According to a survey of GFK and Serviceplan, 70 percent of all new product launches in the field of fast Moving Consumer Goods (FMCG) fail. A very high number of all new product innovations turn out to be flops and just 17 percent of those products are successful from the beginning.
At the same time the […]
Entries tagged as 'Haribo'
Do Too Many Cooks Spoil The Broth? - Co-Branding In The Food Industry
Doreen_NDT // May 12th, 2010
Tags: co-branding, co-op_articles, Haribo, Bongrain Deutschland, Gèramont, Schwartau, Nestle, Langnese, Milka, Cremissimo, Toblerone, Batida de Coco
Comments: 1
Do good and talk about it – a guideline for charity co-operations
Alena_NDT // February 1st, 2010
The German saying “Do good and talk about it” of Georg-Volkmar Graf Zedtwitz-Arnim is resounded throughout the land. Originally, it could be seen as a basis definition of PR but nowadays it is much more than that. It is the motto of charity activities. This kind of corporate social responsibility is getting more important ever […]
Tags: UNICEF, co-marketing, co-op_articles, Studi VZ, Ein Herz fĂĽr Kinder, KiK, Haribo, Aktion Deutschland hilft, Pampers, Spendino
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