The German saying “Do good and talk about it” of Georg-Volkmar Graf Zedtwitz-Arnim is resounded throughout the land. Originally, it could be seen as a basis definition of PR but nowadays it is much more than that. It is the motto of charity activities. This kind of corporate social responsibility is getting more important ever […]
Entries tagged as 'Ein Herz fĂĽr Kinder'
Do good and talk about it – a guideline for charity co-operations
Alena_NDT // February 1st, 2010
Tags: UNICEF, co-marketing, co-op_articles, Studi VZ, Ein Herz fĂĽr Kinder, KiK, Haribo, Aktion Deutschland hilft, Pampers, Spendino
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Top 5 of the best Christmas co-operations
Romy_NDT // December 18th, 2009
Christmas is a period of high profits. So it has been a sport to many companies to persuade customers that their products are the perfect Christmas gifts for our friends and family. Therefore they are creating spectacular advertising campaigns and co-operations. Now with the snow falling in Berlin we are getting into the Christmas mood […]
Tags: Tchibo, co-communication, co-marketing, co-promotion, co-sales, co-branding, co-op_examples, Burger King, Deutsche Post, Piper-Heidsieck, Christian Louboutin, Paramount Home Entertainment, BUND, Scholz & Volkmer, Coca Cola, Ein Herz fĂĽr Kinder
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