Dirty laundry is their business: detergent brand Persil by Henkel and washing machine manufacturer Bosch have come up with an innovative concept to present their products “in the wild”, and to a common target group of students, young professionals and commuters, in short: young potential customers. 
The Wash & Coffee shop, launched on April 1 in […]

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My name: Jens Fischler 
My company: eBay Advertising Group GmbH 
My position: Head of Cooperations & Strategic Partnerships 
Selected co-operations I worked on:

eBay and Mozilla Firefox,
Responsible for partnerships at eBay Germany 

Relevance of co-operations in our industry:

eBay can be used as a trustworthy testimonial for partner products/services. We are currently restructuring all partnerships to present […]

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