Good news for Starbucks fans! The coffee company has decided to enter a co-operation with Apple iTunes in order to please its costumers with even more services within the store. Howard Schultz, founder and chairman of Starbucks, explains that his costumers will now be able to download music wirelessly from the Starbucks WiFi Music Store onto their iPod, I Phone or Mac. Furthermore, the users will be able to use the new “Now Playing” service, which displays the song currently being played in store on their Apple device. The download works via the “Starbucks Button” which is integrated in the new Apple iPhone and via new software which automatically recognizes the iTunes WiFi Music Store as soon as the costumer enters the coffee house. The service will make its debut at more than 600 Starbucks locations in New York and
Seattle on October 2^nd 2007.