Here is a little news flake for you: H&M is going to co-operate with yet another designer. Jimmy Choo is going to create the new autumn/winter collection for the fashion chain. The work of the high-heel designer will not only include shoes and accessories like bags, but also women and men clothes. The collection will be available in 200 selected H&M stores worldwide beginning November 14th 2009.

The co-operation between H&M and the designer is the 6th of its kind since 2004 and second this year already. For this years spring/summer collection H&M had already engaged with Matthew Williamson. The collection has been advertised with a joint marketing campaign including TV commercials featuring the designer in April.

In May, H&M also co-operated with numerous celebrities for “Fashion against AIDS”, a global HIV prevention campaign. Stars like Katy Perry, Tokio Hotel, N.E.R.D and Yoko Ono designed clothes for a good cause.

This type of co-operation is extremely successful. Fashion chain Mango recently introduced a co-operation with Paulo Coelho. Pierre Hardy designed for Gap in 2007 and 2008. And as already pointed out in an article from 2007, many fashion brands has or had some kind of celebrity designing for them. How long this co-operation approach will manage to attract this kind attention is discussed in the article “High street fashion and couture designers. A lasting romance?” If you want to find out more about fashion in gerneral and more specifically about the latest Jimmy Choo hype, you should check out the stylist blog and the news.sky blog.