Just in time for Valentines Day, Fleurop and Palmers have announced a marketing co-operation for the Austrian market. The flower shop chain and the lingerie store will start offering joint product packages and advertise them together. For Valentines Day they sell vouchers for the Palmers shops with the Fleurop flowers. This is only the kick off for a long-term marketing partnership. The two partners are already planning suitable co-branded offers for Mother’s Day and Christmas as well.

As everyone knows, Valentines Day is the top-selling day of the year for flower shops worldwide. Back in the last century it was celebrated in the United States only, but became increasingly popular throughout Europe and the rest of the world within the last years. According to its own account, Fleurop Austria is making an incredible ten percent of their annual turnover on Valentines Day alone.

The decision to engage in a marketing co-operation with Palmers was based on a market analysis by Fleurop, which shows that customers in general do not only want to buy flowers for their beloved, but flowers combined with vouchers of all kinds. So there is further potential for marketing co-operation partners, especially for those of other business sectors, to benefit from the run to flower shops these days.