Since I just came back from a nice, recreative week with turquoise ocean, lonesome coves and picturesque places, I’m still in a very relaxed and summerlike mood even though the weather here in Berlin seems to have forgotten that it is still summertime. So I thought about my favourite summer co-operations and asked my colleagues […]
Entries tagged as 'Beiersdorf'
Top 5 of the Best Summertime Co-operations
Sabrina_NDT // August 6th, 2010
Tags: marketing co-operation, co-marketing, co-promotion, co-branding, collaboration, co-op_examples, McDonalds, Nivea, Beiersdorf, Facebook, Legoland, Langnese, Unilever, Magnum, Bel, Babybel, Merlin Group, Sea Life, Madame Tussauds, Heidepark, Hamburg Dungeon, DLRG, Cornetto, Vespa, Grillmädels, Costa, apetito
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Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
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