Coca-Cola Germany and the World Wide Fund for Nature (WWF) have launched a nation-wide student contest. The intention of the project “Mach ‘ne Welle” (“Make a wave”) is to raise students’ awareness concerning the protection and preservation of water and other valuable natural resources. This competition addresses students between the 7^th and 10^th grade. In teams of three to six people they are asked to develop ideas for a TV commercial on how to deal with water in a responsible and sustainable way.

All information about the contest will be available on the joint microsite www.machnewelle.de (in German only). The best spot will be produced with the aid of Sven Unterwaldt, a famous German screenwriter and producer. With this project Coca-Cola and WWF continue their collaboration with regard to environmental protection, which started in 2007 with the global “Water Savers Project” (mesh-box article).