1) How did mesh-box come about?
[Susanne Ewenstein]: As an agency specialising on marketing co-operations we received numerous enquiries with regards to the latest trends and best/worst practice examples. In order to meet this demand, we decided to establish mesh-box. But frankly speaking, the blog is also a great opportunity for us to show our expertise […]
Entries tagged as 'Viacom'
Mesh-box turns two: Birthday interview with Susanne Ewenstein, editor-in-chief of mesh-box
Leonie_NDT // April 30th, 2009
Tags: Viacom, marketing co-operation, strategic partnership, Noshokaty, Döring & Thun, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, Oxfam, M&S, co-op_articles, online platforms, _interview, Bill and Melinda Gates Foundation
Comments: none yet
NGOs enter the US entertainment industry
Leonie_NDT // April 7th, 2009
The Bill and Melinda Gates Foundation is one of the first NGOs that employs a proactive marketing co-operation approach by initiating a co-operation with the US media conglomerate Viacom. Through implementing marketing co-operation practices such as product and content placement the foundation puts business theory to practice, in a field that was previously not familiar […]
Tags: Nickelodeon, Viacom, marketing co-operation, strategic partnership, co-communication, co-advertising, co-marketing, co-promotion, co-branding, collaboration, MTV, co-op_examples, Bill Gates, Bill and Melinda Gates Foundation, content placement, E.R., Law & Order
Comments: 4
MTV and RealNetworks team up to compete against Apple’s iTunes
Susanne_NDT // August 23rd, 2007
On Tuesday, MTV Networks announced a digital music partnership with online music service RealNetworks and Verizon Wireless.
MTV will merge its digital music store Urge with RealNetworks’ Rhapsody music subscription service in a joint venture called Rhapsody America.
Verizon Wireless, a venture of Verizon Communications Inc and Vodafone Group Plc, will become the exclusive wireless distributor for […]
Tags: Apple, Real Networks, Microsoft, Verizon, Viacom, marketing co-operation, strategic partnership, co-op_examples
Comments: 2
