We are already counting the days: 34 days to go until the FIFA World Cup in South Africa, and 15 days until the Champions League Final in Madrid – our office is gearing up for the biggest sporting events in 2010. Luckily, we get first hand information from spielerwahl.de that we can use to impress […]
Entries tagged as 'David Beckham'
Top 5 of Football Co-operations
Franziska_NDT // May 7th, 2010
Tags: Nike, FIFA, co-communication, co-advertising, co-marketing, co-promotion, co-sales, co-branding, collaboration, co-op_examples, Puma, Coca Cola, David Beckham, UEFA Champions League, spielerwahl.de, Louis Vuitton, Zinedine Zidane, Pelé, Maradona, Intersport, ARD, RED, Grassroot Soccer, Premier League, Liga BBVA, Serie A TIM, Global Fund
Comments: 4
Co-operations with celebrities - popular but risky
KatharinaD_NDT // January 19th, 2010
Eva Mendes for Calvin Klein, Megan Fox for Armani, Klitschko brothers for Milchschnitte, Patrick Dempsey for L’Oréal, Roger Federer for Rolex…and these are just a few examples of celebrities promoting strong brands.
Advertising with prominent faces is one of the best known marketing tools. The intention is to differentiate the own brand and to […]
Tags: Fashion, L'Oréal, marketing co-operation, Armani, co-communication, co-advertising, co-marketing, co-promotion, co-branding, Pepsi, Adidas, co-op_articles, Calvin Klein, Verona Pooth, Eva Mendes, Megan Fox, Klitschko brothers, Patrick Demsey, Roger Federer, Rolex, David Beckham, KiK, Möbelhaus Höffner, Tiger Woods, Charie Sheen, Accenture, Boris Becker, Chanel, Audrey Tautou, George Clooney, Nespresso, Hape Kerkeling
Comments: 1
