Launched in the early 80, the Swiss based watch manufacturer Swatch has become a global phenomenon. The inexpensive, classic wrist watch, produced in endless bright, snazzy designs, has even become a cult collectors’ item. But during the last years it seems to have disappeared from wrists around the world. Since nowadays anyone has a smartphone, […]
Entries tagged as 'Tchibo'
The Swatch MTV Playground – The Comeback of a 90s Must-Have
Doreen_NDT // July 23rd, 2010
Tags: Starbucks, Tchibo, Audi, MTV, co-op_examples, Dell, Swatch, crowdsourcing
Comments: 1
Interview with Martin Brings, Head of Performance Marketing at Deutsche Postbank AG
Valerie_NDT // March 25th, 2010
My name: Martin Brings
My company: Deutsche Postbank AG
My position: Head of Performance Marketing
Selected co-operations I worked on:
So far I’ve been working on different co-operations including T-Mobile concerning the development of integrated and innovative financial products and mobile services.
Currently we are extending our co-operation with eBay in order to provide exclusive financial services for the […]
Tags: Apple, Tchibo, marketing co-operation, T-Mobile, eBay, Amazon, co-op_articles, o2, Postbank, mobilcom, LBBW
Comments: 1
Top 5 of the best Christmas co-operations
Romy_NDT // December 18th, 2009
Christmas is a period of high profits. So it has been a sport to many companies to persuade customers that their products are the perfect Christmas gifts for our friends and family. Therefore they are creating spectacular advertising campaigns and co-operations. Now with the snow falling in Berlin we are getting into the Christmas mood […]
Tags: Tchibo, co-communication, co-marketing, co-promotion, co-sales, co-branding, co-op_examples, Burger King, Deutsche Post, Piper-Heidsieck, Christian Louboutin, Paramount Home Entertainment, BUND, Scholz & Volkmer, Coca Cola, Ein Herz fĂĽr Kinder
Comments: none yet
Marketing and co-operations in turbulent times
Isabel_NDT // March 16th, 2009
Watching the news or reading the papers is not very enjoyable in times of major economic downturns. The three common stories we get are companies go bust, companies apply for bail out, and companies are cutting costs wherever possible.
Let’s look at cost cutting. Activities that are not directly related to sales are usually […]
Tags: Tchibo, Audi, Volkswagen, marketing co-operation, co-communication, Branded entertainment, co-advertising, co-marketing, co-sales, product bundling, product placement, co-branding, collaboration, co-op_articles, neu.de, Brand Building, brand activation, brand relationship, comdirect, Ford, MySpace, Deutsche Oper, Beiersdorf, ING, RBS, Credit Suisse, Senseo
Comments: none yet
Thesis develops quantitative approach for measuring the efficiency and effectiveness of marketing co-operations
JuliaB_NDT // March 2nd, 2009
It is said that marketing co-operations are an efficient and effective instrument for marketers. However, so far there was no standardised procedure to measure how well marketing co-operations really pay off. Petra Branz, student of the University of Applied Science in Offenburg, critically analyzed the truth about this assertion and developed an adequate measuring technique […]
Tags: Hewlett Packard, Tchibo, study results, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, product placement, Sponsoring, co-branding, collaboration, Adidas, co-op_facts, Michael Schumacher, Bacardi, Brand Building, brand activation, brand relationship, Beck's, comdirect, IBM, Mövenpick, Nivea, Schöller, TUI
Comments: none yet
Consumer credits at drugstores - Deutsche Bank co-operates with Rossmann
Susanne_NDT // July 12th, 2007
In May, Deutsche Bank teamed up with Rossmann, a German drugstore chain. The result is the joint consumer credit product Rossmann Wunschkredit – a Deutsche Bank white label product distributed through Rossmann’s distribution network of over 1.200 branches in Germany.
This is not the first co-operation of this kind. Co-operations with retail chains such as supermarets, […]
Tags: Rossmann, Deutsche Bank, Tchibo, DBA, Lidl, Retail, marketing co-operation, strategic partnership, co-sales, co-op_examples
Comments: 2
