mesh-box presents marketing co-operations worldwide

latest 10 entries on mesh-box

TiVo and Amazon team up to make shopping on the couch easier

“The New York Times” recently reported that DVR producer TiVo and Amazon expand their partnership. From now on, TiVo users will be able to order products (such as books, CDs and DVDs) directly from Amazon with their TV remote controls. The new “Product Purchase” feature enables people to buy products related to ads [...]

Melanie_NDT | 05-08-08 | comments (0)

Marketing co-operations in a nutshell

We were recently asked for an overall guideline on marketing co-operations (see comment): Here is our response: Why marketing co-operations are an important marketing instrument. How to identify a suitable partner. How to establish a marketing partnership. What are important watch outs… We hope you find this useful. Le [...]

Susanne_NDT | 04-08-08 | comments (0)

The fragrance of love - a senseful co-operation?

The German single platform neu.de co-operates with Coty Prestige regarding its limited edition perfume ck IN2U POP. Under the motto “Flirt free” IN2U POP customers receive a coupon for a one-month free membership at neu.de. In return, neu.de raffles the unisex perfume daily on the dating platform. Tak [...]

Melanie_NDT | 01-08-08 | comments (0)

Michael Schumacher supports Bacardi's "champions drink responsibly" campaign

Michael Schumacher is the new Bacardi Limited Global Social Responsibility Ambassador. Under the motto “Champions drink responsibly” Bacardi and Schumacher launched a road safety campaign with the intention to globally spread the message that alcohol and driving don’t match. The corporate social responsibility ca [...]

Jennifer_NDT | 10-07-08 | comments (1)

Marketing co-operations are an established marketing instrument in Germany

With about 175 new marketing co-operations per quarter in the last year, partnerships have finally become an integral marketing instrument in Germany. Source: On-going market screening by Noshokaty, Döring & Thun [...]

Susanne_NDT | 03-07-08 | comments (2)

How not to do it - a bad practice co-operation measure by Amazon and McDonald’s

I've come across a co-operation example on introniche.com (original post on ryanspoon.com) that demonstrates perfectly how a joint promotional measure should not be set up. Here’s the story: Ryan Spoon ordered Myoplex Light (a diet product) on Amazon. When he opened his Amazon parcel he found not only the ordered die [...]

Barbara_NDT | 24-06-08 | comments (0)

BMW and RUNNER's WORLD publish running guide

Under the motto DRIVE & RUN, the magazine RUNNER’s WORLD and BMW have published a running guide for (young) professionals who do a lot job-related travelling within Germany. (This is an example of the booklet) The DRIVE & RUN booklet informs about where to go running in thirteen German cities. Eve [...]

Barbara_NDT | 23-06-08 | comments (0)

Bugatti and Hermès continue their long-term relationship with a co-designed and co-branded luxury car

Bugatti, the French automotive manufacturer launches a new exclusive version of the Bugatti Veyron 16.4 in co-operation with Hermès: The Bugatti Veyron 16.4 Fbg par Hermès, which will be available in autumn 2008. The special edition is named after the street Rue du Faubourg Saint-Honoré (Fbg) in Paris, where the h [...]

Jennifer_NDT | 18-06-08 | comments (0)

Cross-promotion for small and medium companies - enabled through online platform

Marketing cooperation can definitely benefit lager corporations, as the examples on Mesh-Box amply illustrate. Cooperation provides value to small and medium companies with less marketing muscle however as well. Here's an easily implementable example of a cross-promotion between European two start-ups: Myngle, [...]

samfromintroniche | 13-06-08 | comments (0)

Footballers - fashion designers' new darlings

I just came across an article stating Paul Smith teams up with Manchester United. From now on the Londoner fashion designer is responsible for the formal appearance of the football team, the trainers and other Manchester United officials for the next three years. The first creation was presented in June at the final ma [...]

Jennifer_NDT | 06-06-08 | comments (0)

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