Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will […]
Entries tagged as 'Paulo Coelho'
Jimmy Choo is designing for H&M
Leonie_NDT // June 17th, 2009
Tags: H&M, Mango, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Pierre Hardy, the Gap, co-op_examples, Gap, Brand Building, brand activation, brand relationship, Jimmy Choo, Paulo Coelho, Matthew Williamson
Comments: none yet
Fashion co-operates with philosophy
Leonie_NDT // June 4th, 2009
Thanks to a new co-operation approach fashion now becomes a life coach. The Spanish fashion label Mango and the popular Brazilian author Paulo Coelho have recently entered a co-operation. Coelho is a famous contemporary author, who gained popularity with his philosophical and fairytale novels like “The Alchemist”.
Corresponding to the zeitgeist Coelho meets the demand […]
Tags: Mango, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, collaboration, co-op_examples, Paulo Coelho, The Paulo Coelho Institute
Comments: 1
