Happy 2010 to all our mesh-box readers!
We are starting this year with good news for all members of Germany´s biggest social network VZ.net. The network teams up with national telecommunication companies T-Mobile and Vodafone.
The cooperation enables network members to book a data-flatrate (for a charge of 2,99€/month) for the 3 different types of […]
Entries tagged as 'MySpace'
Vodafone and T-Mobile create flatrate for VZ.net
KatharinaD_NDT // January 8th, 2010
Tags: marketing co-operation, strategic partnership, T-Mobile, co-communication, co-advertising, co-marketing, co-branding, collaboration, co-op_examples, MySpace, Facebook, Social Media, Vodafone, Mein VZ, VZ.net, Twitter
Comments: 1
Web soaps and cars: a new love affair
ChristianZ_NDT // December 16th, 2009
TV sitcoms have a serious rival to fear. Web sitcoms or ‘webisoaps’, which are particularly designed for the internet and adapted to the needs of young users enjoy growing popularity. ‘Webisoaps’ are only a couple of minutes long and can be watched on demand anywhere anytime. A few companies recognized this trend and discoverd ‘webisoaps’ […]
Tags: Volkswagen, marketing co-operation, co-communication, co-advertising, co-marketing, co-op_articles, MySpace, Studi VZ, Mein VZ, Deutsche Telekom, SEAT
Comments: none yet
Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
Comments: none yet
Ford breaks new ground to address a younger target group
Leonie_NDT // February 10th, 2009
After placing the Ford Ka in the latest James Bond movie “Quantum of Solace”, Ford is now breaking new ground in the field of advertisement. Ford aims to address the young target group with the new Ford Ka. As part of a 360°marketing campaign including TV, print, online, and mobile advertising measures, the company now […]
Tags: strategic partnership, co-communication, Branded entertainment, co-advertising, co-marketing, co-promotion, co-sales, product placement, Sponsoring, co-branding, collaboration, co-op_examples, online platforms, Brand Building, brand activation, brand relationship, Ford, MySpace
Comments: none yet
