further reading

• 		Marketing Co-operations and Sponsoring (German)
  		Efficiency and Effectivenss of Marketing Co-operations (German)
  		Co-Branding as a Tool for Strategic Brand Activation
  		Cross-Marketing - Allianzen, die stark machen: Mit Partnern schneller erfolgreich sein
  		Strategische Partnerschaften. Mehr Erfolg mit dem neuen Partnering-Ansatz (German)
  		Marken- kooperationen, Kooperations- marketing (German)
  		Kooperationen, Allianzen und Netzwerke (German)
  		The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate ...
  		Mastering the Art of Creative Collaboration
  		The Complexity of Cooperation
  		Organizing Successful Co-Marketing Alliances
  		The Evolution of Cooperation