operations and want to tap their full potential. The following examples show how collaborations can be used as an […]
Tags: H&M, marketing co-operation, co-communication, co-advertising, co-marketing, co-sales, co-branding, collaboration, co-op_articles, IKEA, Jimmy Choo, Bauer Verlag, Lichtblick, Sonia Rykiel, Neff, Mainova, Lufthansa, Springer Verlag, Douglas, Footprint, Tripwolf
Comments: none yet
Fashion chain H&M meets the “Queen of Knits”
Romy_NDT // September 29th, 2009
H&M reveals another exciting co-operation – Sonia Rykiel, the “Queen of Knits”, will be the next guest designer of the Swedish fashion chain. With her knitted wear, French designer Sonia Rykiel invented her own exceptional style, representing the Parisian chic in 1968 and still inspiring young women around the world.
 Â
Beginning 5th December 2009 Sonia Rykiel […]
Tags: H&M, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-op_examples, Jimmy Choo, Sonia Rykiel
Comments: 1
Jimmy Choo is designing for H&M
Leonie_NDT // June 17th, 2009
Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will […]
Tags: H&M, Mango, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Pierre Hardy, the Gap, co-op_examples, Gap, Brand Building, brand activation, brand relationship, Jimmy Choo, Paulo Coelho, Matthew Williamson
Comments: none yet
The second face of Wellington boots or how to become a fashion brand
Julia_NDT // January 30th, 2009
Happy New Year 2009! We hope it’s not too late for best wishes and kick of another exciting editorial year of marketing co-operations with Hunter, a long-established brand for traditional British Wellington boots, which is a good example for the successful implementation of an international co-operation.
Â
In collaboration with the well-known charity organization WaterAid, Hunter […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, co-branding, collaboration, co-op_examples, Kate Moss, Brand Building, brand relationship, Hunter, Jimmy Choo, WaterAid
Comments: none yet
