From June on, Electronic Arts offers “IKEA Home-Accessories” for the strategic life-simulation computer game Sims 2. With this add-on (sold for about 20 Dollars), Sims-players can furnish their virtual homes in Swedish design. They can choose from bedroom, living room and office furniture. But there is one major difference to the real world: Sims players do […]
Entries tagged as 'Sims'
IKEA enters the virtual worlds of Electronic Arts
Jennifer_NDT // May 20th, 2008
Tags: E.A., Sims, marketing co-operation, strategic partnership, co-op_examples, IKEA
Comments: none yet
E.A. and H&M kick off The Sims 2 H&M Fashion Runway
anne // June 7th, 2007
Hi everybody. I’m a product manager in France and I’ve just discovered your blog. Congrats for the concept, it’s very interesting! Actually I was wondering if you’ve heard about the recent co-operation between E.A. and H&M to launch The Sims 2 H&M Fashion Runway? The rules are quite simple: participants get the chance to dress […]
Tags: E.A., H&M, Sims, Fashion, marketing co-operation, strategic partnership, co-op_examples
Comments: 1
