Launched in the early 80, the Swiss based watch manufacturer Swatch has become a global phenomenon. The inexpensive, classic wrist watch, produced in endless bright, snazzy designs, has even become a cult collectors’ item. But during the last years it seems to have disappeared from wrists around the world. Since nowadays anyone has a smartphone, […]
Entries tagged as 'Dell'
The Swatch MTV Playground – The Comeback of a 90s Must-Have
Doreen_NDT // July 23rd, 2010
Tags: Starbucks, Tchibo, Audi, MTV, co-op_examples, Dell, Swatch, crowdsourcing
Comments: 1
Dell breaking with its business model – a clever move?
Alena_NDT // February 5th, 2010
An exciting co-operation was recently announced in press.
Dell, US-American producer of computer hardware, is co-operating with the biggest German consumer electronics retailer Media Markt.Â
Dell who is known for its computers with individual features and its direct distribution strategy, decided after a short-term co-operation with Lidl in 2009 to break its business model with a long-term […]
Tags: co-marketing, collaboration, co-op_examples, Dell, Media Markt
Comments: 1
