Marketing co-operations stay on the rise
Throughout the last 2½ years the number of marketing co-operations within Germany has increased multiplied significantly: In Q3 2006 approximately 70 co-operations were established compared to 310 in Q1 2009. The figures, based on the statistics gathered and analyzed by Noshokaty, Döring & Thun, show that the number of co-operations […]
Entries tagged as 'Praktiker'
Trend towards marketing co-operations continues
Angela_NDT // April 9th, 2009
Tags: study results, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-op_facts, MyHammer, Praktiker
Comments: 1
MyHammer and Praktiker – service and product unite against the crisis
Leonie_NDT // April 9th, 2009
Barely any company remains unaffected by the economic crisis. However, the way companies deal with the situation varies greatly. Some react passively, whereas others react proactively and implement measures to counter the consequences of the economic crisis.
MyHammer and Praktiker are two German companies that decided to adapt a proactive approach and tackle the situation via […]
Tags: marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-op_examples, online platforms, brand relationship, MyHammer, Praktiker
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