After bodywear, socks, fragrances, body care products, bikes, glasses, and sunglasses, the “Puma Phone” will be the new addition to the company’s license portfolio. Together with French telecommunication company Sagem, Puma is planning to enter the market of mobile phones in the second quarter of 2010. The new phone will be sold in Puma stores […]
Entries tagged as 'Samsung'
Puma goes mobile
ChristianZ_NDT // October 6th, 2009
Tags: prada, Ferrari, Motorola, Sagem, BENQ, Vertu, D&G, Bang & Olufsen, Samsung, LG Electronics, marketing co-operation, strategic partnership, co-communication, co-sales, co-branding, collaboration, co-op_examples, Puma, Hello Kitty, Porsche Design, Escada
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adidas and Samsung launch mobile training system
Susanne_NDT // April 2nd, 2008
adidas and Samsung have recently launched the running training handset “miCoach” that takes on the Nike+ training system – a product line jointly developed, launched and marketed by Nike and Apple - as it features comparable functionalities like the Nike+iPod Sport kit.
The “miCoach” system is build around a Samsung/adidas branded mobile phone and […]
Tags: Apple, Nike, mobile phone, Samsung, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-sales, product bundling, co-branding, collaboration, Adidas, miCoach, co-op_examples
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What other brands can do for you
Susanne_NDT // November 20th, 2007
With campaigns like the one shown in the image below it becomes undeniable that we are increasingly seeing ads with more than one brand in it.
You ask yourself why? Well, there are industries – predominantly infrastructural industries like telecommunication, transportation and utility – whose products’ benefits and USPs are not perfectly clear until one […]
Tags: YouTube, Samsung, marketing co-operation, eBay, THE LION KING, co-advertising, co-op_articles
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Mobile phones go “bling” - with a little help from luxury brands!
Susanne_NDT // June 18th, 2007
More an ongoing trend than breaking news. It all began with the launch of the Vertu collection in 2002. At that moment, mobile phone manufacturers apparently realised the high potential of the luxury market. And what’s the most effective and fastest way to tap it? To work with established luxury brands, […]
Tags: prada, Ferrari, Motorola, Porsche, Sagem, BENQ, Vertu, D&G, Bang & Olufsen, Samsung, LG Electronics, marketing co-operation, strategic partnership, co-op_articles
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