Things are getting hot in town! Not just because of the current temperatures and the ongoing world cup fever, but also because of the 10th Berlin Fashion Week, which started this wednesday. Twice a year, Germany’s capital Berlin is transformed into an international stage for fashion and lifestyle. Next to lots of talented young designers, […]
Entries tagged as 'H&M'
How To “Karlize” The World
Doreen_NDT // July 9th, 2010
Tags: Coke, H&M, prada, Gucci, co-op_articles, Karl Lagerfeld, Liberation, Frankonia Eurobau AG
Comments: 1
The Success Story of H&M’s Design Co-operations
Franziska_NDT // May 4th, 2010
Reaching new target groups? Check.
Offering a significant added value to customers? Check.
Increase traffic in stores? Check.
Partnering in order to overcome times of crisis? Check.
Increase customer loyalty, brand awareness and positioning through unique product offerings? Check.Â
Retailer H&M has discovered the benefits of marketing co-operations and uses them as means of differentiation like no other fashion chain. […]
Tags: H&M, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, co-op_articles, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna, Jimmy Choo, Matthew Williamson, Sonia Rykiel, Shipley & Halmos
Comments: 1
Co-Marketing is the New Black
Alena_NDT // February 18th, 2010
Working in Berlin means working at the heart of a pulsating fashion centre with great creative potential. This city attracts lots of talented designers and artists from all over the world. Every Fashion Week, new designers present their first collections. The other side of the medal is that many hyped fashion brands fail nearly as […]
Tags: H&M, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, Adidas, co-op_articles, Paul Smith, Manchester United, Karstadt, Gap, Kaviar Gauche, Stella McCartney, Mini, Puma, Fashion Week, Sisi Wasabi, Unrath & Strano, F.A.S., Stern, Dr. Hauschka, Wella Professional, Max Factor, Rexona, Solebox, Asics, Lacoste, Rimowa, Evian
Comments: 2
Overcoming the crisis – with new ideas and marketing co-operations
JenniferM_NDT // November 12th, 2009
Declining sales, falling profits and sinking numbers of customers - the economic crisis has caught up with almost every sector and business. Although or precisely because of this situation, industries have discovered the feasibility of marketing co-operations and want to tap their full potential. The following examples show how collaborations can be used as an […]
Tags: H&M, marketing co-operation, co-communication, co-advertising, co-marketing, co-sales, co-branding, collaboration, co-op_articles, IKEA, Jimmy Choo, Bauer Verlag, Lichtblick, Sonia Rykiel, Neff, Mainova, Lufthansa, Springer Verlag, Douglas, Footprint, Tripwolf
Comments: none yet
All-time peak in newly established co-operations – media and IT amongst strongest growing co-operation industries
ChristianZ_NDT // November 11th, 2009
In the third quarter of 2009 the number of newly created marketing co-operations has reached a new peak in Germany with a total number of ~330 (see figure 1). This is up 14 percent from last quarter and an increase of 29 percent compared to the third quarter of 2008. These figures show a quite […]
Tags: Google, H&M, marketing co-operation, MTV, co-op_facts, BMW, Sony, Facebook, Hasbro, Nintendo, Nuance
Comments: none yet
Fashion chain H&M meets the “Queen of Knits”
Romy_NDT // September 29th, 2009
H&M reveals another exciting co-operation – Sonia Rykiel, the “Queen of Knits”, will be the next guest designer of the Swedish fashion chain. With her knitted wear, French designer Sonia Rykiel invented her own exceptional style, representing the Parisian chic in 1968 and still inspiring young women around the world.
 Â
Beginning 5th December 2009 Sonia Rykiel […]
Tags: H&M, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-op_examples, Jimmy Choo, Sonia Rykiel
Comments: 1
Jimmy Choo is designing for H&M
Leonie_NDT // June 17th, 2009
Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will […]
Tags: H&M, Mango, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Pierre Hardy, the Gap, co-op_examples, Gap, Brand Building, brand activation, brand relationship, Jimmy Choo, Paulo Coelho, Matthew Williamson
Comments: none yet
The recessionista: Making it fashionable through the crisis
Leonie_NDT // May 25th, 2009
What happens to high-end fashion and haute couture during the economic crisis? As any other luxury industry, also popular designer labels such as Prada and Gucci do not remain unaffected. Until now well-known and high-class labels have satisfied the demand for lavish and extravagant (life)styles. However, the last year has seen the demand for luxury […]
Tags: H&M, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Gap, Karl Lagerfeld, Stella McCartney, brand relationship
Comments: 2
High street fashion and couture designers. A lasting romance?
Susanne_NDT // October 13th, 2008
Fashion retail chains collaborate intensely with designers and celebrities to create additional product lines that increase store traffic and eventually generate sales. By now, co-branding and design collaborations have become an established marketing instrument within the retail fashion industry with great sales and brand differentiation potential.
In the fast-moving and highly competitive, global high street fashion […]
Tags: H&M, Fashion, Retail, Mango, marketing co-operation, strategic partnership, Topshop, s.Oliver, co-communication, co-advertising, co-marketing, co-promotion, collaboration, Pierre Hardy, co-op_articles, Karstadt, Gap, EASTPAK, Anastacia, RAF SIMONS, Penelope Cruz, Monica Cruz, Kate Moss, Kaviar Gauche, Kostas Murkudis, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Victor & Rolf, Kylie Minogue, Comme des Garçons, Madonna
Comments: none yet
Music sells fashion – Fashion sells everything?
KatharinaZ_NDT // October 30th, 2007
Music sells fashion
Antastacia does it with s.Oliver, Kate with Topshop and Gwen did it with Dior before establishing her own brand. Co-operations of fashion brands and stars from the music and modelling scene sprung up like mushrooms during the last two years. Ever since, it seems like almost every major fashion company has a famous […]
Tags: H&M, marketing co-operation, Tommy Hilfiger, Versace, Topshop, s.Oliver, Victoria's Secret, Rosenthal, co-sales, co-op_articles
Comments: 5
E.A. and H&M kick off The Sims 2 H&M Fashion Runway
anne // June 7th, 2007
Hi everybody. I’m a product manager in France and I’ve just discovered your blog. Congrats for the concept, it’s very interesting! Actually I was wondering if you’ve heard about the recent co-operation between E.A. and H&M to launch The Sims 2 H&M Fashion Runway? The rules are quite simple: participants get the chance to dress […]
Tags: E.A., H&M, Sims, Fashion, marketing co-operation, strategic partnership, co-op_examples
Comments: 1
